Move the store Wix will not export.

Nearly always because commerce outgrew the site builder. Wix handles a small catalog well, but variant limits, thin shipping and tax logic, a narrow app ecosystem, and no meaningful B2B or subscription model start to constrain what you can sell. Teams move when the store becomes the business.

Shopify is the stronger commerce platform; Wix is the easier general website builder. If you sell a handful of products alongside a brochure site, Wix is doing its job and migrating is unnecessary cost. If commerce drives your revenue, Shopify's catalog model, checkout, and app ecosystem are built for it in a way Wix is not.

They are competing platforms rather than complementary ones, so there is no meaningful integration between them. You can embed a Shopify buy button into a Wix site as a stopgap, but running both properly means running two systems, two inventories, and two checkouts. In practice teams pick one, which is why this is usually a migration question rather than an integration question.

Wix is easier to build a general website with, because its editor is more forgiving and more visual. Shopify is easier to run a store with, because catalogue, inventory, shipping, tax, and checkout are built for commerce rather than bolted on. The honest answer depends on which job dominates your week: designing pages, or processing orders.

The data move is straightforward because Wix catalogues are usually small and clean. The hard parts are that Wix has no full site export, so pages and blog content are rebuilt, and that URL structures differ completely, so every indexed URL needs a redirect. Velo code, Bookings, and Members are rebuilds rather than migrations and drive most of the effort.

Sometimes, yes. If your catalog is small, your shipping rules are simple, and nothing about the platform is blocking you, migration is disruption without payoff. We say this more often than people expect. The trigger to move is a constraint you keep working around, not a general sense that Shopify is more professional.

Less than most platforms, and this is the central constraint. Wix provides CSV exports for products, orders, and contacts from the dashboard, but there is no complete site export. Pages, blog posts, and design are not exportable in any portable format, so content is rebuilt rather than imported.

Yes, via the orders CSV export in the Wix dashboard, and through the Wix API where the volume or detail justifies it. What you cannot do is a single site-wide export that carries everything, so orders, contacts, and products come out as separate extracts that we reconcile before import.

Wix serves media from its own static CDN, so any exported reference stops resolving once you leave. Every image has to be downloaded, given a sensible filename, and re-uploaded to Shopify with alt text preserved. For product-led brands image search traffic is real, so this is worth doing properly rather than in bulk.

Mostly, and usually in your favour. Wix constrains product options more tightly than Shopify, so variants generally map without loss. Where Wix custom text fields or product add-ons were used, those become Shopify line-item properties, metafields, or an app depending on how they function at checkout.

No. Passwords are stored as one-way hashes and cannot move between platforms. Customer accounts migrate without passwords and customers reset at launch. We plan the wording of that email in advance so it does not read as a breach notification.

Not if the URL map is complete, though the structures differ substantially. Wix serves products under a product-page path and blog posts under a post path, while Shopify uses fixed /products/, /collections/, and /blogs/ prefixes. Almost every URL changes, so mapping decides whether traffic survives.

Wix product URLs typically sit under a product-page segment and blog posts under a post segment, neither of which Shopify uses. We crawl every indexed URL on the live site rather than trusting a sitemap, map each to its Shopify equivalent, and implement single-hop 301 redirects before DNS changes.

You do not need to. Redirects live on the destination once the domain points at Shopify, so they are configured there. What matters is that the mapping is complete before you switch DNS, because any URL without a destination becomes a 404 the moment the domain moves.

Blog content is rebuilt rather than imported, because Wix offers no portable export for it. For a small archive that is a few hours of work. For a large one it is a real project, and it needs the same redirect mapping as the store, since blog posts often carry a meaningful share of a Wix site's links.

It does not transfer. Velo is Wix's own development framework, so any custom functionality built with it has to be rebuilt as Shopify theme code, a Shopify app, or Shopify Functions. Auditing what Velo actually does on your site is usually where hidden scope appears.

Yes, with a Shopify booking app or a dedicated scheduling system connected to the store. There is no native Shopify equivalent, so this is an architectural decision rather than a data move, and it needs settling early because it affects the app stack and the cost.

Gated content becomes a customer-tag-driven access model, a membership app, or a separate system. As with Bookings, it is a rebuild rather than a migration, and pretending otherwise is how these projects overrun.

Usually, and often better ones, since Shopify's app ecosystem is considerably larger. The work is not finding equivalents but deciding which apps you actually need. Wix sites frequently carry apps installed years ago and never removed, and migration is a good moment to drop them.

Usually a few weeks. Catalogs are typically small and the data is clean, so the timeline is driven by how much content needs rebuilding and whether Bookings, Members, or Velo code are involved. Those three extend it because they are rebuilds rather than data moves.

It depends on catalog size, how much content has to be rebuilt, and whether Velo code, Bookings, or Members are in use. We scope it on a short call and send a fixed proposal before any work starts, so the figure does not move mid-project.

You can point DNS at Shopify while the domain stays registered with Wix, which is the safer first step. A full registrar transfer can take up to a week because of ICANN transfer locks, particularly on recently registered domains, so we handle that separately after the new store is verified.

No. We build and test on a Shopify staging URL, migrate the data, then point DNS at a low-traffic window. The Wix site stays live until the new store is verified, which keeps rollback to a DNS change rather than a rebuild.

Yes, and for Wix migrations it usually makes sense, because Wix design does not translate to Shopify themes anyway and a straight visual copy rarely serves the new platform. We keep the URL mapping work independent of design decisions so one cannot delay the other.

Dashboard access to Wix, your product, order, and contact CSV exports, a note of any Velo code, Bookings, or Members functionality, and ideally a crawl of your indexed URLs. Having those ready shortens scoping and surfaces the rebuild items while they are still cheap to plan around.

Yes. You own the code, the data, and the platform accounts. Nothing is rented back to you and there is no proprietary layer you cannot maintain without us.