Get a free ecommerce audit of your online store.

A free ecommerce audit is a real review of your live online store. We look at how fast your pages load, how smooth your checkout is, how the store works on a phone, whether your platform is holding you back, and a few conversion issues that are obvious once someone experienced looks. You get a written, prioritized report and a short call to walk through it, at no cost.

Five things: page speed and Core Web Vitals (the loading and responsiveness scores Google measures), checkout flow friction, mobile experience, whether your current platform fits your business, and conversion-rate-obvious issues like unclear pricing or weak product pages. We also do a quick sanity check on whether your analytics are tracking sales correctly, since a lot of stores find out that part is broken.

Core Web Vitals are three scores Google publishes for how a page feels to load and use: how fast the main content appears, how quickly the page responds to a tap, and whether things jump around while loading. Google itself sets clear pass or fail thresholds for each. A slow or jumpy store loses sales before a shopper even sees your products, so we check this first.

Friction means anything that makes checkout slower or more confusing than it needs to be: too many form fields, no guest checkout option, shipping costs that only appear at the last step, a payment method your buyers expect but you do not offer, or a cart that is hard to review before paying. Each extra bit of friction gives a shopper one more reason to leave without buying.

Yes, and for most stores this matters more than desktop. We check whether buttons and links are big enough to tap accurately, whether the checkout still works cleanly on a small screen, how much data your mobile pages load, and whether menus and filters are easy to use one-handed. A store that only works well on a laptop is turning away a large share of its own traffic.

It means asking honestly whether the software running your store, whether that is Shopify, WooCommerce, Magento, BigCommerce, or something custom, is actually the right fit for where your business is now. Sometimes the platform is fine and the problem is configuration. Sometimes a store has outgrown its platform and every fix becomes a workaround. We tell you which situation you are in.

These are the problems that quietly cost sales but rarely get noticed because everyone is used to the site. Things like unclear return policies, product photos that do not show enough detail, missing trust signals near the buy button, confusing navigation, or a search box that returns nothing for common misspellings. None of these need a redesign to fix, just someone to point them out.

Yes. We check whether product pages answer the questions a buyer actually has: clear pricing, real availability, enough photos, sizing or specification details, and reviews if you have them. A product page that makes someone scroll around looking for basic information is losing sales it should not be losing, and this is usually a quick fix once it is flagged.

Yes. There is no fee for the audit itself and no catch. You get a real review of your live store, a written report ranking the issues by impact, and a walkthrough call with the founder. You keep the report whether or not you ever hire FactoryJet for anything. We do this because it is the most honest way to show how we think before you commit to anything.

The audit is how we earn the right to be considered for the follow-up work, if you want any. Some visitors take the report and fix things themselves or hand it to their own developer, and that is fine. Others ask us to do the work. We would rather show you real findings for free than spend a sales call describing capabilities you cannot verify.

An automated site grader scans your homepage in seconds and spits out a score with generic warnings, with nobody reading the actual output. Our free ecommerce audit has a person look at your real checkout flow, your real product pages, and your real mobile experience, then rank what actually matters for your specific store. A tool tells you a number. A human tells you what to do about it.

They are a reasonable first pass. A free scanner can catch an obvious problem, like a missing security certificate or a page that fails to load, in under a minute. What it cannot do is walk through your checkout as a real buyer would, judge whether your product pages actually sell, or tell you which of twenty flagged issues is worth fixing first. That judgment is the part a human adds.

No. The call is a walkthrough of your findings, not a sales pitch disguised as one. If the audit turns up real problems and you want help fixing them, we will explain the options honestly, including telling you when a smaller or different fix would serve you better than a big engagement. If you just want the report, that is a completely normal outcome.

No. Every finding in your audit is something we can show you directly on your own site, your own Search Console or analytics data, or a real Core Web Vitals score you can reproduce yourself with Google's own free tools. If we cannot point to evidence for a claim, it does not go in the report. You should be able to verify every line yourself.

Most of the audit only needs your public storefront URL, which is no different from what any shopper already sees. If we need read-only access to analytics or your platform admin to check something specific, like whether conversion tracking is firing correctly, we ask for exactly that level of access and nothing more, and only with your explicit go-ahead.

Most audits are ready within a few business days of getting your store URL, depending on how large your catalog is and how much needs checking. You get the written report first, then a short call with the founder to walk through what matters most and answer questions. We would rather take an extra day and get it right than rush a generic checklist at you.

