Sell wholesale to independent retailers on Faire.

Under Faire’s brand terms, an opening order (the first order from a new retailer) costs 15% of the order subtotal plus a $10 new customer fee. Reorders from that retailer cost 15%. Qualified Faire Direct orders, from retailers you bring yourself, carry 0% commission. Faire also charges a payment processing fee. Terms change, so check the current commission in your Faire Brand Portal before you set prices.

Faire is an online wholesale marketplace that connects brands with independent retailers in North America and Europe. Retailers browse brand catalogs and place orders. Faire gives retailers invoices due in 60 days, interest-free, and lets them return first orders to Faire at no cost. The brand ships each order, and Faire pays the brand after taking its commission and fees.

The 15% commission pays for what Faire gives both sides: 60-day interest-free invoices for retailers, free returns of first orders to Faire, and a marketplace where new shops can find you. The extra $10 fee applies only to the first order from each new retailer. To lower your cost, move retailers you already sell to onto Faire Direct, where qualified orders carry 0% commission.

Faire is business-to-business. Buyers are retailers, such as boutiques, gift shops and specialty stores, buying stock to resell, often in case packs with order minimums. Amazon and your own store sell to consumers one unit at a time. On Faire the goal is a retailer who reorders every season, so a steady base of repeat accounts matters more than one big sale.

Yes. Faire is a B2B wholesale marketplace. Brands list wholesale and suggested retail prices, and retailers buy to resell in their own stores. Faire sits between the two: it gives the retailer payment terms and pays the brand, so the brand does not chase unpaid invoices. That is why buyers search for it as a Faire B2B platform.

Brands apply to Faire, and Faire reviews each application. Strong applications have retail-ready packaging, clear wholesale and retail prices, good product photos and a catalog that fits independent shops. We help brands get the catalog, pricing and product data ready before they apply, so the brand portal is complete on day one.

Faire is built for retailers buying stock to resell. Retailers sign up with business details, and Faire uses them to decide who can order at wholesale prices. If you are a shopper, buy from the brand’s own store or from a shop that carries it. For brands this is a plus, because wholesale prices stay with real retailers.

No wholesale platform publishes audited buyer counts that you can compare side by side, so be careful with any ranking you read. Compare platforms on fit instead: which retailers in your category use them, what each one charges, the payment terms and how orders reach your systems. Faire is a common choice for independent shops. Our Faire alternatives page compares the other options.

We connect your store or ERP to Faire through Faire’s integrations or its API. Products, wholesale prices, case packs and stock levels stay in step with Faire. New Faire orders land in your order system or 3PL for picking, and tracking numbers flow back. Before you sign, we show the sync working on your own catalog.

Yes. We link Faire to ERPs such as NetSuite, SAP Business One or Odoo through Faire’s API or a connector. Faire orders come into the ERP as sales orders, stock counts go back to Faire, and payouts can be matched in your accounts. The exact build depends on your ERP and on how you track wholesale stock against direct sales.

We set stock allocation rules and safety buffers across channels. When a large Faire order comes in, the stock shown on your own store and other marketplaces drops right away to reflect the units now reserved. That way two channels never sell the same last units, and you do not have to cancel a retailer’s order.

Yes. Faire’s Brand Portal has settings for order minimums and case pack sizes, so retailers buy in the quantities you choose instead of single units. We set the minimums and pack sizes in Faire and in your own system, so the two always match and your warehouse picks the right quantity.

Brands can buy shipping labels through Faire or ship with their own carrier accounts and 3PL. Faire sets the current shipping options and any reimbursement rules, so check them in your Brand Portal. We pick the option that fits your product sizes and warehouse, and connect tracking so retailers can see where their order is.

Faire gives retailers invoices due in 60 days, interest-free. The retailer pays Faire, not you. Faire pays the brand on its own payout schedule, shown in your Brand Portal. Faire also charges a payment processing fee. Check the current rate and payout options in your Brand Portal, because Faire sets and changes them.

Many brands use keystone pricing: the wholesale price is half the suggested retail price, so a $20 retail item sells to shops at $10. That leaves the retailer room for their margin. Before you copy that, start from your cost per unit, then take off Faire’s 15% commission, its fees and your shipping. If the numbers fail at half of retail, change the price or the pack size.

We help you write a minimum advertised price (MAP) policy and share it with the retailers who carry you. A MAP policy sets the lowest price a retailer can advertise your product at. We also check where your products appear online, so you can follow up with any retailer who breaks the policy before it spreads.

Faire Direct is Faire’s program for retailers you bring yourself. You send a retailer your Faire Direct link, they order through Faire, and qualified Faire Direct orders carry 0% commission under Faire’s brand terms. The retailer still gets Faire’s payment terms. It is the cheapest way to move your existing wholesale accounts onto Faire.

Faire does not publish its ranking formula. What you can control is complete product data, clear photos, short lead times, few cancelled orders, quick replies to retailers and a steady reorder rate. We fix catalog data first, then track those operating numbers every week, so one slow shipping week does not drag your listing down.

Top Shop is a badge Faire gives to some brands. Faire sets the criteria and can change them, so check the current rules in your Brand Portal instead of trusting a number you read online. The same habits help either way: ship on time, answer retailers fast and keep orders from being cancelled.

We set up B2B follow-ups that match how retailers buy: new season catalog alerts, restock reminders timed to how fast your products sell in shops, and Faire Direct invites for retailers who first found you elsewhere. Each message goes to the buyer at the shop, not a general inbox, and stops once they reorder.

Yes. Faire serves retailers in Europe and the UK as well as North America. Fees and terms for brands outside North America can differ, so check your Brand Portal for the rates that apply to you. We set up price lists in local currency, write product details for each market and plan shipping and customs paperwork for cross-border orders.

Yes. We set up and run the technical side of Faire for brands: catalog and pricing setup, Shopify or ERP sync, order routing, Faire Direct onboarding for your existing retailers and reorder follow-ups. Ongoing help is an option you pick, with no monthly minimum. Every build is a fixed price per phase, quoted in writing after scoping.

It depends on your catalog size and your systems. A Shopify store with a clean catalog is mostly setup and data work. An ERP link with custom case packs and pricing rules takes longer, because it needs field mapping and test orders. We give you a written timeline after scoping, and you see a working demo on your own data before you sign.