What should a real estate agent website include?

A high-performing real estate agent website needs: a strong above-the-fold section with your photo, your market, and a clear CTA (home valuation or search listings); a neighborhood page for every area you work in; an IDX listing search with map view; a buyer and seller resource section; past sales and testimonials that demonstrate local market knowledge; and lead capture that offers something valuable (home valuation, neighborhood guide) in exchange for contact information.

How much does a real estate agent website cost?

A custom real estate agent website from FactoryJet is fixed-price and scoped to your build: a custom 8-page site with IDX integration, neighborhood pages, lead capture forms, mobile optimization, and on-page SEO setup. The main cost drivers are the site type (agent, brokerage, or property management), page count, and the number of neighborhood pages. We quote the full price up front after a free discovery call, and it comes in well below what US real estate web agencies charge for comparable work.

Do I need a website if I have a Zillow Premier Agent profile?

Zillow and a website serve different purposes. Zillow puts you in front of buyers already on Zillow, you pay per lead, and the moment you stop paying, you disappear. A website builds organic search visibility: when someone searches 'real estate agent in [neighborhood]' or '[city] homes for sale,' your site ranks, not your Zillow profile. Over 3–5 years, a website that ranks generates leads at near-zero cost. Zillow leads keep costing you per contact. The top-producing agents run both, but the website builds an asset. Zillow is a rental.

What is IDX integration and how does it work on my website?

IDX (Internet Data Exchange) is the data-sharing agreement that lets your website display live MLS listings. When a buyer searches for homes on your site, they see real-time listing data from the MLS: the same data on Zillow, but on your branded website where you control the experience. We integrate with iHomefinder, Showcase IDX, Homes.com IDX, and direct RETS/RESO connections depending on your MLS. IDX integration is scoped into your fixed-price quote based on your provider.

How do I rank on Google for real estate searches in my city?

Local real estate SEO is about neighborhood-specific content. Google does not rank generic pages ('Denver homes for sale') highly unless you have enormous domain authority. What ranks are specific pages: 'Washington Park Denver homes for sale,' 'Cherry Creek Denver condos,' '[specific neighborhood] market report.' FactoryJet builds a dedicated page for every neighborhood you target, with your expert commentary, market statistics, school information, and an IDX search filtered to that area.

How long does it take to rank on Google for real estate terms?

New websites typically take 3–6 months to establish domain authority and begin ranking meaningfully. Highly competitive terms like '[major city] real estate agent' may take 12–18 months. Neighborhood-specific terms are less competitive and rank faster, often within 60–90 days of launch. The SEO work we do at launch sets the foundation. Consistent content additions accelerate the timeline.

Do you write the content for neighborhood pages?

We can write neighborhood page content as an add-on, scoped per neighborhood page. However, the best neighborhood pages have your voice and your local knowledge. We provide a content template for each neighborhood that prompts you with exactly what to fill in. Most agents do a 30-minute voice memo per neighborhood and we write from that: the result is content that's authentically yours.

Should my real estate website have a blog?

Yes: a real estate blog done well is one of the highest-ROI SEO investments available to agents. The right content: monthly market reports for each neighborhood, buyer and seller guides, answers to questions your clients ask repeatedly, and hyperlocal posts. This content ranks for long-tail searches and positions you as the local expert. We build the blog infrastructure into your site.

How long does it take to build a real estate website?

FactoryJet delivers custom real estate agent websites in 7 business days for sites up to 10 pages. Brokerage sites with team rosters take 14–21 days. Property management platforms with tenant/owner portals take 3–6 weeks. Timeline starts from design approval.

What do I need to provide to start?

To kick off your real estate website: your logo and headshots (professional photo is critical for real estate sites), a list of the neighborhoods you work in, your IDX provider login credentials, your license number and brokerage information, and examples of real estate sites you like. We provide a simple intake form that collects all of this in under 20 minutes.

Can you redesign my current real estate website?

Yes, redesigns are common. Many agents have sites on older platforms (Agent Image, Real Geeks, BoomTown) that are slow, look dated, or can't be customized without paying per change. We redesign onto Next.js or WordPress, keeping your domain, migrating your content, setting up 301 redirects to preserve your existing search rankings. Redesign pricing is typically 20–30% lower than a new build of the same scope.

Do you build sites for property management companies as well?

Yes, property management is a distinct use case from agent sites. They need: a public marketing site for owner acquisition and tenant search, a tenant portal (online rent payment, maintenance requests, lease documents), and an owner portal (financial reporting, vacancy status, maintenance updates). This is a web application build: fixed-price and scoped to your portals and feature set.

