Case Study · E-Comm
A custom Shopify theme for a whole-food supplement brand selling in the US.
Custom
Shopify theme, not a template
3 tiers
Subscribe and save plans
2
Meta ad landing pages
Client
Shopholistico
Bhavesh: Founder, FactoryJet
Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.
At a glance
INDUSTRY
Whole-Food Supplements
PLATFORM
Shopify (Online Store 2.0)
SERVICES
Theme Build + Launch
MARKET
United States
Ships within the U.S. only
TIMELINE
About 1 Month
First commit 28 Aug, live 27 Sep 2026
APPS
Appstle, Judge.me, Klaviyo
The Challenge
Shopholistico is a small brand that sells two whole-food supplements, vitamin D and calcium, to shoppers in the US. The owner wanted to keep her brand but clean it up. Her old site used four colors that fought each other. She also wanted two landing pages for Meta ads, one per product, and help being found in Google and in AI answers. Two more problems sat under the surface. Her policy pages were empty, even though the real policies lived in her Help Center. And her subscription discount was one flat rate, when she wanted to reward people who order less often but in bigger amounts.
Our Approach
We started with a design mockup and a written spec, then built a custom Shopify theme from it instead of bending a stock template. Before writing copy, we read her live store from the outside: her sitemap, her public pages and her product data. That told us which subscription app she used, what her real shipping terms were, and which products existed. Every health or lab claim had to trace back to her own published words. We wrote a small checker that fails the build if an unsupported claim shows up in the theme. She reviewed each round on a preview store, and we applied her feedback page by page before anything touched her live store.
What We Built
The new theme covers the whole store: home page, shop page, product pages, cart drawer, blog, search, 404, and about 20 content pages such as the Help Center, FAQ pages, policies and a get-tested page. Subscriptions now come in three tiers through Appstle: every month at 10% off, every 2 months at 15%, and every 3 months at 20%. We added a vitamin D plus calcium bundle, a gift card page, and a subscribe-and-save offer inside the cart. The two Meta ad landing pages drop the main menu and footer so the page stays on one product. Product and FAQ pages carry structured data, and robots.txt lets named AI crawlers like GPTBot, ClaudeBot and PerplexityBot read the site. At launch we carried over her existing Klaviyo, Judge.me, Appstle and Shopify Forms app embeds, so signups, reviews and subscriptions kept working on day one.
Results
A store built for this brand
What ChangedIts own theme, its own page types, and subscriptions shown the way the brand sells
Custom, live
Theme
3 tiers
Subscriptions
Vitamin D + Calcium
Bundle
Judge.me on product pages
Reviews
Product + FAQ schema
Structured Data
Allowed by name
AI Crawlers
The custom theme went live on shopholistico.com on 27 September 2026, about a month after the first commit. The store now has tiered subscriptions, a bundle, two ad landing pages, real reviews on product pages, and filled-in policy pages. We are not publishing sales, traffic or conversion numbers here. The theme is new, and we would rather report measured results later than estimates now.
Want results like this?
Bhavesh: Founder, FactoryJet
“Running a Shopify store that has outgrown its template? We can build a theme around how you actually sell. Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.”
Related Cases
E-Comm
One Storefront for Belle Maison’s Retail and Trade Buyers
Belle Maison’s DTC + B2B storefront runs on Commerceflo by FactoryJet and was built by our team. Retail shoppers can explore its plants and decor catalog, while trade accounts use account-based pricing and quote-to-order workflows.
DTC + B2B
Retail and trade buyers
E-Comm
Putting a UK Promotional Products Catalogue in Front of Trade Buyers
GPSUK supplies promotional products to business customers in the UK, a category where buyers reorder branded stock and often need a quote before an order. FactoryJet built their B2B storefront on Commerceflo so trade accounts can browse the catalogue, get their own pricing, and move from quote to order without it being rebuilt by hand each time.
B2B
Trade account storefront
Frequently asked
A bought theme decides your page layouts before anyone looks at what you sell. Shopholistico needed things a stock theme does not do well: tiered subscription cards, supplement facts panels, landing pages with no menu, and pages that explain ingredients. Building the theme ourselves meant every section was made for those jobs, and the store owner can still edit it in the Shopify theme editor.
Usually, yes. Shopholistico uses Appstle, which works through Shopify's own subscription system. That meant the new theme could show her plans without any special widget code, and her existing subscribers were not affected. We checked this against her live store before building, not after.
It can if nobody checks. Many apps run through "app embeds" that are switched on per theme, so a new theme starts with them off. Before Shopholistico launched, we copied over her Klaviyo, Judge.me, Appstle and Shopify Forms embeds so signups, reviews and subscriptions kept working on day one.
A product page has to serve everyone, so it has a menu, a footer and lots of ways out. A landing page for an ad has one job. For Shopholistico we built one page for vitamin D and one for calcium, with the main menu and footer removed so the visitor stays focused on that one product.
Only on Shopify Plus, which lets stores add content inside checkout. Shopholistico is not on Plus, so we put the "subscribe and save" offer in the cart instead. Every buyer passes through the cart on the way to checkout, so they still see it.
We only publish claims the brand has already made and can back up. For Shopholistico we kept a list of verified facts and wrote a small checker that stops the theme from shipping if a dosage or lab claim appears that is not on that list. If a claim has no source, we remove it rather than soften the rule.
Yes. Shopholistico sells and ships within the US, in US dollars. FactoryJet is a registered Shopify Partner and builds and maintains Shopify stores for US brands, working with the store owner through review rounds on a preview store before anything goes live.