Case Study · E-Comm
A multi-channel luxury home brand scaling DTC and wholesale on a single Shopify Plus stack.
$180K
Revenue in 120 days
800+
SKUs live
3.8%
Conversion rate
Client
Belle Maison
Bhavesh — Founder, FactoryJet
Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself — so by minute 10 we already know whether what you need pays for itself, and how fast.
At a glance
INDUSTRY
DTC Luxury
SERVICES
Shopify Plus + Klaviyo
TIMELINE
120 Days
SCALE
800+ SKUs
CHANNELS
B2B + DTC
TECH
Shopify Plus, Klaviyo, Redis
The Challenge
Belle Maison faced a classic scaling bottleneck. Managing inventory for 800+ SKUs across both wholesale (B2B) and retail (DTC) channels manually was causing stock discrepancies. Their existing digital presence was fragmented, with slow load times and no automated marketing, resulting in a high cart abandonment rate and low repeat purchase frequency. The brand needed a single source of truth for inventory, a faster storefront that could carry hundreds of high-resolution product images without breaking Core Web Vitals, and an automation layer that could nurture both retail shoppers and wholesale buyers without the founder having to write every email by hand.
Our Approach
We started with a discovery sprint to map every SKU, every wholesale contract, and every existing data feed. The plan that came out of that sprint had three pillars: consolidate the catalog onto Shopify Plus, layer Klaviyo on top for lifecycle automation, and replace the high-cost product-photography workflow with an AI-assisted pipeline. We sequenced the build so the storefront could go live in stages — DTC first, then the wholesale portal — so revenue kept moving while the back-of-house systems consolidated. Every decision was anchored to Core Web Vitals targets so the visual upgrade did not cost page speed.
What We Built
FactoryJet engineered a unified Shopify Plus architecture that synced inventory in real time across the DTC storefront and the new B2B portal. We implemented an AI-driven product photography workflow to enhance visuals without costly studio shoots. Klaviyo was wired into the platform for automated abandoned-cart recovery, post-purchase nurture, and personalized B2B re-order sequences. The frontend was optimized for Core Web Vitals — image lazy-loading, deferred third-party scripts, and a Redis-backed caching layer — ensuring sub-second load times even with high-res imagery.
Results
$180K USD
Revenue in 120 Days≈ ₹1.5 Cr equivalent — DTC + wholesale combined
$180K USD
Revenue (120 Days)
3.8%
Conversion Rate
800+
SKUs Managed
0
Stock-out Errors
<1.5s
Page Load (LCP)
+34%
Repeat-purchase Lift
Within 120 days of launch Belle Maison crossed $180K USD in revenue (equivalent to roughly ₹1.5 Cr at the time). Conversion rate stabilized at 3.8% — well above the DTC luxury benchmark of ~2%. The B2B portal eliminated stock-out errors entirely, and Klaviyo flows now generate a meaningful share of repeat-purchase revenue without manual list pulls. The founder went from running spreadsheets to running a growth roadmap.
They transformed our digital presence. We went from manual spreadsheets to a fully automated revenue engine.
Ricky B.
Founder, Belle Maison
Want results like this?
Bhavesh — Founder, FactoryJet
“If you run a 200+ SKU DTC or wholesale catalog, we can ship a Shopify Plus stack like this in 6–12 weeks. Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself — so by minute 10 we already know whether what you need pays for itself, and how fast.”
Related Cases
Corporate
Modern Stack Migration Drove $360K in Influenced Pipeline (14-Day Build)
Impulse Branding was bidding on major architectural contracts off a legacy hand-coded HTML site they could not update themselves. FactoryJet migrated them to WordPress + Breakdance in 14 days, layered GEO/AIO SEO, and influenced $360K USD in pipeline within 6 months.
$360K
Pipeline influenced (6 mo)
Corporate
Generating 500+ Organic Leads via High-Performance Design
As a creative agency, Fliying Pixel needed a website that walked the talk — visually impressive and rigorously optimized for conversion. FactoryJet built a WIX Studio site layered with custom SEO/AIO strategy, generating 500+ qualified leads from organic traffic without paid ads.
500+
Organic leads
Frequently asked
Belle Maison needed multi-channel inventory sync, B2B price-list automation, and Launchpad-style scheduled drops. Standard Shopify caps wholesale workflows behind extra apps; Plus handles them natively and removes a layer of integration risk for a high-SKU catalog.
We feed reference product shots through an AI enhancement pipeline that standardizes background, lighting, and color profile across the entire catalog. Studio-style photography for 800 SKUs would have taken months and cost a six-figure budget — the AI pipeline turned that into days.
Klaviyo segments wholesale buyers separately from DTC shoppers, sends re-order reminders based on past purchase cadence, and routes high-value accounts to the founder for personal follow-up. The DTC side runs welcome series, browse abandonment, and post-purchase nurture in parallel.
Day 1–14: discovery + Shopify Plus setup. Day 14–45: DTC storefront launch with first 200 SKUs. Day 45–90: full catalog migration + Klaviyo flows live. Day 90–120: B2B portal launch + AI photography backfill. Revenue ramped from week three onward.
The playbook — Shopify Plus + Klaviyo + AI photography + Core Web Vitals — is locale-agnostic. US brands often see the conversion-rate lift faster because the average US shopper has higher household disposable income; the constraint is usually catalog photography readiness and email list hygiene.