Scale wholesale to 500k+ boutiques.

Faire is the leading online B2B wholesale marketplace connecting emerging and established brands with more than 500,000 independent retail boutiques across North America and Europe. Retailers browse wholesale catalogs, place opening orders with Net 60 payment terms, and receive free returns on first orders, while Faire guarantees payment to the brand.

Faire is strictly business-to-business (B2B). Buyers are verified brick-and-mortar boutique owners, specialty retailers, and gift shop operators buying in case packs with minimum order quantities (MOQs). Unlike Amazon consumer fees and race-to-the-bottom pricing, Faire enables high-margin repeat wholesale accounts that place steady restocking reorders.

Faire charges a 15% commission on reorders from retailers who discover your brand through the marketplace (25% on the very first opening order). However, for existing retail accounts or buyers invited through your custom Faire Direct link, commission is 0% for life. We architect your sales pipeline to maximize 0% commission Faire Direct conversions.

Faire reviews and curates applications based on product quality, packaging readiness for retail shelves, wholesale pricing structure, and brand aesthetic. We assist brands with catalog packaging, pricing model preparation, and application approvals.

We establish direct API synchronization between your core commerce platform (Shopify Plus, BigCommerce, WooCommerce, or custom ERP) and Faire. Product variants, wholesale pricing, case pack configurations, and available inventory sync in real time. Incoming Faire wholesale orders automatically route to your warehouse for picking and packing.

We configure automated inventory allocation rules and safety buffers. If a large wholesale order arrives on Faire for 100 units, available inventory on your Shopify DTC storefront and Amazon FBA feeds immediately adjusts to reflect reserved inventory, eliminating overselling risks.

Yes. We configure Minimum Order Values (e.g., $150 minimum for opening orders, $100 for reorders) and establish case pack multiples (e.g., sold in multiples of 6 or 12 units) so retail buyers cannot order single consumer units at wholesale rates.

Brands can choose between Ship with Faire (generating discounted prepaid carrier labels through Faire’s negotiated rates) or Ship on Your Own (using your own 3PL and carrier accounts, with actual shipping costs reimbursed by Faire). We configure the lowest-cost shipping profile for your product dimensions.

Faire extends Net 60 financing terms to verified retailers at its own credit risk. You receive payment directly into your bank account on your standard payout schedule (typically 1 to 2 business days after carrier scan), regardless of when the retailer pays Faire.

Wholesale pricing typically requires a 50% discount off MSRP (keystone pricing, e.g., $10 wholesale for a $20 retail product). We help brands calculate unit economics, packaging margins, and case pack tiers to ensure profitability after referral fees and shipping.

We set strict Minimum Advertised Price (MAP) policies on your Faire brand portal and provide compliance agreements for retail buyers. Independent boutiques are prohibited from listing your products on third-party discounters like Amazon or eBay.

Faire’s ranking algorithm prioritizes Top Shop badge status, fast fulfillment lead times (under 3 days), low order cancellation rates, complete catalog attributes, high reorder rates, and active promotion during Faire Markets virtual trade shows. We manage all operational criteria to maintain Top Shop placement.

Top Shop is Faire’s premium seller tier awarded to brands with a 4.8+ rating, 95%+ on-time shipping rate, and fast response times. Top Shop brands receive priority search placement, exclusive promotional badges, and access to Faire Market co-funded discounts.

We implement automated B2B customer communication workflows, seasonal catalog release notifications, personalized restock reminders based on typical sell-through cycles, and exclusive Faire Direct promotional incentives.

Yes. Faire operates across 15+ European countries (UK, France, Germany, etc.). We configure multi-currency price lists (USD, EUR, GBP), localized product descriptions, and automated customs documentation for compliant international cross-border B2B shipping.

A complete Faire integration typically takes 10 to 14 business days, including catalog data mapping, case pack setup, inventory webhook automation, ERP testing, and Top Shop operational readiness.