The ecommerce marketing agency that makes paid channels pay for themselves

An ecommerce marketing agency plans, buys, and optimizes the channels that bring buyers to an online store and bring them back again. In practice that means paid search, shopping feeds, paid social, marketplace and retail media ads, creative production, and email and SMS. The agency owns the demand side of your revenue: which channels get spend, what the ads say, who sees them, and what each channel returns.

A marketing or advertising agency buys attention. An SEO agency earns it. Paid work turns on and off with spend and gives you results in days. SEO compounds slowly and keeps paying after you stop. Most healthy stores run both. We keep them as separate services so you can see exactly what each one returns: paid lives on this page, organic lives on our ecommerce SEO page.

An ecommerce advertising agency is the media buying half of ecommerce marketing. It builds and runs ad accounts on Google, Meta, TikTok, Amazon, and similar platforms, produces the creative those platforms need, manages the product feed behind shopping ads, and reports on what the spend returned. Some agencies stop at the ad account. We also handle the feed, the creative, and the landing experience, because an ad is only as good as what it lands on.

Ecommerce development is the work of building the store itself: the theme or storefront, the product catalog structure, checkout, payments, shipping logic, and the integrations that connect your store to inventory, accounting, and shipping systems. It is a build discipline, not a marketing one. FactoryJet does both, but they are separate services. Ecommerce development is covered on our ecommerce development page.

An ecommerce developer builds and maintains the technical side of an online store. Day to day that looks like building theme templates and product page layouts, wiring payment and shipping providers, connecting the store to an ERP or inventory system, building custom checkout or subscription logic, and fixing the performance and bug issues that quietly lose orders. On a marketing engagement, developers matter because landing pages, tracking, and feed structure all sit in their territory.

By worldwide sales volume the usual names are Amazon, Alibaba, JD.com, Pinduoduo, and Walmart. In the United States the list is generally Amazon, Walmart, Apple, eBay, and Target. Those are marketplaces and giant retailers, not agencies, and they matter to you for one reason: Amazon and Walmart are also ad platforms, so the same companies you compete with are places you can buy demand.

Pick the specialist if your revenue comes from a catalog. Ecommerce has problems a generalist rarely touches: product feeds, catalog structure, promotions, returns, margin by SKU, marketplace listings, and repeat purchase behavior. A generalist optimizing for leads will optimize the wrong thing on a store. Ask any agency to explain how they would handle your feed and your margin data. The answer tells you quickly.

Shopify and Shopify Plus, Magento and Adobe Commerce, BigCommerce, and WooCommerce on the store side. On the ad side, Google Ads and Merchant Center, Meta, TikTok, Pinterest, Microsoft Advertising, Amazon Ads, and Walmart Connect. On the retention side, Klaviyo, Shopify Email, and Attentive.

Almost always branded and shopping search on Google first, because that captures demand that already exists and gives you a clean read on your true baseline. Then broaden into non-branded shopping and Performance Max, then paid social for demand creation. Starting with paid social when your search coverage is leaky is the single most common way brands waste spend.

Yes, and we treat the product feed as part of the campaign rather than an afterthought. Google Performance Max campaigns reach across YouTube, Display, Search, Discover, Gmail, and Maps from one campaign, and Google uses your feed, creative assets, audience signals, and conversion values to decide what to show. That means feed quality and asset quality are the levers you actually control, so that is where we spend our time.

Yes. Meta and TikTok are demand creation channels: you are interrupting someone, not answering them, so the creative carries most of the weight. We run structured creative testing on hooks, formats, and offers, keep a rolling library of winners, and refresh before fatigue shows up in the numbers rather than after.

Yes. Marketplace ads behave differently from site ads: the shopper is already in buying mode, the listing is the landing page, and your competitors sit on the same screen. We coordinate marketplace ads with your own site so product listings, promotions, and creative stay consistent instead of quietly undercutting each other.

Retail media is advertising you buy inside a retailer or marketplace, like sponsored product placements on Amazon or Walmart. You need it if a meaningful share of your category demand already searches inside those platforms rather than on Google. If you sell a considered, brand-led product that people search for by name, your own channels usually come first.

We produce it. Static, motion, and user generated style creative, built from a running list of angles we test rather than one hero concept everyone hopes will work. If you already have an in-house studio we plug into it and supply the briefs, the testing structure, and the read on what is winning.

More than most brands expect and fewer polished pieces than they think. What matters is variety of angle, not volume of assets. A small set of genuinely different hooks, offers, and formats beats a large set of the same idea in different colors. We keep a rolling test slate so there is always a next concept ready when a winner fatigues.

