How Much Does a Website Cost in the UK in 2026? Prices by Type

"Most UK businesses pay £3,000 to £6,000 for a professionally built website in 2026. A 5-page brochure site costs £1,500 to £3,000 from a freelancer and £3,000 to £5,000 from an agency, and an online store £5,000 to £20,000 or more (Whito, updated 19 October 2026). Prices by project type, a 10-page worked example, and what a website costs to own each year."

Key Takeaways

1Most UK businesses pay £3,000 to £6,000 for a professionally built website (Whito, updated 19 October 2026).
2A 5-page brochure site costs £1,500 to £3,000 from a freelancer and £3,000 to £5,000 from an agency. Each extra page adds £150 to £400 (Whito).
3A 10-page agency site works out at about £3,750 to £7,000 on Whito's figures: the 5-page price plus five extra pages. That sum is ours.
4Custom business sites of 15 pages or more, with bookings, portals or integrations, cost £5,000 to £15,000. Online stores cost £5,000 to £20,000 or more (Whito).
5Owning a website costs about £500 to £2,000 or more a year, or £50 to £200 a month, for hosting, domain, SSL, licences, maintenance and content updates (Whito).
6Hourly rates: freelancers £40 to £70 (£35 to £55 outside London), agencies £60 to £150. Regional providers charge 20 to 30% less for the same work (Whito).
7Copywriting, photography and SEO set-up add 30 to 50% on top of a quote when nobody budgets for them (Whito).

Most UK businesses pay £3,000 to £6,000 for a professionally built website in 2026. A 5-page brochure site costs £1,500 to £3,000 from a freelancer and £3,000 to £5,000 from an agency. A custom site with bookings or integrations costs £5,000 to £15,000, and an online store £5,000 to £20,000 or more. These are Whito's UK figures, last updated on 19 October 2026, which we read on 21 October.

In this guide

Website cost in the UK by project type (2026)
How much is a 10 page website?
How much does it cost to own a website each year?
Freelancer or agency: hourly rates and London prices
Costs that are not in the quote
How to read a web design quote

Website cost in the UK by project type (2026)

The type of site sets the price more than anything else. A brochure site is a few pages that say what you do and how to reach you. A custom site adds things that need building, such as online booking, a client portal or a link to your CRM. An online store adds products, payments and delivery.

Project type	What it usually covers	UK price, 2026	Source
Website builder (DIY)	Wix or Squarespace style, you build it	£10 to £50 a month, up to about £600 a year	Whito
Brochure site, freelancer	5 pages, contact form, mobile layout	£1,500 to £3,000	Whito
Brochure site, agency	5 pages, design, build and launch	£3,000 to £5,000	Whito
Each extra page	Added to a brochure site	£150 to £400 a page	Whito
Custom business site	15 pages or more, bookings, portals, integrations	£5,000 to £15,000	Whito
Online store	Products, payments, delivery	£5,000 to £20,000 or more	Whito
B2B redesign	CRM, integrations, larger sites	£10,000 to £80,000, most £15,000 to £60,000, before VAT	SpotDev, 22 May 2026

Online stores have their own guide, because the platform changes the answer: ecommerce website cost in the UK covers Shopify, Shopify Plus, WooCommerce, Magento and BigCommerce in pounds. If you already have a site and want it rebuilt, see our website redesign cost guide.

How much is a 10 page website?

Whito prices sites in 5-page blocks and adds a price per extra page, so a 10-page site is the 5-page price plus five extra pages. The sums below are ours, on Whito's 2026 figures.

Who builds it	5-page site	5 extra pages at £150 to £400	10-page total
Freelancer	£1,500 to £3,000	£750 to £2,000	£2,250 to £5,000
Agency	£3,000 to £5,000	£750 to £2,000	£3,750 to £7,000

Two things move a 10-page quote out of that band. If nobody on your side writes the words, Whito puts copywriting at £50 to £150 a page, so £500 to £1,500 for ten pages. And if a page needs something built, such as a booking form tied to your diary or a quote calculator, the site is in the custom band of £5,000 to £15,000.

