"Salesforce Agentforce pricing read on 18 October 2026: Flex Credits, per-action costs, add-ons, Max Edition and the $5 user license, with Salesforce's own worked examples, how to estimate your bill, Einstein vs Agentforce, and when a custom agent or a custom connection is the better fit for a mid-sized company."
Key Takeaways
- 1Agentforce Flex Credits list at $500 per 100,000. A standard action uses 20 credits ($0.10) and a voice action 30 ($0.15). Salesforce pricing page, 18 October 2026.
- 2Per-user options: Agentforce add-ons at $125 per user per month (Sales, Service, Field Service), $150 for Industries, Max Edition from $550, and a $5 Agentforce user license that needs Flex Credits.
- 3The Conversations model showed "Contact us" on 18 October 2026. On 11 October 2026 the same page listed $2 per conversation. Vendor prices move; check on the day.
- 4Salesforce's own examples: an order-status agent at $120 a month for 20 requests a day, and case management for 100 users at $1,800 a month. They exclude Data 360 credits.
- 5Agentforce fits jobs that live inside Salesforce. A custom agent fits jobs that live mostly in your ERP, inbox, EDI or other systems.
- 6The middle route is common: keep Agentforce and have one API or MCP server built so it can act in the system it cannot reach.
- 7No figure on this page is a FactoryJet price. FactoryJet quotes a fixed price in writing after a short scoping call.
The short answer
Salesforce Agentforce costs $0.10 per standard action at list price ($500 per 100,000 Flex Credits, 20 credits an action), or $125 per user per month for unmetered employee use through an add-on (Salesforce, 18 October 2026). It is the right choice when the job lives inside Salesforce. A custom AI agent, or a custom connection Agentforce can call, fits when the job depends on systems outside it.
We do Salesforce and Agentforce work and build custom agents, so weigh this page with that in mind. Every Salesforce figure was read on the Agentforce pricing page on 18 October 2026. Salesforce says the page is for information only and subject to change, so check it before you budget. No figure here is a FactoryJet price.
Around 710 people a month search Google in the US for "agentforce pricing" or "salesforce agentforce pricing" (DataForSEO, 17 October 2026). Most are Salesforce customers who have been offered Agentforce and want to know what it will cost and whether a custom agent would serve them better. This guide sets out the published prices, Salesforce's own worked examples, a way to estimate your bill, and the signals that point to Agentforce, a custom build, or both.
Agentforce pricing at a glance (read 18 October 2026)
| Option | List price | What it covers |
|---|---|---|
| Salesforce Foundations | $0 | Get started with Agentforce, including Agentforce Builder and Prompt Builder |
| Flex Credits | $500 per 100,000 credits | Any Agentforce use: 20 credits per action ($0.10), 30 per voice action ($0.15) |
| Conversations | Contact us | Customer-facing agents, priced per conversation ($2 when we read the page on 11 October 2026) |
| Agentforce add-ons | $125 per user per month | Sales, Service, Field Service and Operations; unmetered employee usage for licensed users |
| Agentforce Industries add-ons | $150 per user per month | Industries Clouds; unmetered employee usage |
| Max Edition | From $550 per user per month | Add-on included, plus 2.75 million Flex Credits per org per year |
| Agentforce User License | $5 per user per month | Agent access for any employee with limited CRM objects; requires Flex Credits |
The Agentforce pricing model has three parts: consumption (Flex Credits or Conversations), per-user add-ons, and the $5 Agentforce license for employees. Flex Credits can be bought three ways: pre-purchase (pay up front for the term, which Salesforce says saves the most), pre-commit, or pay-as-you-go. All three work with Digital Wallet, Salesforce's usage tracker. Your Salesforce licenses are separate, and Salesforce notes its examples leave out Data 360 credits and other consumption services.
What Salesforce's own examples cost
| Salesforce example | Actions per request | Cost per request | Volume assumed | Per month |
|---|---|---|---|---|
| Customer self-service: where is my order? | 2 | $0.20 | 20 requests a day | $120 |
| Service case management | 3 | $0.30 | 100 users, 3 cases a day, 20 days | $1,800 |
| Field service appointment scheduling | 5 | $0.50 | 10 reps, 3 appointments a day, 20 days | $300 |
| IT onboarding questions | 1 | $0.10 | 20 new staff, 5 questions each | $10 |
| Voice: reservation change | 4 voice actions | $0.60 (120 credits) | 300 calls | $180 |
The pattern to take away is actions per request. A request that needs five look-ups and updates costs five times one that needs a single answer. At list price, an order-status agent handling 1,000 requests a day at two actions each would use about $6,000 of Flex Credits a month (1,000 x $0.20 x 30). That is simple arithmetic on Salesforce's published rate, not a quote; pre-purchase discounts and your contract change it.
