A GEO agency that gets your brand named in AI answers.

A GEO agency gets your brand named in AI answers, not just ranked in search results. A normal SEO agency reports rankings and clicks. A GEO agency also checks which AI bots can read your site, rewrites pages so an answer can be quoted from them, and reports how often ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews name you.

Generative engine optimization, or GEO, is the work of getting your pages used and your brand named inside AI answers. Instead of competing only for a spot in a list of links, you compete to be one of the few sources an engine cites when it writes an answer in ChatGPT, Perplexity, Claude, Gemini or Google AI Overviews.

Answer engine optimization is the older sibling of GEO. It began as writing pages so direct answers could be pulled into featured snippets and voice replies. That same extractable structure now feeds AI answers, so AEO and GEO have largely converged.

GEO is about being a source inside a generated answer. AEO is about having a clean extractable answer on the page in the first place. AEO is a component of GEO, not a rival to it. Anyone selling them as two separate retainers is selling the same work twice.

Traditional SEO competes for a ranked position and is measured in clicks. GEO competes to be quoted inside an answer and is measured in mentions. The underlying index is largely shared, so the technical foundations overlap heavily, but the winning page shape and the reporting are different.

No. GEO is built on top of SEO, not instead of it. Google says the best practices for SEO remain relevant for its AI features, and a page must be indexed in Google Search before it can be a supporting link in an AI Overview. What changes is the goal: being named inside the answer, not only ranking under it.

No, but the click is shrinking. In a Pew Research Center study of 900 US adults, people clicked a normal search result on 8% of visits when a Google AI summary appeared, and on 15% of visits when it did not. SEO still gets you indexed and trusted. GEO works on being named when the summary answers first.

Hire a GEO agency if you already have SEO covered, in house or through another agency, and your problem is that AI answers name competitors instead of you. Hire an AI SEO agency if your Google rankings also need work and you want one team on both. We offer both, and our AI SEO services page covers the combined plan.

It is another name for generative engine optimization. AI search optimization services get your business named in AI answers, not only ranked on a page of links. That means making sure AI crawlers can reach your site, restructuring pages so models can lift answers cleanly, building clear brand signals, and tracking how often ChatGPT, Claude and Perplexity name you each month.

They describe the same discipline under two names. LLM SEO emphasizes crawler access, llms.txt, and content chunking. GEO emphasizes extractable phrasing, credible data, and named entities. Any agency selling them as separate services is charging twice for the same work.

Not on its own, and we will not tell you otherwise. Google states there is no special schema.org structured data you need to add to appear in its AI features. We still ship correct schema because it is cheap and helps entity resolution. We just do not sell it as a citation lever.

No single ranking settles it. Review directories such as Clutch publish GEO agency rankings, and most "best GEO agency" lists are published by agencies, ours included. Use them for a shortlist. The best agency for you can show your current mention rate on each engine, name the AI bots your site blocks today, explain which pages it will change first, and will not guarantee a ChatGPT citation.

They fall into three groups. Specialist GEO and AEO agencies that do the work for you. Established SEO and content agencies that have added GEO to their services. And software tools that track AI mentions but leave the fixing to your team. Pick an agency if you need the work done, and a tool if you only need tracking. Our list of the best GEO agencies compares ten, with our own place on it disclosed.

It depends on scope, so we quote after a scoping call instead of publishing a price. Three things drive the cost: how many pages need rewriting, how many buyer questions and engines are tracked, and whether crawler access and technical fixes have to come first. Our GEO cost guide covers typical market ranges, and the free AI visibility check shows your starting point.

Some of it, yes. You can check your robots.txt for AI bots, put short direct answers near the top of key pages, and ask ChatGPT and Perplexity your buyers’ questions each month to see who gets named. The hard parts are measuring properly across engines and earning mentions on other sites. That is usually where an agency earns its fee.

Yes, if your buyers ask questions before they buy. AEO work makes each answer on your page short, direct and easy to quote. It is cheap to do on pages you already have, and the same work feeds featured snippets, voice answers and AI answers. Sold alone as a separate retainer, it is usually overpriced.

We influence engines that retrieve live web pages. These include ChatGPT search, Perplexity, Claude, Google AI Overviews, and Bing chat. We cannot alter static model training data. We optimize what models fetch, read, and cite in live queries.

Access is the first gate and OpenAI documents it. Sites opted out of the OAI-SearchBot crawler will not be shown in ChatGPT search answers, though they can still appear as navigational links. That makes robots.txt the cheapest and most damaging mistake in the whole discipline.

It depends which bot. Blocking a training crawler such as GPTBot or ClaudeBot is a rights decision with no documented effect on search citation. Blocking a retrieval crawler such as OAI-SearchBot, Claude-SearchBot or PerplexityBot removes you from that engine. Many sites block both by accident with one broad rule.

We do not assume they do, and neither should you. Google tells site owners to make sure important content is available in textual form. Other retrieval crawlers publish nothing at all about rendering. So anything load bearing gets server rendered. If your key content only exists after hydration, treat it as invisible.

We start with an access and extraction audit. We verify every retrieval crawler token in robots.txt. We test server rendering with JavaScript disabled. Then we run a baseline prompt sweep across major engines to measure initial mention share.

Mostly rewrite. A page that already ranks and already has links is a far better citation candidate than a new page with neither. We restructure it into extractable units, raise the density of named systems and standards, add a real FAQ block, and fix the schema. New pages come later.

Self contained factual sentences that survive being lifted out of context. Real list structure instead of long prose. Specific named systems and standards rather than generic claims. An honest last updated date, and a named author. Those are the traits that recur across the pages we measured as cited.

Start with the questions your buyers ask. Put a direct answer of about 40 to 60 words right under each question heading. Use real lists and tables instead of long paragraphs. Add an honest last updated date and a named author. Then check that the answer text is in the page HTML itself, not loaded later by JavaScript.

Crawler access fixes can register within about a day, since OpenAI documents that robots.txt changes take roughly twenty four hours to be picked up. Content and entity work is slower and usually shows in months rather than weeks. Anyone promising ChatGPT citations in thirty days is guessing.

We run target buyer questions repeatedly across ChatGPT, Claude, Gemini, and Perplexity. We track how often your brand is mentioned, your citation order, and which competitors appear. We run multiple iterations per prompt to ensure statistical consistency.

No, and a guarantee would be a red flag. Answers vary between runs on the same prompt. No engine publishes its selection criteria. What we commit to is a measured baseline and a specific set of changes. Then we repeat measurements on the same prompts so you can see progress.

The visit count is the wrong metric. An answer that names you reaches a buyer at the moment they are building a shortlist, and it works even when nobody clicks. Judge it on mention share across your buying questions, and on how many sales conversations open with a recommendation.

A short call where we look at your robots.txt, your top pages, and the questions your buyers actually ask an assistant. You leave knowing whether you are blocked, whether your pages are extractable, and what a realistic programme looks like. You can also run our free AI visibility check first.