Case Study · E-Comm
A UK promotional products supplier selling to trade buyers who order the same things repeatedly.
B2B
Trade account storefront
Commerceflo
Platform built on
UK
Market served
Client
GPSUK
Bhavesh: Founder, FactoryJet
Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.
At a glance
INDUSTRY
Promotional Products
SERVICES
B2B Storefront + Quoting
PLATFORM
Commerceflo
BUYERS
Trade Accounts
MARKET
United Kingdom
ORDERING
Quote-to-Order
The Challenge
Promotional products is a reorder business. A customer brands stock once and then comes back for more of the same, often against pricing agreed earlier. Handling that over email means the catalogue lives in one place, the agreed price lives in someone's inbox, and every repeat order is reconstructed from scratch. It is slow for the buyer and it hides demand from the supplier.
Our Approach
We built the storefront around the reorder, not the first order. That means a trade account can find what they bought before, see the price that applies to them, and raise a quote or an order without a conversation. Commerceflo handles account-based pricing and quote-to-order natively, so the trade rules stay in the platform rather than being reimplemented.
What We Built
GPSUK trade customers log in to a catalogue priced for their account. Where an order needs quoting first, the quote carries through to the order rather than being retyped. The catalogue is structured so buyers can find products the way they describe them, which matters in a category with a very wide range and a lot of near-identical items.
Results
Self-serve trade ordering
What ChangedBuyers work from a live catalogue with their own pricing instead of a emailed quote
B2B, account-based
Storefront
Structured for reorder
Catalogue
Quote-to-order
Quoting
UK trade buyers
Market
Commerceflo
Platform
Removed
Manual Re-entry
GPSUK now has a trade storefront their customers can serve themselves from, with pricing and quoting handled in the system rather than in email. We have not published revenue or traffic figures for this build, because we do not have measured ones to publish.
Want results like this?
Bhavesh: Founder, FactoryJet
“If your buyers reorder against agreed pricing, a trade storefront removes the email round trip. Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.”
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White-label
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Belle Maison distributes artificial plants, flowers, flower runners, home decor and LED lighting to trade buyers across India. Orders arrived over WhatsApp and phone, priced by hand against per-account rates. FactoryJet built their B2B quote-to-cash store on Commerceflo, so a logged-in buyer sees their own contracted pricing, builds a basket, and raises a quote that becomes an order without anyone retyping it.
B2B
Quote-to-cash storefront
Frequently asked
Because the buyer is a business reordering branded stock against agreed pricing, not a shopper making a one-off purchase. A retail checkout shows one price to everyone and assumes the order is new, which is the opposite of how this category actually buys.
The retyping. In most suppliers a quote is written in email or a spreadsheet, then re-entered as an order once approved. That step is where errors and delays come from. Quote-to-order keeps it as one record from start to finish.
No, it takes the repetitive work off them. Straightforward reorders go through the portal, which leaves the team on the quotes and relationships that actually need a person.
Structure. If products are only findable by exact code, buyers give up and email instead. We organise the catalogue around how buyers describe what they want, so search and browsing both land on the right item.