How to estimate your Agentforce bill: an Agentforce pricing calculator in five steps
- List each job the agent will do: answer, look up, update, schedule.
- For each, count the actions per request. Every look-up or update is one.
- Multiply by expected requests per month, and price at $0.10 per standard or $0.15 per voice action.
- Add per-user add-ons for staff who need unmetered use, and ask about Data 360 and other consumption charges.
- Run a pilot and compare your estimate with the Digital Wallet usage report before committing to a volume.
For the time-saved side, which is what any Salesforce Agentforce ROI calculator needs, our AI agent ROI calculator works for Agentforce and custom agents alike.
Salesforce Einstein vs Agentforce
Salesforce now sells its AI under the Agentforce name. The pricing page describes the Agentforce add-ons as Salesforce's full suite of predictive, generative and agentic AI, unified in the flow of work. If you hold an older Einstein contract, ask your account executive which features moved, which are now Agentforce, and how each is billed, before you compare quotes line by line.
Weighing an Agentforce quote?
Bring the jobs you want the agent to do and the systems behind them. In a 30-minute call with founder Bhavesh Barot we will count the actions per request with you, show which jobs Agentforce can do as sold, and which need a connection to a system outside Salesforce. FactoryJet quotes a fixed price in writing after that call.
Talk to the FounderWhen Agentforce is the right call
- Your customers, cases, leads and opportunities already live in Salesforce.
- The job starts and ends inside Salesforce: answer a case, update a record, schedule a field visit.
- Your admins know flows and Apex, which is how Agentforce gets its actions.
- You can forecast actions per request well enough to budget Flex Credits, or per-user add-ons fit your staff use.
When a custom AI agent is the right call
- The work arrives outside Salesforce: emailed purchase orders, PDFs, EDI feeds, supplier portals.
- The data lives in your ERP: stock, pricing, invoices, production schedules.
- Approval rules span systems, such as finance approval in the ERP before an order changes in Salesforce.
- You want to own the code, prompts and logs, and choose or switch the model yourself.
Our guide to enterprise AI agents for mid-sized companies covers this choice across Salesforce, Microsoft and help desk platforms. For the Microsoft version of this decision, see our guide to Copilot Studio vs a custom AI agent.
The middle route: Agentforce plus one custom connection
Agentforce builds its actions from your Salesforce flows, Apex code and APIs. So when the missing piece is one system, the smallest fix is usually a custom API or MCP server in front of it. The Agentforce agent then calls that as an action to check stock in the ERP, look up an invoice or create a draft order. You keep one agent, one conversation history and Salesforce reporting, and only the connection is custom.
| Route | You keep | Custom work | Fits when |
|---|---|---|---|
| Agentforce only | Everything in Salesforce | Flows and actions inside Salesforce | The job lives in Salesforce |
| Agentforce plus a connection | Agentforce for the conversation and reporting | One API or MCP server for the outside system | One system is out of reach |
| Custom agent | Your own code, model choice and logs | The agent and its tools | Most of the job lives outside Salesforce |
What a custom agent costs to build
Layer3 Labs' AI consulting pricing guide (updated 9 September 2026) puts a production MVP workflow at $5,000 to $25,000 and a full enterprise AI system at $50,000 to $200,000 or more. Those are market ranges, not FactoryJet prices. FactoryJet quotes the build, and any support you choose, as fixed prices in writing after a short scoping call, and shows working software on your own data before you sign. For ranges across company sizes and the controls that move them, see enterprise AI agent cost in 2026.
Five questions to ask before signing an Agentforce order
- How many actions does each of our jobs take per request, in your estimate?
- Which jobs need data from outside Salesforce, and how will the agent reach it?
- Which consumption charges, such as Data 360 credits, apply on top of Flex Credits?
- What happens to unused pre-purchased credits at the end of the term?
- Can we run a pilot and check actual usage in Digital Wallet before committing to a volume?
Gartner's June 2025 forecast names escalating costs as one of three reasons over 40% of agentic AI projects will be canceled by the end of 2027. Answering those five questions up front is the cheapest protection against it.
