Custom WooCommerce stores and plugins for US businesses, built to survive every update.

WooCommerce core is free and open source. Your running costs come from hosting, domain registration, and any premium plugins. A basic store runs on a modest annual hosting budget. Custom store builds are fixed-price projects quoted up front. You pay hosting directly to your provider.

WooCommerce runs on WordPress. You control your hosting, your customer data, and your code. There are zero platform transaction fees. Shopify is a hosted SaaS platform with lower technical maintenance. However, Shopify charges monthly subscription fees plus transaction fees. WooCommerce gives you full ownership. Shopify provides hosted simplicity.

WooCommerce requires dedicated server resources. We recommend at least 2GB of RAM and PHP 8.1+ with OPcache. For most stores, managed hosts like WP Engine, Kinsta, or SiteGround work well. High-volume stores benefit from VPS setups with Redis object caching. Cheap shared hosting is too slow for commerce.

Yes, WooCommerce Subscriptions adds recurring billing and subscription product types. It manages customer renewals, prorated upgrades, and payment retries. It supports Stripe, PayPal, and Authorize.Net. We also build custom subscription plugins for usage-based billing and hybrid product boxes.

WooCommerce handles B2B commerce very well. Common setups include wholesale pricing tiers by user role and hidden retail prices. We build custom quote request forms and net payment terms. We also configure minimum order quantities and company accounts. We write custom code to match your exact sales rules.

A custom plugin adds unique features without modifying core files. Plugins create new product types, custom checkout fields, and wholesale pricing rules. They also calculate custom shipping rates and connect external APIs. Custom plugins use official hooks and filters. They survive WordPress core updates without breaking.

Yes, ERP and accounting integrations are core to our work. Common systems include QuickBooks Online, Xero, NetSuite, and Sage. Integrations sync orders from WooCommerce to your ERP. They sync inventory levels and pricing back to your store. We build direct REST API and webhook integrations.

Yes, checkout optimization is a frequent request. We remove unnecessary checkout fields to reduce cart friction. We add one-step checkout flows, address autocomplete, and order notes. We also integrate buy-now-pay-later options like Klarna and Affirm. All changes use standard WooCommerce hooks.

Yes, variable products are native to WooCommerce. For complex catalogs, we build custom product configurators. This handles hundreds of color, size, and material combinations. We build conditional variant logic and custom swatch pickers. This is ideal for apparel, furniture, and custom manufacturing.

Yes, we frequently add B2B pricing to existing stores. For simple needs, user-role pricing plugins handle the rules. For complex needs, we write custom plugins. These support customer-specific contract prices and tiered volume discounts. We audit your catalog and propose the right technical approach.

WooCommerce stores slow down for several common reasons. Cheap shared hosting lacks required RAM. Missing Redis object caching causes redundant database queries. Bloated plugins and unoptimized product images add heavy load. Our technical audit pinpoints exact bottlenecks. We fix them through server tuning, caching, and code cleanup.

WooCommerce has strong organic SEO foundations. It provides clean URLs, category taxonomy, and XML sitemaps. The WordPress blogging engine offers a major content advantage over Shopify. We configure product schema markup, canonical tags, and clean pagination. This prevents duplicate content across product variants.

Yes, Core Web Vitals optimization is standard in our builds. We fix Largest Contentful Paint by optimizing hero images and deferring scripts. We eliminate layout shift by reserving space for dynamic content. We improve interaction speed by trimming heavy plugin scripts. We verify improvements with before and after Lighthouse scores.

Page builders like Elementor add significant JavaScript and CSS weight. That overhead can hurt page speed and Core Web Vitals. If design flexibility is your priority, Elementor can work with careful caching. If conversion speed is your top priority, custom themes perform much better. We build custom lightweight themes for performance-focused brands.

Agencies charge $3,000 to $100,000 for a WordPress or WooCommerce site, according to WebFX, and a fully custom Shopify store build typically costs $8,000 to $35,000, according to CartCoders. So upfront costs overlap for custom builds on either platform. The ongoing cost difference is where WooCommerce shines. WooCommerce requires only web hosting fees, with zero platform cuts. Shopify charges monthly subscription fees and platform transaction cuts. FactoryJet quotes all projects at a fixed price up front.

Required plugins depend on your store features. Most stores need Stripe for payments and WooCommerce Shipping for carrier rates. Both are free. SEO plugins like Yoast or RankMath carry small annual fees. Optional extensions like Subscriptions or Bookings require annual licenses from Woo. We recommend only the extensions your store truly needs.

Initial development costs are comparable across both platforms. Both require thoughtful design, catalog setup, and custom testing. However, ongoing software costs diverge quickly. WooCommerce charges no platform commission fees. Shopify charges monthly tier fees and third-party app subscriptions. High-volume merchants save thousands each year on WooCommerce.

We handle both new store builds and existing store enhancements. Much of our work involves speeding up slow stores and fixing buggy plugins. We also add B2B pricing, new payment gateways, and ERP integrations. We start with a technical audit and deliver a fixed-price proposal before starting.

Yes, Shopify to WooCommerce migration is a frequent project. We export products, customer accounts, and past order history. We configure 301 redirects for every old URL to protect organic search rankings. We rebuild your storefront theme on WordPress and replace Shopify apps with native plugins. We provide a complete fixed price before work begins.

Yes, the WooCommerce admin dashboard is simple and intuitive. You can add new products, update prices, and process customer orders easily. You can issue refunds, create coupons, and publish blog articles without writing code. We provide full team training after launch so you feel confident managing operations.

Yes, we provide monthly maintenance retainers. Our retainers cover core WordPress updates, WooCommerce updates, and plugin compatibility testing. We run daily off-site backups with tested restore procedures. We also monitor uptime and conduct regular security scans. Every build includes 30 days of complimentary post-launch support.

Book a 30-minute discovery call with our founder. We review your catalog size, required integrations, and project timeline. For existing stores, we run a quick technical audit. We follow up with a detailed, fixed-price proposal within 48 hours. There is zero sales pressure. We simply determine if our team is the right fit.