An Online Store That Sells — On Any Platform, at Any Scale

Shopify is the best default for most Indian DTC and B2C brands — Razorpay, PayU, and UPI work natively, inventory management is clean, and a standard store goes live in 7 days. WooCommerce is the right call when you're already running WordPress, need deep editorial-commerce integration (brand stories, recipes, guides), or want to avoid Shopify's monthly subscription cost long-term. Custom platforms on Next.js or Laravel make sense when you need proprietary pricing logic, a multi-vendor marketplace, or a quick-commerce system — where off-the-shelf platforms hit their technical ceiling. We make this recommendation during discovery at no charge.

Both, eventually — but own your store first. Marketplaces (Amazon, Flipkart, Meesho) give you traffic but take 15–40% commission, control your customer relationship, and can delist you without notice. Your own store gives you full margin, customer data, repeat purchase capability via WhatsApp and email, and brand equity. The optimal model: use marketplaces for acquisition, bring customers to your own store for retention. FactoryJet builds stores specifically designed for this strategy — with post-purchase WhatsApp flows and loyalty programs that pull marketplace customers back to your direct channel.

Yes — Indian marketplace development is one of our specialisations. We build custom platforms with vendor onboarding flows, GSTIN verification, GST-split invoicing (seller-wise), commission management with automated Razorpay payouts, seller dashboards, product approval workflows, and dispute handling. These are fully custom Next.js builds — Shopify and WooCommerce are not architected for true multi-vendor marketplaces at scale, so we do not force them into that shape.

Yes — subscription e-commerce is one of the highest-ROI models for Indian D2C brands. We implement subscription logic for monthly boxes (beauty, food, wellness), consumable replenishment (coffee, supplements, pet care), and auto-renewal plans. For Shopify we use ReCharge or Appstle Subscriptions. For WooCommerce we use WooCommerce Subscriptions. For custom platforms we build the subscription engine natively. We configure WhatsApp pause/skip/cancel flows designed to reduce churn — because Indian consumers prefer WhatsApp over email for subscription management.

FactoryJet's e-commerce development starts at ₹59,999 for a Shopify or WooCommerce store — custom-designed in Figma, Razorpay and UPI integrated, GST-compliant invoicing, Shiprocket shipping, and a full product catalogue import. Advanced stores with subscription logic, B2B pricing, or product configurators run ₹99,999. Custom platforms, multi-vendor marketplaces, and quick-commerce apps start at ₹1,99,999 and are scoped after a discovery call. All prices are 50–60% lower than comparable Indian digital agencies for the same output quality.

A Shopify store with a custom design and standard features takes 7–14 days. A WooCommerce store with advanced product types takes 3–5 weeks. Stores with subscription logic, B2B pricing, or a product configurator take 5–8 weeks. Custom platforms, multi-vendor marketplaces, and quick-commerce apps take 8–16 weeks depending on scope, catalogue size, and integration complexity.

We are a specialised e-commerce engineering team — not a full-service agency with account management layers, large offices, or generalist developers. The same Figma-first design process, the same platform engineering quality, the same Lighthouse audit before handover — at dramatically lower overhead. We have been building e-commerce for Indian and global clients since 1999. You're paying for the build, not our admin structure.

Razorpay is our default recommendation for most Indian stores — it covers UPI, cards, net banking, EMI, wallets (Paytm, PhonePe, Mobikwik), BNPL (LazyPay, Simpl), and international cards in a single integration. Settlement is T+2 and the dashboard is excellent. PayU is a strong alternative with competitive MDR for high-volume merchants. CCAvenue is better if you need international payment acceptance alongside Indian methods. For stores targeting only UPI, PhonePe for Business is simpler. We integrate any of these and test every payment method end-to-end before launch.

Yes — GST compliance is built into every Indian e-commerce store we deliver. This includes auto-generated GST invoices at order placement, GSTIN capture at checkout for B2B buyers, HSN code mapping per product category, state-wise IGST/CGST/SGST rate configuration, and monthly GSTR-1 export compatibility. We integrate with Tally, Zoho Books, or custom accounting exports on request. For multi-vendor marketplaces, we configure seller-level GSTIN handling and split invoicing.

Shiprocket is our default recommendation for most Indian e-commerce stores — it gives you access to Delhivery, Bluedart, XpressBees, Ekart, Shadowfax, and more under one integration, with automated NDR workflows, returns management, and weight dispute resolution. Delhivery directly via API is better for high-volume brands (10,000+ shipments/month) needing custom SLAs. Dunzo and Shadowfax are right for hyperlocal same-day delivery. We integrate any of these, wire up real-time rate calculation at checkout, and set up tracking updates via WhatsApp and SMS.