It is part of it, and it is usually the fastest thing to fix. Paid brings a buyer once. Flows bring them back. Welcome, browse abandonment, cart abandonment, post purchase, replenishment, and win back sequences do the quiet compounding work that lifts what each customer is worth over their lifetime, which is what makes paid acquisition sustainable at all.

Yes. Feed work is unglamorous and it is where a lot of shopping performance is decided: titles that match how people search, correct product types and GTINs, clean images, accurate availability attributes, and supplemental feeds for the fields your platform does not export cleanly. A great bidding strategy on a bad feed still loses.

Yes, and we usually have to. Sending paid traffic to a generic collection page is a common leak. We build and iterate on the pages behind the ads so the promise in the creative matches the first screen the visitor sees. Deeper conversion rate work across the whole site sits with our ecommerce growth service.

Three layers. Platform metrics tell us how a campaign is behaving. Blended numbers across all channels tell us whether the whole program is working. Contribution, meaning what is left after product, shipping, payment fees, and media come out, tells us whether it is worth doing at all. If a channel looks good in the platform and bad in the blended view, we trust the blended view.

ROAS is return on ad spend: revenue attributed to a channel divided by what you spent there. It is useful and it is easy to flatter. Retargeting and branded search will always look excellent because they harvest demand other channels created. Judge the program on blended performance and on contribution, then use channel ROAS to decide where the next dollar goes inside that program.

We expect the double counting and plan for it. Platform reporting is directional, not truth. Google Ads data driven attribution distributes credit across the interactions on a conversion path instead of giving everything to the last click, and Google notes it works best once an account has enough conversion volume to model, so smaller accounts need extra caution. On top of that we watch blended performance, run holdouts where the spend justifies it, and ask new customers how they found you.

Yes, and we audit it before we touch a campaign. Broken or duplicated conversion events are the most common reason an account looks unfixable. We verify server side and browser side events, deduplicate them, confirm purchase values match the platform, and only then start optimizing.

A live dashboard you can open any time, a short written note each week on what changed and why, and a longer monthly review that covers what we learned, what we are killing, and what we are trying next. Plain language, no vanity charts, no slide decks built to impress rather than inform.

Tracking fixes and account structure cleanups can move numbers within the first few weeks. Creative testing needs a full cycle of learning before you can trust it. Retention flows compound quietly from the moment they launch. The honest answer is that early signal comes fast and durable signal takes a quarter.

We say so and we cut it. There is a version of this business where an agency keeps a losing channel alive because it is billable. We would rather concentrate spend where it returns and tell you plainly that something did not work, because the alternative gets found out anyway.

Week one is diagnosis: account structure, tracking accuracy, feed health, creative library, and retention flows. Week two you get a prioritized plan with the reasoning attached. Weeks three and four we ship the highest impact fixes, launch the first test slate, and set the reporting rhythm. You should be able to see what changed and why by the end of it.

Scope is driven by how many channels you want live, how large and how complex your catalog is, how much creative volume the channels need, whether marketplaces are in play, how much tracking and feed remediation the account needs first, and whether landing page work is included. We map those factors to your goals and put the scope in writing before anything starts.

In-house wins on context and availability. An agency wins on breadth and on pattern recognition across many accounts. The practical answer for most small and mid sized brands is an agency running the channels while one internal owner holds strategy and brand. Bringing it in-house makes more sense once your spend is large enough to justify a full specialist per channel.

FactoryJet senior in-house specialists. The people in your kickoff are the people in your ad accounts. We do not run a model where a senior team sells the work and a junior pod delivers it, which is a large part of why clients stay.

No. We work on short rolling terms and earn the renewal with results. If a bigger build is bundled into the engagement we scope that separately and clearly up front so nothing is a surprise later.

Often, yes. Sometimes that starts as a second opinion on account health, sometimes it is a specific channel your current partner does not cover, like marketplaces or feed management. We will tell you honestly if your existing setup is in good shape, because pretending otherwise is a bad way to start a relationship.

Mostly US small and mid market brands: stores that have proven the product and are ready to put real weight behind acquisition, through to established brands scaling across several channels and marketplaces. We size the engagement to your stage rather than pushing one standard package at everyone.

Always. We work inside your accounts, your Merchant Center, your analytics, and your email platform. If we ever part ways you keep every account, every audience, every creative asset, and every piece of historical data. Agencies that hold accounts hostage are telling you something about their confidence in the work.

Send us your store URL and your email and we will run a free channel audit: account structure, tracking, feed, creative, and retention flows, with a prioritized plan you keep whether or not you work with us. No long sales cycle and no pressure.