Shopify HubSpot integration for brands whose sales team works in HubSpot.

Yes. HubSpot publishes its own Shopify integration, which its help center calls Shopify Data Sync. It syncs contacts with Shopify customers, companies, products, orders and abandoned checkouts. Contacts, companies and products sync both ways. Orders and abandoned checkouts only flow from Shopify into HubSpot. For many stores that covers the basics. B2B, variants and deals are where it runs short.

You install HubSpot's Shopify integration from the HubSpot App Marketplace and sign in to your store. HubSpot says you must be a Super Admin or have App Marketplace permissions in your HubSpot account to install it. You then choose which objects to sync and set filters. After the first sync finishes, HubSpot says records sync within 10 minutes of a change.

HubSpot lists the integration for all products and plans. One part needs a paid plan. HubSpot says you need at least a Data Hub Starter subscription to create custom field mappings. Without it, you get the default field mappings only. If your team wants extra store fields on the contact or order record, plan for that subscription or a custom build.

No. HubSpot's help article says Shopify product variants can't sync to HubSpot. If you sell one shirt in five sizes, HubSpot sees one product, not five. That matters when sales reps quote by size or pack, or when reports need sales by variant. A custom integration can write each variant as its own product, or carry the variant on each line item.

No. HubSpot's help article says Shopify meta fields are not supported for sync through the Shopify Data Sync app. Metafields are the extra fields a store adds to products, customers or orders, such as a trade account number or a fabric type. If HubSpot workflows or reports depend on that data, a custom integration reads the metafields through Shopify's API and writes them to HubSpot properties.

Yes. HubSpot's help article says that once your first store is connected, you can connect additional Shopify stores from the Shopify app page. Before you do, decide how customers who buy from two stores should look in HubSpot. Contacts match on email address, so one person becomes one contact, while their orders from each store sit on that record.

It is enough when you sell direct to consumers, one product per SKU is fine, and marketing mainly needs customers, orders and abandoned checkouts in HubSpot for emails and segments. It also suits a first step. Install it, see what your team uses, and only pay for custom work where a gap shows up in daily use.

When the business has rules the app does not cover. Common ones: B2B company accounts on a plan below Shopify Plus, catalog and price list data, product variants, metafields, orders that should open or update a deal, subscription renewals, wholesale reorders, or duplicate contacts the app keeps creating. Each one is a gap in HubSpot's own documentation, which is where we start.

Partly. HubSpot says company sync is only available for Shopify Plus subscriptions. Shopify says its B2B features are available on the Basic, Grow, Advanced and Shopify Plus plans. So a brand selling B2B on Advanced gets no company sync from HubSpot's app. HubSpot's article also does not mention B2B catalogs or payment terms, so those need a custom build on any plan.

HubSpot's app syncs Shopify orders into HubSpot's orders object, one way. Its help article does not describe creating deals. Many B2B sales teams run their pipeline on deals, so a custom integration can open or update a deal when a wholesale order lands, attach the line items, and move the deal to the right stage when the order is paid or shipped.

Not with HubSpot's own app. Its help article says Shopify orders can't be changed in your HubSpot account, as they sync one way from Shopify to HubSpot. If reps need to edit a wholesale order, add a note the warehouse sees, or create a draft order from a HubSpot quote, that is custom work through Shopify's Admin API.

Yes, if your HubSpot account has them. HubSpot lists custom objects for Enterprise subscriptions of its hubs. A custom object fits data that is not a contact, company, deal or order, such as a subscription contract, a warranty registration or a trade account. We build the sync from Shopify into that object and link it to the right contacts and companies.

HubSpot's Shopify article does not mention subscriptions, so renewals arrive as ordinary orders. For subscription brands we tag renewals, keep the subscription status on the contact or a custom object, and trigger HubSpot workflows when a subscription pauses or is cancelled. For wholesale, we tie each order to the company and its deal, so reps see reorders without searching.

HubSpot matches contacts by email address. Its help article says orders from customers without an email address sync as orders with no linked contact, and that records you already imported into either app may sync again and create duplicates. We clean the contact list before connecting, set an email rule, and merge duplicates that already exist.

By name. HubSpot's help article says data sync matches products based on the product name, after stripping capitalization, special characters and punctuation. Two different products with near-identical names can merge, and one product renamed in Shopify can become a second record. A custom integration matches on the Shopify product or variant ID, which never changes.

Nothing in the other system. HubSpot's help article says a product deleted in Shopify is not deleted in HubSpot, a company deleted in HubSpot is not deleted in Shopify, and a customer deleted in Shopify keeps its contact in HubSpot. That protects data, but it leaves stale records. We set a written rule for archiving them.

Yes. HubSpot's orders object can be linked to line items, contacts, companies, deals and more, according to its developer documentation. HubSpot's help article also says that when a product is removed from a Shopify cart, the matching line item is removed from the HubSpot record. For reports by product or category, we check the line item fields your team needs before go live.

Partly. HubSpot says installing the integration adds its tracking code to your Shopify store automatically. Checkout is a different surface. Shopify runs tracking there through web pixels, which load in a sandbox. When marketing needs campaign source on every order, we check what reaches HubSpot from storefront to checkout, then close the gaps with a pixel and order properties.

It depends on the gaps. HubSpot's own app is listed for all plans, and custom field mappings need Data Hub Starter or higher. For custom work, Shopify developers in the US and Canada typically charge $120 to $200 an hour, according to CartCoders' 2026 rate guide. FactoryJet quotes a fixed price in writing after a short scoping call.

Installing the native app is a same-day job. A custom integration is a project, and the time goes into three things: cleaning contacts and products, agreeing what each field means, and testing with sample orders. The timeline goes in writing with the quote, and each phase is scoped and signed on its own.

Yes. Before a contract, we show working software on your own data. For this kind of project that means a sample of your own orders and customers moving from a test store into a HubSpot sandbox or test portal, so your team can check the records, deals and properties it creates.

Yes, and it speeds things up. Use the form on this page with your name and email. The next step lets you upload a brief or RFP as a PDF or Word file, and tell us your Shopify plan and HubSpot hubs in the message box. Bhavesh, the founder, reads it and replies within 24 hours with questions or a route.

Yes. The same team connects Shopify to Salesforce, to ERPs such as NetSuite and Odoo, and to QuickBooks. Many brands need two of these at once, for example HubSpot for marketing and an ERP for stock. We map who owns each field across all of them, so two systems never fight over the same number.

You do, from day one. The code sits in your repository, and the integration can run in your own cloud account at cost, with no markup from us. Defects are fixed inside the build price for a cover period agreed before work starts. After that, support is optional and each change is quoted and approved.