Case Study · Corporate
A specialized MEP and BIM consultancy moving from word-of-mouth to international lead generation.
5,000+
Monthly global visitors
30+
International leads (4 mo)
$108K
Revenue in 4 months
Client
Formative Concepts
Bhavesh — Founder, FactoryJet
Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself — so by minute 10 we already know whether what you need pays for itself, and how fast.
At a glance
INDUSTRY
MEP & BIM Consulting
SERVICES
Gatsby + Contentful + Consultative SEO
TIMELINE
4 Months
SCALE
20+ Pages
AUDIENCE
International B2B
TECH
Gatsby, React, Contentful, Netlify
The Challenge
Formative Concepts, a specialized MEP and BIM consultancy, had zero digital footprint. They relied entirely on word-of-mouth, limiting their ability to attract international clients. Decision-makers shopping for BIM consultancy run technical search queries — they want to see evidence of capability before they reach out — and Formative Concepts simply was not showing up. The brand needed a digital presence that demonstrated technical depth and established trust on first visit, not after a 30-minute discovery call.
Our Approach
We treated the site as a credibility engine, not a brochure. The content strategy was built around "consultative SEO" — answering the specific technical queries that BIM decision-makers actually type, rather than chasing high-volume generic keywords. Every page was structured so an AI answer engine could lift a clean, citable paragraph. We picked Gatsby + Contentful so the team could iterate content quickly while keeping the static-site performance profile that international visitors on slower connections need.
What We Built
We launched a comprehensive 20+ page digital ecosystem covering services, sector expertise, case studies, and technical resources. The content strategy was engineered for consultative SEO, targeting specific technical queries used by decision-makers (e.g., "MEP coordination for healthcare projects", "Revit family standards"). By optimizing for AIO, the brand began appearing in AI-generated answers for niche BIM queries. Contentful gave the in-house team a friendly editor for ongoing content updates.
Results
5,000+
Monthly International Visitors (4 Months In)From zero — pure organic, no paid spend
$108K USD
Revenue (4 Mo)
5,000+
Monthly Visitors
30+
International Leads
20+
Pages Live
$0
Paid Spend
Growing
AI Citation Appearances
In the first four months the site went from zero traffic to 5,000+ monthly international visitors and produced 30+ qualified international leads — generating roughly $108K USD in revenue (equivalent to about ₹90 Lakh). The "international" framing was no accident: decision-makers in the US, UK, and Middle East were the highest-value prospects, and the consultative SEO strategy was tuned for exactly those queries.
Want results like this?
Bhavesh — Founder, FactoryJet
“B2B consultancy with zero web presence? We build the credibility engine that wins international leads. Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself — so by minute 10 we already know whether what you need pays for itself, and how fast.”
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Frequently asked
Standard SEO chases the highest-volume keyword. Consultative SEO targets the specific technical queries decision-makers type when they have a real problem to solve. The volume is lower; the conversion rate is dramatically higher.
Gatsby ships static HTML, which loads fast on slow international connections and ranks well on Core Web Vitals. Contentful sits behind it as the editor-friendly CMS so the in-house team can still publish without touching code.
Every section is structured so an AI engine can lift a clean, citable paragraph: clear named entities, structured data, FAQ schema, and explicit answers to common technical questions. We measure citation appearances and tune from there.
Niche technical queries have much lower competition than generic terms. By being one of the few sites that answers the specific question a BIM coordinator is searching, the page ranks fast — often inside 6–8 weeks for long-tail technical queries.
Yes — and the cost ratio is even more favorable in the US, where consultative SEO can carry deal sizes of $50K–$500K. The technical query landscape is the same; we just translate the local examples and certifications.