AI That Plans, Writes and Sends Your Black Friday Campaign, While You Run Your Business

An AI marketing agent is custom software that plans, creates, schedules, and optimizes your marketing campaigns autonomously. Unlike SaaS tools that require manual input, a FactoryJet AI marketing agent reads your product catalog, monitors competitor activity, generates campaign briefs, writes copy in your brand voice, and sends campaigns via email, SMS, or social: all without daily human intervention.

Mailchimp, Klaviyo, and HubSpot are delivery platforms, you still write the strategy, create the content, and set the schedule manually. An AI marketing agent generates the strategy, writes the content, and learns which messages convert best over time. It acts like a junior marketing manager working around the clock across every channel at once. It sits on top of the platform you already pay for rather than replacing it.

The agent supports email (lifecycle flows and one-off campaigns), SMS, Instagram and Facebook organic posts, Google Ads and Meta Ads (auto-bidding signals), and your CRM. Email and SMS are the most common starting pair for US businesses because you own the list. WhatsApp is available too, and it matters if a meaningful share of your customers are outside the US, but it is rarely the first channel we build.

Yes. The agent generates campaign copy in English and Spanish, written natively in each language rather than machine-translated from the English version. That matters in markets like Texas, Florida, Arizona, and Southern California, where a Spanish-language segment often responds better to copy that was written for it. If you need a third language, we scope it during discovery.

The agent is pre-loaded with the US retail calendar (Black Friday, Cyber Monday, the December holidays, Presidents Day, Memorial Day, Fourth of July, back to school, and your own launch dates). It auto-triggers campaign briefs weeks before each relevant window, generates themed copy, segments your audience by past purchase behavior, and runs A/B variants so the highest-converting message is already identified before the peak day.

Yes. The agent integrates with the Google Ads and Meta Ads APIs to monitor cost-per-click, conversion rate, and ROAS in real time. It surfaces budget reallocation suggestions (for example, shifting daily spend out of an ad set that is underperforming into the top performer during Cyber Week) and can execute approved changes autonomously. You set the guardrails, daily budget caps and max CPA, and the AI works inside them.

Deliverability is part of the build, not an afterthought. We set up SPF, DKIM, and DMARC on your sending domain, warm up new sending IPs gradually, and let the agent suppress cold and bounced addresses automatically. It throttles send volume, keeps a clean unsubscribe path in every message, and watches complaint rates. If engagement on a segment drops, the agent reduces frequency to that segment rather than pushing harder.

Yes. The agent pulls from your product catalog, blog content, and campaign calendar to generate Instagram caption drafts, Facebook post copy, and short-form video scripts for Reels and YouTube Shorts. It schedules posts at optimal engagement windows based on your audience analytics and flags top-performing formats for repurposing. Final human review is built into the approval workflow before any post goes live.

Yes. We build native integrations with Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Braze, and Salesforce Marketing Cloud, plus SMS providers like Twilio, Attentive, and Postscript. The AI acts as a layer on top of the stack you already run, not a replacement for it, so your existing flows, templates, and reporting keep working while the agent takes over the drafting and scheduling.

Yes, segmentation is a core strength. The agent connects to your CRM or e-commerce platform (Shopify, WooCommerce, BigCommerce, Commerceflo) and auto-segments contacts by state or metro, time zone, language preference, RFM score (recency, frequency, monetary), product category interest, and lifecycle stage. Campaign briefs are then generated per segment rather than one message for the whole list.

We build to the rules rather than around them. Every marketing email carries a working one-click unsubscribe, an honest subject line, and your real postal address, which is what CAN-SPAM requires. SMS sends only to contacts with prior express written consent on file, with STOP handling and quiet-hours logic, per TCPA. Consumer data requests under CCPA and CPRA (delete, opt out of sharing) propagate to the agent's own segments. This is how we build; it is not legal advice, and your counsel should review your specific program.

Most email opens and nearly all social engagement in the US happen on a phone, so every AI-generated asset is built for a small screen first. Social creative comes out in vertical format (9:16 for Stories and Reels, 4:5 for feed). Subject lines are kept short enough to survive mobile preview truncation, preview text is written as a second hook rather than filler, and SMS copy stays inside a single segment so you are not paying for three messages.

A standard AI marketing agent covering email, SMS, and social scheduling takes 4 to 6 weeks from kickoff to first live campaign. Weeks 1 and 2 are strategy and integration setup. Weeks 3 and 4 are campaign template build and brand voice calibration. Weeks 5 and 6 are pilot campaigns to a live audience segment, then tuning before full rollout.

We need access to your email platform (Klaviyo, Mailchimp, HubSpot, or whatever you run), your SMS provider if you already have one, your CRM or customer list (a CSV export is fine to start), your product catalog or service list, brand guidelines (logo, colors, tone-of-voice doc if you have one), and a 30-minute onboarding call. We handle the technical integration from there.

You choose your approval model. Most clients start with a review-and-approve workflow where the AI generates the full campaign brief and copy 72 hours before send and you approve with one click. Once you trust the output quality, typically after two or three months, you can switch to autonomous send with post-send reporting only. We recommend keeping review mode on for peak-season campaigns regardless.

Every campaign feeds back into the AI's learning loop. Open rates, click-through rates, SMS reply rates, conversion events, and unsubscribes are all ingested. The AI updates its model of what subject lines, CTAs, send times, and copy styles work best for your audience. Most clients see measurable improvement within 60 to 90 days of go-live, which is roughly the point where the agent has enough of your own campaign history to work from.

Pricing is fixed price after a scoping call, quoted up front before any code is written. The Content AI Starter covers AI-generated social and email content with a monthly campaign calendar. The Full Marketing AI Platform adds lifecycle email, SMS campaigns, ad optimization signals, and CRM segmentation. Enterprise adds multi-brand, bilingual copy, and fully autonomous campaign execution. All are one-time build fees, not retainers.

The build fee covers the custom AI agent. After delivery you pay the underlying services directly: your email and SMS providers charge for sends, LLM API usage is billed on volume, and any third-party integration licenses are billed by their vendors. We size all of those during the scoping call so there are no surprises. FactoryJet offers an optional monthly support retainer for ongoing tuning, new campaign templates, and model updates.

Yes. All our AI marketing agents are built modularly. Start with the Content AI Starter focused on social and email, then add the SMS module, then the ad optimization layer, and finally full autonomous campaign execution. Incremental upgrades are priced at the delta, not a full rebuild. Most clients expand within six months once they see returns from the initial scope.

Yes. For clients who want validation before committing to the full build, we offer a 4-week pilot: one live email campaign and one SMS campaign, fully AI-generated and sent to a real audience segment. The pilot is a fixed fee, credited against the full project cost if you proceed. Most clients find one successful live campaign more convincing than any proposal document.