Magento to Shopify Plus Migration: Cost, Timeline and Runbook

It depends on what has to be rebuilt, and published 2026 guides give a wide range. LitExtension lists $20,000 to $150,000+ for Magento 2 or Adobe Commerce stores. Solo Media Group lists $20,000 to $30,000 for a simple catalog and theme port. Elogic's cost index puts enterprise B2B builds with SAP or NetSuite at $250,000 to $500,000+. Integrations, custom modules and B2B pricing push you up the range.

Plan for two separate bills. For the project, Presta lists $80,000 to $150,000+ for enterprise Shopify Plus migrations, and LitExtension lists $80,000 to $200,000+ for enterprise replatforms. For the platform, Shopify Plus costs $2,300 a month on a 3-year term or $2,500 on a 1-year term in the US. Shopify says complex, higher-volume businesses may pay a variable platform fee instead.

For a small store with simple products, a tool can be enough. Solo Media Group puts migration tools at roughly $50 to $500 one time. LitExtension migrates Magento stores with fewer than 100 products, customers and orders for free, and Matrixify's paid import plans start at $20 per 30 days. Costs climb once you need theme work, integrations and a tested redirect map.

Plus is priced for high-volume and complex stores, and the fee buys features lower plans lack: unlimited B2B catalogs where Basic, Grow and Advanced get 3, checkout UI extensions on the information, shipping and payment steps, custom apps built with Shopify Functions, 9 expansion stores, up to 20 million URL redirects, and an exemption from the daily variant upload limit that applies to stores with 500,000+ variants. If you need none of these, a lower plan may fit.

It is worth it when you use what only Plus offers. B2B sellers who need more than 3 catalogs, deposits or partial payments, brands that customize checkout steps, and stores that need custom Shopify Functions or Multipass usually need Plus. A single-brand store with standard products and no checkout changes may not. Price both paths before you sign a 3-year term.

In the US, it depends on your plan and how the customer pays. Shopify's pricing page lists online card rates of 2.9% + 30 cents on Basic and 2.25% + 30 cents on Plus with Shopify Payments, so a $100 online order costs $3.20 in card fees on Basic or $2.55 on Plus. Premium and international cards cost more. If you use another payment provider, Shopify adds 2% on Basic or 0.2% on Plus, on top of that provider's own fees.

Shopify says Plus migrations average three to four months from kickoff to go-live. Agency plans line up with that. Shero Commerce, Solo Media Group and Ruby Digital Agency each publish 10 to 14 weeks for a standard store. Shero says 14 to 20 weeks with ERP and B2B work, and Netalico 24 to 36 weeks for enterprise Adobe Commerce with ERP work. Elogic's cost index puts enterprise builds with SAP or NetSuite at 8 to 14 months.

Only for small, clean stores. 1Digital says a store under 1,000 SKUs with no B2B needs, a Liquid theme and simple integrations can sometimes compress to 8 to 10 weeks. The data transfer itself is fast: LitExtension says its tool moves most small and medium stores in a few hours. 1Digital warns that discovery, the redirect map and data migration do not compress safely.

Match the partner to your store. Shopify's Magento guide suggests CSV import for under 500 SKUs, a migration app for medium stores with standard data, and a migration service or partner for large catalogs, configurable products, tier pricing, multi-store setups, B2B or ERP work. Shortlist partners from the Shopify Partner Directory, then ask for comparable Magento projects and a written cutover and rollback plan.

Shopify lists five ways: copy content by hand, import CSV files, use a migration app, hire a Shopify Partner, or build a custom migration with the Shopify API. Shopify's free Store Migration app does not list Magento as a source, so Magento stores usually use CSV, a third-party tool such as Cart2Cart, LitExtension or Matrixify, or a partner. Import products, then customers, then orders.

Small stores can. LitExtension offers a free migration for Magento stores with fewer than 100 products, customers and orders. Cart2Cart runs a free demo migration on a sample of your data, and Matrixify has a free Demo plan. Shopify's own CSV imports cost nothing but cap each file at 15 MB, and they cannot carry customer passwords or historical orders.

Not with Shopify's own tools. Shopify says you can't migrate customer passwords from another store using a CSV, so you invite imported customers to create new ones. New customer accounts avoid the problem: customers sign in with a one-time 6-digit code and no password. Some migration vendors advertise password transfer through an extra Magento module, so ask exactly how it works.

You can't import historical orders with a CSV in the Shopify admin. Shopify lists migration apps and its Order API as the ways to bring orders in, and tools such as Matrixify and LitExtension handle Magento orders. Before importing, turn off new order notifications for staff, because Shopify emails every notified staff member once for each imported order.

Shopify allows up to 2,048 variants and three options per product. A Magento configurable product that uses four or more attributes, such as size, color, material and length, needs restructuring: keep three as options and move the rest to metafields, or split the product. Check your migration tool too, because Cart2Cart's Magento page still says it migrates no more than 99 variants per product.

Shopify caps each product at three options and 2,048 variants, so extra choices need a workaround. On Shopify Plus, the Combined Listings app can group up to 60 separate products into one listing, with up to 3 options on top of each product's own options. On other plans, teams usually split the product into several products or collect the extra choice through an app or custom theme code. Test cart, inventory and ERP sync on these products early.

