Lincoln e-commerce has two distinct markets that smart businesses capture simultaneously: the university consumer (students, alumni, and fans who buy on mobile and respond to Husker-adjacent branding), and the Nebraska producer (ag businesses and manufacturers moving their products online for the first time). We build for both — with Nebraska's 5.5% sales tax auto-configured from day one.
For university-adjacent merchandise brands and campus businesses, we build Shopify stores with mobile-first checkout optimized for the student buyer, game-day promotional calendar support, and email automation through Klaviyo that captures first-time buyers and turns them into repeat customers.
For Lincoln's ag-tech companies, equipment dealers, and manufacturers, we build B2B wholesale portals with tiered pricing by customer group, volume discounts, minimum order quantities, and net payment terms — with ERP integrations through our Headless package for high-SKU industrial catalogs.
Every Lincoln Shopify build includes Google Shopping integration, JSON-LD schema for AI search visibility, Core Web Vitals optimization, and a 30-day support window. Nebraska is price-conscious — our pricing reflects that.