How does a real estate website generate leads?

The highest-converting real estate lead magnets: (1) Instant home valuation, 'Find out what your home is worth' captures seller leads with high intent. (2) Neighborhood guides, buyers trade their email for a PDF about the area they're researching. (3) Listing alerts, 'Get notified when homes matching your criteria hit the market.' (4) Mortgage calculator, keeps buyers on your site longer. FactoryJet builds all four into your site and connects your CRM so leads flow directly.

Can you integrate my real estate website with my CRM?

Yes, CRM integration is standard on all real estate site builds. We connect to Follow Up Boss, BoomTown, kvCORE, HubSpot, Salesforce, and Pipedrive. When a buyer fills out a home search form or a seller requests a home valuation, the lead goes directly to your CRM with source tracking so you know which page generated the lead.

How do I capture home seller leads on my website?

Seller lead capture starts with a home valuation tool: a form where homeowners enter their address and get a preliminary estimate. We integrate with Homebot, HouseCanary, or Cloud CMA, or implement a simple form that captures the address and promises a manual follow-up within 24 hours. In our experience, the manual follow-up promise converts better than the instant AVM alone, it creates a reason to contact the lead.

What makes a real estate website convert visitors into leads?

The three conversion killers on most real estate websites: (1) Generic stock photography, nobody trusts a real estate site that uses the same Getty Images photo as every other agent. (2) A single contact form at the bottom, multiple lead capture points matched to where the visitor is in their journey dramatically outperform a single form. (3) No social proof specific to your market, 'I sold 23 homes in Washington Park last year' converts better than national reviews.

What platform do you build real estate websites on?

We build on Next.js (for performance-first sites with excellent Core Web Vitals) or WordPress (for agents who want to update content themselves). Next.js sites consistently score 90+ on Google Lighthouse, critical for a competitive local SEO landscape. WordPress sites use a lightweight custom theme, never Elementor or Divi page builders.

What IDX providers do you work with?

FactoryJet integrates with all major IDX providers: iHomefinder, Showcase IDX, Homes.com IDX, Diverse Solutions (dsIDXpress), Wolfnet, and direct RETS/RESO API connections. We recommend Showcase IDX for Next.js builds and iHomefinder for WordPress builds. IDX setup is scoped into your fixed-price quote based on your provider. The IDX provider's own monthly service fee is paid directly to them, separate from your build.

How does your real estate website compare to Real Geeks, kvCORE, or BoomTown?

Real Geeks, kvCORE, and BoomTown bundle a website with CRM and lead generation tools. The tradeoffs: a recurring monthly platform fee, the websites look identical to every other agent on the platform, performance scores are typically 40–65 Lighthouse, and you can't meaningfully customize the design. FactoryJet builds a custom site you own outright, integrated with whatever CRM you prefer. Higher upfront cost, zero ongoing platform fee.

Do you build real estate websites for teams and brokerages?

Yes, brokerage and team sites need: a team roster with individual agent profiles and bios, a listings page that aggregates listings across all team members, office location pages, a recruitment page targeting agent talent, and often co-branded templates that individual agents can personalize. Brokerage sites are fixed-price and scoped to your team size and feature set.

Real Estate Website Design: IDX Sites in 7 Days

Real Estate Websites That Rank Locally and Convert Visitors Into Leads

Custom agent, team, and brokerage websites with IDX integration and neighborhood pages, built to outrank generic templates on local search. Fixed price, scoped to your build. 7-day delivery. No ongoing platform fees.

IDX integration included7-day delivery guaranteeNo ongoing platform fees

Generic template sites don't rank. Neighborhood-specific sites do.

The problem with most real estate website platforms: Real Geeks, Agent Image, even custom WordPress builds from non-specialist agencies, is that they're built for every agent in every market. Which means they're optimized for none of them.

Google's local search algorithm rewards specificity. A page titled 'Washington Park Denver Homes for Sale' with original market commentary, local school data, and a neighborhood-specific listing search will out-rank a generic 'Denver Real Estate' homepage every time.

FactoryJet builds real estate sites around your specific markets. Every neighborhood you work in gets its own page. Every page is written with your voice and your local knowledge. IDX is filtered to that specific area. The result is a site that ranks for the exact searches your clients are making, not the generic searches every other agent is also trying to win.

