Case Study · E-Comm
Storefront built
A Commerceflo by FactoryJet storefront for retail shoppers and trade buyers.
DTC + B2B
Retail and trade buyers
Commerceflo
Platform built on
Mumbai
Wholesale distributor
Client
Belle Maison
Bhavesh: Founder, FactoryJet
Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.
At a glance
INDUSTRY
DTC + B2B Commerce
SERVICES
B2B Storefront + Quote-to-Cash
PLATFORM
Commerceflo
CATALOG
Plants, Decor, LED Lighting
BUYERS
Retail + Trade
MARKET
India
The Challenge
Belle Maison serves retail shoppers and trade buyers with different buying needs. A retail customer needs clear product information and a straightforward path to purchase. Trade accounts need their agreed pricing, repeat ordering, and a quote process. The storefront needs to support both journeys without making either buyer work through an unsuitable checkout.
Our Approach
We started from how the business actually sells rather than from a storefront template. That meant mapping the account tiers, the products that repeat, and the path a quote takes before it becomes an order. Commerceflo was the right base because quote-to-cash and account-based pricing are native to it rather than bolted on, which keeps trade logic out of custom code. We structured the catalog so trade buyers can find items the way they ask for them, and set pricing to resolve per account at login.
What We Built
The storefront shows a logged-in buyer their own contracted pricing, not a public list price. Buyers build a basket, raise a quote, and that quote carries through to an order without being retyped. Repeat ordering is account-based, so a returning buyer works from what they actually bought before. The catalog is structured around the categories trade buyers search, including artificial plants, flowers, flower runners, home decor and LED lighting.
Results
Quote-to-cash, self-serve
What ChangedTrade buyers price and order themselves instead of messaging for a quote
Logged-in trade pricing
Buyer Experience
Quote-to-order workflow
Quoting
Structured for trade search
Catalog
Account-based
Ordering
Commerceflo
Platform
Removed
Manual Re-entry
The build serves retail shoppers and trade accounts on Commerceflo. Its trade workflow connects account pricing, quotes, and orders. This case describes the implementation; it does not attribute a revenue or conversion uplift to the project.
Want results like this?
Bhavesh: Founder, FactoryJet
“Selling to retail shoppers and trade accounts? We can scope both buying journeys on one commerce system. Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.”
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Frequently asked
It is the whole path from a buyer asking what something costs to you getting paid. In wholesale that path usually breaks in the middle, because the quote lives in a message or a spreadsheet and someone has to retype it as an order. Quote-to-cash keeps it as one continuous record.
A normal store shows one price to everyone and expects instant checkout. Trade buying does not work that way: pricing is per account, quantities are large, and an order often needs a quote and an approval first. Forcing that onto a retail storefront usually means bolting on apps that each hold a piece of the truth.
Account-based pricing and quote-to-order are native to Commerceflo, FactoryJet’s own platform, rather than added by apps. For a distributor whose pricing differs per buyer, keeping that logic in the platform rather than in custom code is what makes it maintainable.
Yes. The catalog is structured around trade categories rather than one-off product pages, so adding or retiring lines does not mean rebuilding navigation. That matters for seasonal ranges, which is common in decor and lighting.
Yes, and that matters more than it sounds. Trade buyers who prefer to message still can. The portal removes the requirement that every order goes through a person, rather than removing the option.