How much does it cost to own a website in the UK each year?

The build is a one-off. Keeping the site live, secure and up to date is a yearly cost that many first quotes leave out. Whito's 2026 breakdown:

Cost	A year	A month
Hosting	£50 to £300	£4 to £25
Domain	£10 to £30	£1 to £3
SSL certificate	£0 to £100	£0 to £8
Plugin and theme licences	£50 to £300	£4 to £25
Maintenance and updates	£300 to £1,200	£25 to £100
Content updates	£0 to £500	£0 to £40
Total	£500 to £2,000 or more	£50 to £200

Whito says to budget at least £500 a year, and its September 2026 survey of care plans found a median entry plan of £50 a month. SpotDev puts basic WordPress maintenance at around £75 to £150 a month. Before you compare two care plans, check what each one does when something breaks, and how many hours of changes it includes.

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Freelancer or agency: hourly rates and London prices

Whito puts UK freelancers at £40 to £70 an hour, or £35 to £55 outside London, and agencies at £60 to £150 an hour. London and the South East sit at the top of both ranges, and regional providers charge 20 to 30% less for identical work. SpotDev's average cost page, which describes 2026 price bands under a 2021 header date, says some London agencies quote £6,000 to £20,000 or more for a small brochure site.

A freelancer is the cheaper route and often the right one for a small brochure site. The risk is capacity: one person on holiday or ill stops the project, and support after launch depends on them. An agency costs more because you get several people, which matters most for sites with integrations or a launch date you cannot move. Whoever you pick, ask for a fixed price for each stage, so the hours stop being your risk.

Costs that are not in the quote

Whito says hidden costs add 30 to 50% to a quoted price when nobody budgets for them. The usual gaps:

Copywriting: £50 to £150 a page.
Photography: £200 to £800.
SEO set-up: £300 to £1,000, covering page titles, descriptions, redirects from any old site and a sitemap.
The yearly costs above: hosting, domain, licences and maintenance, which often sit outside the build price.
VAT: SpotDev states its figures are before VAT. At 20%, a £5,000 quote is £6,000 to a business that cannot reclaim it.

How to read a web design quote

A fair quote splits one-off costs from yearly ones, names the pages and features it covers, and says how many rounds of changes are included. Be wary of "unlimited revisions" with no scope behind them, a quote with no hosting or maintenance line at all, and template screenshots shown as custom work.

Then check the work. Open two or three live sites the supplier built and run them through Google's PageSpeed Insights on a phone setting. Ask one past client how the project went after launch, not just before it. And ask who owns the site, the domain and the hosting account when the contract ends. The answer should be you.

FactoryJet builds websites for UK businesses and quotes a fixed price in writing after a short scoping call. See web design in the UK, or read how to choose a web design agency for the questions to ask before you sign.

Sources, read on 21 October 2026: Whito, How Much Does a Website Cost in the UK? Web Design Prices 2026 (updated 19 October 2026); SpotDev, Website Redesign Cost UK (22 May 2026); SpotDev, What is the average cost of website design in the UK?. Both firms sell web design. The 10-page totals are our arithmetic on Whito's figures.

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Frequently Asked Questions

How much does a website cost in the UK in 2026?

Most UK businesses pay £3,000 to £6,000 for a professionally built website, according to Whito's UK price guide, updated 19 October 2026. A 5-page brochure site costs £1,500 to £3,000 from a freelancer and £3,000 to £5,000 from an agency. A custom site of 15 pages or more costs £5,000 to £15,000, and an online store £5,000 to £20,000 or more. A website builder runs £10 to £50 a month instead.

How much does a small business website cost in the UK?

For most small businesses it is a brochure site: a handful of pages saying what you do, where you work and how to get in touch. Whito puts a 5-page site at £1,500 to £3,000 from a freelancer and £3,000 to £5,000 from an agency in 2026. Add online booking, a client portal or a link to your CRM and you move into Whito's custom band of £5,000 to £15,000.