The usual causes are file size, encoding and headers. Shopify caps product and customer CSV files at 15 MB, requires UTF-8 encoding, and treats column header names as case-sensitive. A product whose handle already exists gets its matching columns overwritten, and choosing to overwrite customers with a matching email or phone number replaces their data. Split large Magento exports into smaller files.

For many wholesale models, yes. Shopify B2B runs on the Basic, Grow, Advanced and Plus plans, with net terms, vaulted cards, draft orders, PO numbers, quantity rules and price breaks. Basic, Grow and Advanced get 3 B2B catalogs, while Plus adds unlimited catalogs, direct catalog assignment to companies, deposits and partial payments. B2B buyers must use new customer accounts. If you rely on Adobe's negotiable quotes, test Shopify draft orders against that workflow.

Yes for currencies, partly for VAT. With Shopify Markets, customers see prices, pay and get refunds in their local currency, and Shopify converts at the current exchange rate unless you set rates yourself. Shopify can charge VAT based on the customer's location once you add your VAT number, but it says it cannot file or pay your taxes. You still file your EU One Stop Shop return, which is quarterly. Sources read 21 October 2026.

The One Stop Shop (OSS) has run since 1 July 2021. It lets a seller register in one EU country and file one quarterly VAT return for sales to consumers in other EU countries, with an annual EUR 10,000 threshold for those cross-border sales, per the European Commission. Changing platform does not change your OSS registration. It changes how VAT is calculated at checkout, so test EU orders before launch.

It can be, if the contracts are in place first. You remain the controller, and Shopify acts as your processor under its Data Processing Addendum. GDPR Article 28 says every processor, including a migration agency or app, needs a written contract, acts only on your documented instructions and needs your written authorisation for sub-processors. Chapter V sets conditions for transfers outside the EU. This is general information, not legal advice.

Expect movement, not a permanent loss, if the redirects are right. Google says rankings can fluctuate during a move and that medium-sized sites can take a few weeks or more to show new URLs. Shopify's Magento guide calls a 5% to 10% dip in week one common even with perfect redirects, and says a sustained drop over 20% needs investigation. Keep 301s for at least a year.

Shopify only redirects from broken URLs. If the old path still loads a page on your Shopify store, the redirect will not fire, so remove that page first. URLs with query strings, such as Magento filter URLs, may not redirect as expected. Browsers also cache 301s, so test in a private window. Stores can hold 100,000 redirects, or 20 million on Plus.

In your Shopify admin, go to Content, then Menus, then View URL redirects. You can create redirects one at a time or import them from a CSV file that lists each old path and its new path, which is the practical way to load a full Magento redirect map. Import and test the map before you point your domain at Shopify.

You keep hreflang, but maybe not the same URLs. Shopify creates hreflang tags automatically for each international domain or subfolder. Language-only subfolders such as /fr exist only on your primary market, and other markets use a language and country pair such as /fr-ca or /en-eu. If your Magento store used paths like /de/ for a secondary market, map each old URL to its new one with a 301 redirect.

Magento is still maintained, but every version has an end date. Adobe gives each release three years of standard support. Standard support for 2.4.6 ended August 11, 2026, 2.4.7 ends May 31, 2027, 2.4.8 ends May 31, 2028, and 2.4.9 ends May 31, 2029. Adobe also says it will suspend traffic to Adobe Commerce on Cloud stores running unsupported versions, starting June 1, 2027.

Yes. Adobe still ships new releases, including Adobe Commerce 2.4.9 on May 12, 2026, with standard support through May 31, 2029, and it recommends Adobe Commerce as a Cloud Service as the long-term path for its Cloud customers. Staying is a valid choice if you rely on deep customization or Adobe B2B features. The cost of staying is regular upgrades and dependency patching.

Adobe sells the licensed version as Adobe Commerce, and the open-source edition is still called Magento Open Source. Both follow the same 2.4.x version numbers, and Adobe publishes release notes for each. Adobe Commerce adds features such as the B2B extension, which brings company accounts, shared catalogs, negotiable quotes and requisition lists.

There is no license fee. Adobe's Magento Open Source repository is licensed under the Open Software License 3.0, which grants a royalty-free license. Running it is not free: you pay for hosting, extensions, developers and patching. Adobe's lifecycle policy also warns that PHP 8.1 reached end of life on December 31, 2025, which puts PCI compliance at risk for stores still running it.

Shopify usually fits if you want hosted infrastructure, standard product structures and less custom code to maintain. Magento or Adobe Commerce usually fits if you need code-level control, products with more than three options, or Adobe B2B features such as negotiable quotes and requisition lists. If a support deadline is close, compare the migration cost with an upgrade to 2.4.8 or 2.4.9 first.

Replatforming means moving your online store to a different commerce platform, such as from Magento to Shopify Plus. Shopify splits it into two parts: data migration, which moves products, customers, orders and content and takes weeks, and the full replatform, which adds the storefront build, integrations and redesign and usually takes 3 to 6 months.