Case Study · Corporate
An architectural, MEP drafting and BIM firm that needed a website overseas buyers could find and trust.
20+
Pages at launch
WordPress
Platform built on
Worldwide
Buyers the site is written for
Bhavesh: Founder, FactoryJet
Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.
In short
Formative Concepts provides architectural drafting, MEP design and BIM services to architects, contractors and developers in other countries. FactoryJet built its website on WordPress with a page for each service and each country it sells into, written for the technical searches those buyers make.
Last updated
At a glance
INDUSTRY
MEP & BIM Consulting
SERVICES
Website + Consultative SEO
PLATFORM
WordPress + Breakdance
SCALE
20+ Pages
AUDIENCE
International B2B
SITE
formativeconcepts.com
The Challenge
Formative Concepts had almost no digital footprint. Work came through word of mouth, which limits a drafting and BIM firm to the people who already know it. Its best buyers are architects, contractors and developers in other countries, and they search for a specific task, such as MEP coordination, clash detection or as-built drawings, rather than for a firm’s name. They also want to see evidence of capability before they make contact. A thin site, or no site, drops the firm from that shortlist before anyone calls.
Our Approach
We treated the site as the firm’s first meeting with an overseas buyer. The content follows "consultative SEO": answer the specific technical question a decision-maker types, rather than chase broad, high-volume terms. That meant one page per service, so each discipline is explained on its own, and one page per country the firm sells into, so a buyer in that market lands on a page written for them. Every page is written so a search engine or AI assistant can lift a clear, direct answer from it. WordPress with the Breakdance builder lets the firm’s own team keep pages and projects current without a developer.
What We Built
The site covers every service the firm offers, each on its own page: architectural drafting, MEP drafting and design, mechanical (HVAC), electrical, plumbing and fire protection drafting, MEP coordination and clash detection, BIM modeling, 4D and 5D BIM, as-built drawings and models, shop drawings, permit drawings, and 3D modeling and rendering. Alongside those sit country pages for the markets it serves, including the USA, Canada, Australia, New Zealand, Singapore, Saudi Arabia and Kuwait, plus a projects page, an about page and insight articles. Each page leads to a call request.
Results
A site for overseas buyers
What ChangedEach service and each target country has its own page, written for the searches those buyers make
Live
Website
Per discipline
Service Pages
Per market
Country Pages
Shown on site
Projects
Articles published
Insights
WordPress
Platform
Formative Concepts has a live website that explains each of its services and speaks to buyers in each market it serves. FactoryJet built the site and manages it. This case describes the delivered work; traffic and lead figures will be added once they are measured on the current site.
Want results like this?
Bhavesh: Founder, FactoryJet
“Selling a technical service to buyers abroad? We build the pages they search for and the proof they check. Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.”
Services on this project
Frequently asked
Standard SEO chases the highest-volume keyword. Consultative SEO targets the specific technical question a decision-maker types when they have a real problem, such as "MEP coordination for a hospital project". Fewer people search those terms, but the people who do are much closer to hiring someone.
Because buyers search for the task, not the firm. An architect who needs clash detection searches for clash detection. If that service is one line on a general page, the firm will not show up. A page per service explains the scope, the files delivered and the software used, which is what that buyer wants to know.
A contractor in Australia and a developer in Saudi Arabia work to different standards and ask different questions. A page for each market lets the firm speak to that buyer directly, and gives search engines a clear page to show to people in that country.
WordPress with the Breakdance builder lets the firm’s own team add projects and update pages without a developer. For a services firm that adds work samples often, that matters more than the small speed gain of a fully custom build.
There is no special trick. AI assistants quote pages that answer a question clearly in real text, name the service and the facts plainly, and are easy to crawl. Every page on this site opens with a direct explanation of the service before going into detail.
The exact services, the software and file formats it works in, the standards it can meet, and real projects. Overseas buyers cannot visit the office, so the website has to answer the questions they would ask in a first meeting.
Yes. The site runs on WordPress, so the team can edit pages, add projects and publish articles from the admin screen. FactoryJet manages the site and handles the technical side.
Not at the moment. It describes the website FactoryJet built and manages. Measured traffic and lead figures will be added when they are available for the current site.