Case Study · E-Comm
A distributor network that needed its partners to sell onward, not just order.
White-label
Partner mini-sites
Commerceflo
Platform built on
3 brands
Sow Easy, Buddyburst, Seedsticks
Client
Sow Easy
Bhavesh: Founder, FactoryJet
Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.
At a glance
INDUSTRY
B2B Distribution
SERVICES
Distributor Portal + White-Label
PLATFORM
Commerceflo
PRICING
Trade Tiers on Login
ORDERING
Samples + Trade Orders
GROUP
Buddyburst, Seedsticks
The Challenge
Selling through distributors creates a problem a normal storefront does not solve. The distributor is a buyer, so they need trade pricing and bulk ordering. But they are also a seller, so they need something to sell with, and most of them do not have their own ecommerce. Left alone, that gap gets filled by PDFs, spreadsheets and phone calls, and the brand loses any view of what happens past the distributor.
Our Approach
We treated the distributor as two users in one account. As a buyer they get contracted pricing, sample ordering and repeat ordering. As a seller they get a white-label mini-site they can point their own customers at, running off the same catalogue so nothing has to be re-keyed or kept in sync by hand. Commerceflo carries the account-based pricing and quote logic natively, which keeps trade rules in the platform instead of in custom code. We then applied the same pattern to Buddyburst and Seedsticks in the same group.
What We Built
Trade partners log in and see their own pricing tier rather than a public price. They can order samples before committing to volume, which matters in a category where buyers want to handle the product first. Distributors who want to sell onward get a white-label storefront for their end customers, drawing on the same catalogue. Alongside the build we designed the UI/UX and started AI SEO so the brand is findable in AI answers as well as in search.
Results
Partners get their own storefront
What Makes This DifferentA distributor can launch a branded mini-site for their end customers off the same catalogue
Live
Distributor Portal
Supported
White-Label Mini-Sites
Per account, on login
Trade Pricing
Built in
Sample Ordering
AI SEO in progress
Search
Buddyburst, Seedsticks
Sibling Builds
Sow Easy now has a distributor channel that can transact and resell without the brand hand-holding every order, and the same pattern is running for Buddyburst and Seedsticks. The public site is still in development, so we are not publishing traffic or revenue figures for it. We would rather describe the build accurately than attach a number to it before there is one worth quoting.
Want results like this?
Bhavesh: Founder, FactoryJet
“If you sell through distributors and want them selling onward under their own brand, this is the pattern. Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.”
Related Cases
E-Comm
Taking a Wholesale Plant and Lighting Catalog From WhatsApp Orders to Quote-to-Cash
Belle Maison distributes artificial plants, flowers, flower runners, home decor and LED lighting to trade buyers across India. Orders arrived over WhatsApp and phone, priced by hand against per-account rates. FactoryJet built their B2B quote-to-cash store on Commerceflo, so a logged-in buyer sees their own contracted pricing, builds a basket, and raises a quote that becomes an order without anyone retyping it.
B2B
Quote-to-cash storefront
E-Comm
Putting a UK Promotional Products Catalogue in Front of Trade Buyers
GPSUK supplies promotional products to business customers in the UK, a category where buyers reorder branded stock and often need a quote before an order. FactoryJet built their B2B storefront on Commerceflo so trade accounts can browse the catalogue, get their own pricing, and move from quote to order without it being rebuilt by hand each time.
B2B
Trade account storefront
Frequently asked
It is a small storefront your distributor runs under their own branding, selling your catalogue to their customers. They do not have to build or maintain ecommerce themselves, and you are not stuck rebuilding a separate site for every partner.
In trade categories buyers usually want to handle the product before ordering volume. If sampling happens over email it sits outside the system, so nobody can see which samples led to which orders. Building it into the portal keeps that history attached to the account.
Different partners have agreed different rates with you. Rather than showing one public price and correcting it later in a quote, the storefront resolves the right price for that account the moment they log in. What they see is what they pay.
Yes, and Sow Easy is the example. The same distributor and white-label pattern runs across Buddyburst and Seedsticks in the same group, so partners get a consistent way to buy and resell across all three.
No. That is the point of white-labelling it. The catalogue, pricing and ordering all come from the parent system, so the distributor is running a storefront rather than building one.