The founder walks you through the report screen by screen: what we found, why it matters for your specific store, and which fixes would move the needle first versus which ones can wait. It usually runs twenty to thirty minutes. You can ask questions about anything in the report, and there is no obligation to discuss hiring FactoryJet unless you want to.

Just your store URL. If you already have access to Google Analytics, Google Search Console, or your platform's own analytics dashboard, sharing view-only access speeds things up because we can check real traffic and conversion data instead of only what is visible on the public site. It is not required, but it makes the report more specific to your store.

A real person, the founder, reviews your store and writes the report. We use real tools, like Google's own Core Web Vitals data and standard crawling software, to gather evidence, but a human decides what those numbers mean for your store and ranks the findings. Nothing in the report is a template with your store name swapped in.

The audit is built around reviewing a live, running store, since a lot of what we check, real page speed, real checkout behavior, real mobile rendering, only shows up once traffic is hitting it. If your store is in staging or about to launch, we can still take a look, but flag that some findings may change once real customers and real load hit the site.

That is entirely up to you. Some people take the report and hand it to their existing developer or in-house team. Some fix the quick wins themselves. Some ask FactoryJet to do the work. There is no follow-up pressure and no expiration on the report. It describes real issues on your real store, so it stays useful whenever you get to it.

If the audit finds real work worth doing, we scope a project around exactly what your store needs, sized to the issues we actually found rather than a generic package. Smaller fixes can run as a fixed-scope project. Larger or ongoing work, like ongoing conversion improvements or ongoing platform maintenance, runs month-to-month so you are never locked into a long contract.

No. The audit itself has no contract, no card on file, and no commitment of any kind. You give us your store URL and, if you choose, some analytics access, and we send back the report. Any agreement only comes into play if you separately decide you want FactoryJet to do the follow-up work, and even then it is month-to-month, not a long lock-in.

We will say so plainly if that is the honest finding, along with why, and we will not sugarcoat it to avoid an uncomfortable conversation. A platform migration is a bigger decision than a checkout tweak, so we lay out what a move would involve and what it would fix before recommending it, rather than assuming a rebuild is always the answer.

That is a normal outcome and a good one. Plenty of stores are mostly fine and just need two or three specific fixes, like tightening the checkout or fixing a mobile menu. We will tell you that honestly instead of inflating the findings to justify a bigger engagement. A short, scoped fix is sometimes exactly the right amount of work.

We will check in once, a week or two after your call, to see if you have questions or want to move forward on anything from the report. After that, it is your call whether to reach back out. We are not going to run a drip campaign at you for a report you already own.

Any US-based online store owner who wants an honest read on where their site stands, whether sales have stalled, checkout feels clunky, page speed feels slow, or you are simply about to invest in marketing and want to fix the store first so that traffic does not leak out the bottom. It is also useful before a redesign or a platform change, so you know what is actually broken before you rebuild it.

Shopify and Shopify Plus, WooCommerce on WordPress, BigCommerce, Magento and Adobe Commerce, and custom-built storefronts. The specific checks shift slightly by platform, since a Shopify theme has different common failure points than a custom Next.js storefront, but the five areas we cover, speed, checkout, mobile, platform fit, and conversion issues, apply to all of them.

No. A small store with a handful of products often has the fastest fixes to find, because there is less to untangle. The audit scales to the size of your catalog rather than assuming every store is enterprise-scale, so a small shop gets a report sized to a small shop, not a padded document meant for a much bigger business.

Large catalogs and multi-brand stores take a bit longer to review, but the same five-area method applies. For a large store we usually sample a representative set of category and product pages rather than reviewing every single one, then flag whether an issue is store-wide or isolated to a few templates, which matters for how it gets fixed.

It depends what that audit covered. A general SEO audit focuses on rankings and search visibility, and FactoryJet has a separate free SEO audit for exactly that. This ecommerce audit is narrower and deeper on the commerce side specifically: checkout, cart, product pages, and platform fit, the parts of a store an SEO-focused audit usually does not go deep on.

Yes, FactoryJet is focused on US-based ecommerce businesses. If your store serves US customers and is run from the United States, you are exactly who this audit is built for. We know the platforms, shipping expectations, and payment methods US shoppers are used to, which is part of why the checklist below is written the way it is instead of as a generic, one-size-fits-all list.

That is one of the more common reasons people request it. A lot of store owners can tell something is off, fewer sales than expected, more abandoned carts than they would like, but cannot pin down why. The audit's job is to separate a real, specific cause from a vague feeling that something is wrong, and rank whatever it finds by how much it is likely costing you.