Yes — multi-language support is available for all platforms we build on. For Shopify, we use the Translate & Adapt app or Langify for regional language storefronts. For WooCommerce, we implement WPML or TranslatePress. For custom platforms, we build the i18n layer natively. Language-switched URLs follow SEO-safe hreflang patterns. We have translated stores in Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, and Gujarati. Automatic translation is available via DeepL or Google Translate APIs for product descriptions at scale.

Yes — quick commerce is a growing part of our India work. We build quick-commerce platforms with real-time inventory across dark stores, delivery partner management and live tracking, route optimisation, surge pricing, and sub-30-minute delivery workflows. D2C mobile apps (iOS + Android) are built on React Native with Razorpay checkout, WhatsApp order notifications, and personalised recommendations. Quick-commerce MVPs typically take 12–16 weeks. The dark store ops dashboard and rider management interface are included in the same project scope.

Every Indian e-commerce store we build includes technical SEO as standard: Product and BreadcrumbList schema for Google Shopping eligibility, optimised title tags and meta descriptions for product and collection page templates, canonical URLs to prevent duplicate content issues (common on Shopify and WooCommerce by default), compressed images with descriptive alt text, XML sitemap submitted to Google Search Console, and Core Web Vitals optimisation (LCP under 2.5s, CLS below 0.1). Local SEO schema for Indian city targeting is available as an add-on.

India has 65% mobile commerce share and a significant percentage of users on 4G networks with slower data speeds than urban 5G. FactoryJet optimises for this: mobile-first layout designed at 375px before desktop, Lighthouse 90+ on mobile before delivery, images served in WebP via CDN, lazy loading for below-fold product images, one-tap UPI and Razorpay Turbo checkout to eliminate card-entry friction, and WhatsApp-native CTAs for Indian consumers who prefer WhatsApp over email. Every store passes Core Web Vitals green on mobile before launch.

Yes. Common integrations include: Tally ERP 9 and Tally Prime (via API bridge), Zoho Books and Zoho Inventory, QuickBooks, ERPNext, SAP B1, Unicommerce (for multi-channel inventory), Increff (warehouse management), and Delhivery WISMO for logistics tracking. If your system has an API or webhooks, we can connect to it. For Tally, we use either the Tally ODBC connector or a custom sync bridge depending on your network setup.

Every store we build is optimised for Google India search from day one: Product schema markup for Google Shopping eligibility, product and collection page title templates with Indian search intent (e.g. "buy [product] online India"), BreadcrumbList schema for category signals, image alt text with regional context, GST price display for Indian search compliance, Core Web Vitals green on mobile, and sitemap submission to Google Search Console. Content SEO — collection page copy targeting high-volume Indian keywords — is available as a separate add-on.

Yes — platform migrations are common in our India work. We migrate products (including variants, metafields, and images), customers, order history, and reviews. We map your existing URL structure and implement 301 redirects for every changed URL before DNS switch. We have migrated stores from WooCommerce, Magento, OpenCart, Wix, Squarespace, custom PHP, and legacy Indian platforms to Shopify and Next.js. Zero-downtime launch day is standard — DNS switches after the staging store is fully validated.

Yes — if done correctly. Before any migration, we audit your existing URL structure, identify which product and category pages carry rankings worth protecting, and build a complete redirect map before touching DNS. Every changed URL gets a 301 redirect. We submit the new sitemap to Google Search Console on launch day and monitor organic traffic for 30 days post-launch. Most clients see rankings fully recover within 6–8 weeks. Indian e-commerce stores with regional keywords typically recover faster than global markets.

Three things: specialisation (we build e-commerce exclusively — no generic web design projects, no social media management, no SEO retainers), ownership (full codebase delivered to your GitHub on launch day, no lock-in), and honesty (we will tell you when a ₹59,999 Shopify store fits better than a ₹1,99,999 custom build). We have delivered 500+ projects for Indian and global businesses. We know what actually drives Indian e-commerce revenue — and what looks good in an agency proposal but does not move the needle.

Yes — 100%. The full codebase is delivered to your GitHub repository on launch day. You own every file, every integration, and all API credentials. No proprietary builder holding your store hostage. No FactoryJet retainer required to keep your store running. Any developer — ours or someone you hire later — can maintain and extend it. This is non-negotiable for us — we have seen too many Indian businesses trapped in agency-hosted setups with no exit.

Every e-commerce project includes a 14–30 day post-launch support window covering bug fixes, minor adjustments, and launch questions at no extra cost. Beyond that, FactoryJet offers monthly retainer plans from ₹9,999/month: up to 4 hours of development, priority same-day bug response, and a dedicated engineer who knows your codebase. Retainer clients get quarterly performance reviews, pre-built festival campaign assets (Diwali, Holi, Independence Day), and priority scheduling for new feature work.