We've built real estate sites for agents in Austin, Miami, Denver, Nashville, Charlotte, Portland, Raleigh, and Tampa. The formula is the same in every market: neighborhood depth beats homepage generality, every time.

Paying a hefty monthly fee for a platform that makes every agent's site look the same is not a marketing strategy.

Real estate technology platforms have convinced agents that the answer to lead generation is a better CRM or a higher Zillow spend. It's not. The agents generating the most organic leads in every market have one thing in common: a website with deep, specific content about the exact neighborhoods their clients are searching. Not a platform. Not a template. A real website that Google has a reason to rank.

OUR PROCESS

From Market Strategy to Live Site: 5 Stages

Every real estate website FactoryJet builds starts with your market, not a template. Here's how a typical agent site comes together in 7 days.

Discovery & Market Strategy
We map your market, target neighborhoods, buyer vs. seller focus, competitor sites, and the search terms your clients use. Your site is built around your specific geography, not a generic real estate template.
Design | Agent Brand First
Real estate is a relationship business. Your site leads with your face, your track record, and your market expertise, not just listings. We design a homepage that builds trust before it shows a search bar.
IDX Integration
We connect your IDX provider, configure search filters for your MLS, and style the listing display to match your brand. No off-the-shelf widget look, listings look native to your site.
Neighborhood Pages & Local SEO
Every target neighborhood gets its own page: market data, school info, what the area is like, and what you love about it. These pages are your primary organic search targets.
Launch & Lead Flow Setup
Site goes live on your domain. CRM integration configured, contact forms connected, Google Analytics + Search Console set up. You start capturing leads on day one.

Real estate website design for agents across the US

FactoryJet builds real estate websites for agents, teams, and brokerages in every US market. Our SEO work is US-market-specific, we research neighborhood-level search terms in your city and build pages that target them.

We've built sites for agents in competitive markets including Austin, Miami, Denver, Nashville, Charlotte, Portland, Raleigh, and Tampa. Each market has different neighborhood vocabulary, different search intent patterns, and different IDX providers, we know the nuances.

Our 7-day delivery guarantee applies to agent sites up to 10 pages. Every site includes the same fixed-price package: IDX integration, neighborhood pages, lead capture, CRM connection, and on-page SEO setup.

	FactoryJet	Real Geeks / kvCORE	Generic Web Agency	DIY (Squarespace)
Starting Price	Fixed, one-time	Recurring monthly fee	Several times more	Low monthly DIY fee
IDX Integration	Yes	Yes	Partial	No
Custom Design	Yes	No	Yes	No
Neighborhood Pages	Yes	Partial	Partial	No
Lighthouse Score 90+	Yes	No	Partial	No
You Own the Site Outright	Yes	No	Yes	No
CRM Choice (Any)	Yes	No	Partial	No
Home Valuation Lead Capture	Yes	Yes	Partial	No
7-Day Delivery	Yes	No	No	Yes
Local SEO Strategy	Yes	Partial	Partial	No

FactoryJet

Real Geeks / kvCORE

Generic Web Agency

DIY (Squarespace)

Starting Price

Fixed, one-time

Recurring monthly fee

Several times more

Low monthly DIY fee

IDX Integration

Custom Design

Neighborhood Pages

Lighthouse Score 90+

You Own the Site Outright

CRM Choice (Any)

Home Valuation Lead Capture

7-Day Delivery

Local SEO Strategy

Real Estate Websites That Rank Locally and Convert Visitors Into Leads

Generic template sites don't rank. Neighborhood-specific sites do.

Paying a hefty monthly fee for a platform that makes every agent's site look the same is not a marketing strategy.

Platform sites look identical | Google knows it

You pay forever but own nothing

Platform performance scores hurt your rankings

From Market Strategy to Live Site: 5 Stages

Discovery & Market Strategy

Design | Agent Brand First

IDX Integration

Neighborhood Pages & Local SEO

Launch & Lead Flow Setup

Built for the Industries Where Credibility Closes Deals

E-Commerce & DTC Brands

Professional Services

Healthcare & MedTech

Retail & Local Businesses

Restaurants & Hospitality

Real Estate

Real estate website design for agents across the US

FactoryJet vs. Real Estate Platforms vs. Generic Web Agencies

Fixed-Price Real Estate Websites: No Ongoing Platform Fees

Agent

Team / Brokerage

Property Management

What real estate professionals say about FactoryJet.

Everything real estate professionals ask about website design

Get a custom real estate website that ranks in your market, in 7 days