Shopify Plus development that lives below the theme.

A Shopify Plus agency builds stores on Shopify enterprise tier. The work focuses on capabilities standard plans do not expose. These include checkout extensibility, Shopify Functions, and B2B catalogs. They also cover expansion stores and organization admin settings. Storefront design matters, but brands hire Plus specialists for backend logic.

Shopify Plus is the enterprise plan. It supports 9 expansion stores and unlimited staff accounts. It allows up to 25 custom React-based storefronts and up to 200 locations. It also includes 100 themes, unlimited staging environments, Launchpad, and the Checkout Branding API. Growing brands upgrade when standard plan limits restrict operations.

Most brands do not need Plus for traffic volume alone. They need it for specific enterprise features. Common drivers include regional expansion stores and native B2B accounts. Others need custom checkout logic or higher API limits. If you cannot name the specific feature you need, you may not be ready. We advise you honestly on our first discovery call.

Standard storefront tools are largely similar. The real difference is the enterprise layer. Plus provides expansion stores under one organization admin and the Checkout Branding API. It includes custom Shopify Functions, B2B company models, Launchpad scheduling, and headless allowances. You are buying control over checkout and back-office logic.

A focused Plus build usually runs 4 to 8 weeks. A full replatform takes 8 to 14 weeks. This includes B2B catalogs, ERP integrations, and international markets. Timeline variables include catalog data quality, third-party system connections, and custom Shopify Functions requirements. We scope all technical requirements before providing a fixed quote.

Yes. We migrate stores from Adobe Commerce, Salesforce Commerce Cloud, BigCommerce, WooCommerce, and custom backends. Products, customers, order history, and SEO URLs transfer with comprehensive 301 redirect mapping. We focus on B2B contract pricing and account hierarchies. We reconcile every customer record before go-live.

A general developer works with Liquid themes, app installs, and standard admin settings. A Plus build requires custom Rust or JavaScript Functions compiled to WebAssembly. It demands custom checkout UI extensions and high-volume GraphQL calls. It also requires B2B data modeling and multi-store architecture. This requires specialized enterprise engineering.

We focus on engineering capability rather than marketing badges. Bring us your complex Plus requirements. We build custom checkout rules, B2B company structures, expansion stores, and ERP sync. Judge us on the precision of our technical architecture. Does your procurement team require a formal directory badge? We clarify fit immediately on our discovery call.

Shopify Plus includes 9 expansion stores as standard. Brands use them for international regions, distinct sub-brands, or dedicated B2B portals. We help you evaluate whether a new market requires a separate store. Shopify Markets often achieves this on a single storefront. It requires far less operational maintenance.

Checkout extensibility is the upgrade-safe framework for customizing checkout. It uses checkout UI extensions, web pixels, and the Checkout Branding API. These replace legacy checkout.liquid files. Shopify deprecated checkout.liquid in February 2023. Every new Plus build must use checkout extensibility from day one.

Shopify retired additional scripts and checkout.liquid. Thank you and Order status pages were moved to new extensibility APIs. Stores that were auto-upgraded often lost tracking pixels and post-purchase scripts. We audit and rebuild conversion tracking and post-purchase surveys. We build order status widgets with modern UI extensions.

Yes. Shopify Markets controls pricing, currency, and language. You customize catalog availability by country or customer group. A single store with tailored markets works best for most merchants. It avoids the overhead of managing separate stores. It avoids catalog duplication and unifies inventory management.

Shopify Audiences generates custom high-intent buyer audiences using machine learning across the Shopify network. It exports target segments directly to Meta, Google, and Pinterest ad accounts. It requires Shopify Plus, Shopify Payments, and a US or Canadian store location. It significantly improves top-of-funnel ad efficiency.

Launchpad automates flash sales, product drops, and theme updates. Events trigger automatically at scheduled times without manual intervention. We combine Launchpad with Shopify Flow workflows. This coordinates price adjustments, inventory publishing, and customer tagging reliably on launch day.

Shopify models a company as the primary B2B purchasing entity. Companies contain specific locations, buyer contacts, and role permissions. Each location supports its own shipping addresses and payment terms. You assign custom catalogs with negotiated pricing.

You assign customized catalogs to company locations. Catalogs dictate available products and wholesale pricing for authenticated buyers. Volume pricing tiers apply directly in the cart. You also configure minimum order quantities and case pack rules.

Yes. Running B2B and DTC on a unified storefront is often best practice. You manage a single catalog, unified inventory pool, and centralized orders. B2B buyers log in to access wholesale pricing. A separate expansion store is rarely required. Use one only when brand positioning or catalogs differ completely.

Yes. Payment terms like Net 30 or Net 60 are assigned per company location. Wholesale buyers check out on account with mandatory purchase order numbers. Credit limits often live in your ERP. We sync them via API to place over-limit orders on hold automatically.

Shopify Functions execute custom backend commerce logic within Shopify infrastructure. They compile to WebAssembly using Rust or JavaScript. They run server-side during checkout. They execute in under 5 milliseconds. There is zero latency penalty or script overhead.

Legacy Script Editor code is rewritten into modern Shopify Functions. We migrate custom discounts and payment gating into discrete Functions. We also convert custom delivery rules into WebAssembly. This ensures pricing calculations and checkout validation remain 100% accurate.

No. Most enterprise brands achieve better ROI with a modern Online Store 2.0 Liquid theme. Headless architecture fits specific needs. It works well when unifying web apps, mobile apps, and digital kiosks. Plus permits up to 25 headless storefronts. However, modern Liquid themes deliver fast performance at lower maintenance cost.

Yes. We integrate enterprise ERPs including NetSuite, SAP, Microsoft Dynamics 365, and Acumatica. We connect through Admin GraphQL APIs and iPaaS middleware like Celigo. We synchronize multi-location inventory, wholesale catalogs, customer companies, order fulfillment, and financial records.

Yes, 100%. We commit all Liquid code and Functions to your GitHub repository. Custom apps live in your repositories as well. You retain administrative control of your Shopify organization. You own all API credentials and cloud environments with zero vendor lock-in.

We provide dedicated monthly engineering retainers post-launch. Retainers cover continuous checkout optimization, new Shopify Functions, ERP integration monitoring, and international expansion. If your team manages operations in-house, we provide comprehensive technical documentation and sprint-based support.

Yes. A Shopify Plus build can be a fixed-scope project that ends when it ships. Many brands prefer that option. Retainers make sense when a store evolves continuously with new markets and custom Functions. They should never be a mandatory condition for working together. We always quote stand-alone fixed-scope builds with transparent milestones.

Three enterprise capabilities define true Plus development. First is checkout customization using Shopify Functions and checkout extensibility. Second is native B2B company accounts, tiered price lists, and net terms. Third is expansion store architecture paired with automated Shopify Flow operations. We provide verified case studies across all three areas.

Stay on standard Plus Liquid themes unless you have specific headless requirements. Headless provides custom frontend freedom but introduces infrastructure maintenance. Valid triggers include multi-brand design systems, web-to-native app unification, or complex digital product configurators. Liquid themes deliver outstanding speed and lower total cost of ownership.