How much for a 10 page website?

About £3,750 to £7,000 from an agency and £2,250 to £5,000 from a freelancer, on Whito's 2026 figures. Whito prices a 5-page site at £3,000 to £5,000 (agency) or £1,500 to £3,000 (freelancer) and each extra page at £150 to £400. Five extra pages add £750 to £2,000. The sums are ours, and copywriting at £50 to £150 a page is extra if you do not write the words yourself.

How much does it cost to own a website in the UK?

About £500 to £2,000 or more a year, or £50 to £200 a month, on Whito's 2026 figures. That covers hosting (£50 to £300 a year), a domain (£10 to £30), an SSL certificate (£0 to £100), plugin and theme licences (£50 to £300), maintenance and updates (£300 to £1,200) and content updates (£0 to £500). Whito says to budget at least £500 a year.

How much does a website cost per month in the UK?

A website builder such as Wix or Squarespace costs £10 to £50 a month, which Whito puts at up to about £600 a year. A site built by a freelancer or agency costs about £50 to £200 a month to keep running once it is live. SpotDev puts basic WordPress maintenance at around £75 to £150 a month. Check what a care plan includes before comparing two of them.

Is it cheaper to hire a freelancer or an agency for a website in the UK?

A freelancer is usually cheaper. Whito puts a 5-page site at £1,500 to £3,000 from a freelancer against £3,000 to £5,000 from an agency, and hourly rates at £40 to £70 against £60 to £150. An agency gives you more than one person, so holidays and illness do not stop the project. For a small brochure site a good freelancer is often enough.

Why do London web design agencies charge more?

Higher costs for staff and offices. Whito says London and the South East sit at the top of both the freelancer and agency ranges, and that regional providers charge 20 to 30% less for identical work. SpotDev's average cost page says some London agencies quote £6,000 to £20,000 or more for a small brochure site. Location does not change the code, so compare the scope line by line.

How much does an ecommerce website cost in the UK?

Whito puts an online store at £5,000 to £20,000 or more in 2026. The spread comes from the platform, the number of products and how many systems the store has to talk to, such as stock, accounts and couriers. Our separate guide to ecommerce website cost in the UK breaks it down by Shopify, Shopify Plus, WooCommerce, Magento and BigCommerce.

What costs are not included in a web design quote?

Words, pictures and search set-up are the usual gaps. Whito lists copywriting at £50 to £150 a page, photography at £200 to £800 and SEO set-up at £300 to £1,000, and says hidden costs add 30 to 50% to the quote. Hosting, the domain and ongoing updates are often outside the build price too. Ask for an itemised quote that splits one-off and yearly costs.

How much does a website redesign cost in the UK?

Small redesigns start from around £10,000 on SpotDev's figures (22 May 2026), and its range for UK B2B redesigns is £10,000 to £80,000, with most between £15,000 and £60,000. A platform move with no redesign is around £8,000 to £18,000. SpotDev builds on HubSpot, so its figures sit at the B2B end. Our website redesign cost guide covers the rest.

How long does it take to build a website in the UK?

It depends on pages and integrations. SpotDev gives 12 to 14 weeks for a standard B2B CMS build and 14 to 18 weeks for a complex one. Small brochure sites move much faster: FactoryJet offers 7-day delivery for sites of 5 pages or fewer. Most delays come from late copy and images, and from features added after the scope was agreed.

Are UK web design prices quoted with or without VAT?

It varies, so ask. SpotDev says its figures are before VAT and indicative. The standard UK VAT rate is 20%, so a £5,000 quote before VAT is £6,000 to a business that is not VAT-registered. A VAT-registered business can usually reclaim it. Ask every supplier to state the basis in writing, and check with your accountant.

Written by

Bhavesh Barot

Founder & CEO

Founder & CEO of FactoryJet, which he started as a B2B ecommerce marketplace. FactoryJet has served 500+ businesses and builds online stores, B2B portals, AI agents and AI search.

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