What else ranks for "salesforce agentforce pricing", and how this guide differs
These are the business sites on Google's first page for "salesforce agentforce pricing" in the US when we checked on 17 October 2026 (DataForSEO), with the title Google showed for each. We list them so you can compare; we have not reviewed their services, and the list leaves out forums and video sites.
| Site | Page title shown in Google |
|---|---|
| aquiva.com | Salesforce Agentforce Pricing (2026): Flex Credits ... |
| ekfrazo.com | Salesforce Agentforce Pricing 2026: Tiers, Flex Credits & ... |
| martech.org | Salesforce Agentforce pricing models continue to evolve |
| cosupport.ai | Salesforce Agentforce Pricing in 2026 |
| salesfive.com | Agentforce: Costs, Tools & Integration Explained |
| getmacha.com | Agentforce Pricing 2026: 10 Cents an Action, $2 a Resolution |
Most of these summarise the price list. This guide adds Salesforce's own worked examples, a five-step way to estimate your bill, the change in the Conversations price between 11 and 18 October 2026, and when a custom connection is the smaller project.
How FactoryJet helps with Agentforce and custom agents
We do Salesforce and Agentforce work, build custom AI agents, and build the APIs and MCP servers that connect the two. That lets us recommend Agentforce alone, Agentforce plus a connection, or a custom agent, based on where your work lives. You own what we build: the code and repository from day one. We show working software on your own data before you sign.
See AI customer support agents, AI integration services, AI agents for ERP systems and AI agent development. For help desk agents, compare Intercom Fin, Zendesk AI and Agentforce.
Sources
Pages opened and read on 17 and 18 October 2026.
- Salesforce, Agentforce pricing (read 18 October 2026; Conversations price as read on 11 October 2026)
- Layer3 Labs, AI consulting rates and pricing (updated 9 September 2026)
- Gartner, Gartner Predicts Over 40% of Agentic AI Projects Will Be Canceled by End of 2027 (25 June 2025)
- Our own measurement: US search volumes, DataForSEO, 17 October 2026
Agentforce or custom review for mid-sized US companies
Find out what Agentforce can do as sold, and what needs a connection
Tell us the jobs and the systems behind them. We will count the actions, flag what sits outside Salesforce, and show the result working on your own data before you sign. FactoryJet quotes a fixed price in writing after a short scoping call.
Frequently Asked Questions
How much does Salesforce Agentforce cost?
Is Agentforce free?
What are Agentforce Flex Credits?
How much does one Agentforce action cost?
How much does Agentforce cost per conversation?
What is unmetered Agentforce usage for employees?
What does the Agentforce user license include?
Are Agentforce and Einstein the same?
What is the difference between Salesforce and Agentforce?
Is there an Agentforce ROI calculator?
What does Agentforce cost for a typical customer service team?
When is a custom AI agent better than Agentforce?
Can Agentforce work with our ERP?
Do we need a Salesforce partner to set up Agentforce?
How do I estimate my Agentforce bill?
What is Digital Wallet in Agentforce?
Should a mid-sized company start with Agentforce or a custom agent?
What does a custom AI agent cost to build?
Can we use Agentforce and a custom agent together?
Does FactoryJet do Salesforce and Agentforce work?
Is Salesforce still using Einstein?
What are the different pricing models for Salesforce Agentforce?
Bhavesh Barot
Founder & CEO
Founder & CEO of FactoryJet, an ecommerce and AI services company that has served 500+ businesses since 2014. Writes about ecommerce builds, AI agents, and AI search.
Related reading
- Microsoft Copilot Studio vs a Custom AI Agent: What It Costs and When Each Wins (2026)Microsoft Copilot Studio pricing read on 18 October 2026: $200 credit packs, pay-as-you-go, what each Copilot Credit buys, the 125% switch-off, rate limits, UK and Australian prices, and when a custom AI agent or a custom back end is the better call for a mid-sized company.
- Best AI Agents for Ecommerce in 2026, and When a Custom Agent WinsThere is no single best AI agent for ecommerce. There is a best agent for each job: customer support, shopping help, on-site search and running the store. We compared Gorgias, Fin, Zendesk, Klaviyo, Rep AI, Alhena, Algolia and Shopify Sidekick using their own pricing pages and docs, then set out when a custom agent wins.
- Intercom Fin vs Zendesk AI vs a Custom AI Agent: What Each Can and Cannot Do (2026)Intercom Fin, Zendesk AI agents, Salesforce Agentforce and Gorgias AI Agent compared with a custom-built support agent: the help desk each runs on, the channels it answers, the systems it can act on, what each vendor bills for, and when renting or building is the right call. Every vendor fact was read on that vendor's own page on 11 October 2026.
- Why AI Agent Projects Fail: 7 Causes and How to Avoid Them (2026)Why most AI agent projects stall before production, what Gartner, MIT, RAND and S&P Global actually measured, where the 80%, 85% and 95% figures come from, and how to choose a vendor, write a contract and decide whether to kill, fix or restart a failed AI pilot.
