The London partner for web, commerce & AI
FactoryJet is a web design and digital agency in London. We build fast websites, ecommerce stores, and AI-native SEO for London brands, and we get you found on Google and in AI answers.
What London searches for
DataForSEO · monthlyFactoryJet is a web design and digital agency in London that covers the whole build: the website, the online store, the SEO, and the AI. One senior team takes a London business from a first site to being found on Google and quoted in AI answers, at a fixed scope with no lock-in.
London is the most contested market in the UK. The Office for National Statistics counted 538,000 VAT or PAYE registered businesses in London in March 2025, which is 19.7 per cent of every registered business in the country. That is why a template site and a generic agency rarely cut it here. We build fast, custom website design london that loads on a phone on the Northern line, and back it with SEO that ranks on Google and gets cited by ChatGPT, Gemini, and Perplexity. Whether you are a Shoreditch startup, a City law firm, or a Camden retailer, the plan starts with your customer, not a theme.
What do you need in London?
Web Design London
Fast, conversion-first websites on the right platform for your goals: Next.js, Webflow, WordPress, Framer, or Shopify. Custom design, mobile-first, yours to keep.
See websites in London →Ecommerce Development London
DTC and B2B stores built to convert, on Shopify, WooCommerce, or headless. Product pages, checkout, and the SEO to get found.
See e-commerce in London →SEO Agency London
Rank on Google and get cited by AI answers. Technical, local, ecommerce, and AI SEO, month to month with no lock-in.
See seo in London →AI Agents & Automation
Custom AI agents that handle the repetitive work: intake, support, scheduling, and workflow automation, built into your stack.
See ai in London →What an SEO agency in London actually does
An SEO agency in London gets your business in front of the people already searching for what you sell, without paying for each click. The work splits into five parts: fixing what stops search engines reading your site, rewriting the pages that already get shown, winning the local map results, earning mentions from other websites, and making sure AI assistants can quote you.
It is worth being clear about what search visibility is not. Google states that it never accepts money to include or rank sites in its results, and that it costs nothing to appear in organic search. Nobody can buy a position. What you are paying an agency for is the time, the judgement, and the grind.
Technical SEO
Making sure Google and the AI crawlers can reach every page, read it, and index it. Crawl errors, slow pages, broken redirects, duplicate URLs, and blocked resources all get fixed before anything else, because no amount of content rescues a page a crawler cannot open.
On-page and content SEO
Rewriting the pages that already earn impressions so they answer the question a Londoner actually typed. Titles, headings, internal links, and the first two hundred words carry most of the weight. New pages come after that, not before.
Local SEO
The Google map pack, your Google Business Profile, review flow, and pages for the boroughs you genuinely serve. For a plumber in Islington or a dental practice in Clapham, this is usually where the first enquiries come from.
Digital PR and links
Earning mentions from real UK publications, trade bodies, and local press. Slow, manual, and the single hardest part of competing in London. We never buy links or use networks, because that is what gets sites penalised.
AI search visibility
Structuring pages so answer engines can quote them: a direct answer near the top, question-shaped headings, and structured data that matches the visible text. We then check monthly whether ChatGPT, Gemini and Perplexity name you for your key questions.
Where London differs
Every one of those five is harder here, because the firms already holding page one have spent years building up links. The realistic route in for most London businesses is the specific, lower competition terms first, and the head terms much later.
Everything a London business needs online, from one team
Web Design London
Custom website design london on Next.js, Webflow, WordPress, Framer, and Shopify. Fast, mobile-first, conversion-led.
Explore web design London →SEO Agency London
Technical, local seo london, ecommerce SEO, and ai seo london (GEO and AEO). Rank on Google and get cited by AI.
Explore SEO London →E-Commerce Development
Ecommerce website design london for DTC and B2B, built to convert on Shopify, WooCommerce, or headless.
Explore ecommerce →Shopify Development
Certified Shopify Partner builds, Shopify Plus, migrations, and shopify web design london.
Explore Shopify →WordPress Development
WordPress web design london: editable sites your team can update without a developer.
Explore WordPress →AI Agents & Automation
Custom AI agents for intake, support, and scheduling, plus ai seo to get quoted by ChatGPT and Gemini.
Explore AI →What you actually get, and what you will not get
A vague scope is how SEO invoices grow quietly. Here is the full list, written down before anything starts, plus the things we deliberately refuse to do.
Included in every London SEO engagement
- A full technical crawl of your site, with every issue ranked by how much traffic it is actually costing you
- A keyword map with real monthly search volumes for your London terms, not a vanity list
- A named list of the competitors who currently hold the positions you want, and how many sites link to them
- Rewritten titles, meta descriptions and headings for your money pages
- Structured data that matches the visible text on the page, checked in the Rich Results Test
- An internal linking plan so your service pages stop competing with each other
- A Google Business Profile audit covering categories, services, hours, photos and the borough you list
- A content brief for every new page, written before a word of copy is drafted
- Monthly position tracking for your named London terms, in a report you can read in five minutes
- A monthly AI visibility check across ChatGPT, Gemini and Perplexity for your core questions
- Search Console and Google Analytics 4 configured so London traffic is separated from the rest of the UK
- A short written note each month explaining what changed, what it moved, and what happens next
Not included, on purpose
- Guaranteed rankings. Nobody can promise a number one position on Google, and any agency that does is telling you something untrue.
- Bought links, private blog networks, or link exchanges. These are the fastest route to a manual penalty.
- Hundreds of near-identical borough pages written from one template. Google treats those as doorway pages.
- Traffic reports full of impressions that never turn into an enquiry. We report on positions and enquiries.
- Locked-in annual contracts. SEO runs month to month with thirty days notice.
- Write access to your Search Console on day one. Read access is enough for an audit.
The first 90 days, week by week
Nothing here is a surprise. This is the same order we work in for a Clapham dental practice and for a Canary Wharf software firm, because the sequence matters more than the sector.
- Week 1: access, crawl and baselineYou give read access to Search Console and Google Analytics. We crawl the whole site, record where you rank today for your London terms, and take a Core Web Vitals reading so there is a before to compare against.
- Week 1 to 2: demand checkWe pull real monthly search volumes for the terms you care about and the ones you have not thought of. Some London terms look valuable and have almost no volume. We would rather tell you that in week one than in month six.
- Week 2 to 3: fix what blocks indexingBroken canonicals, redirect chains, noindex tags left on by mistake, orphan pages, and anything blocking a crawler. This is unglamorous and it is usually where the first movement comes from.
- Week 3 to 6: rebuild the pages that already have impressionsSearch Console shows which pages Google already puts in front of people. Those pages get rewritten first, because moving from position fourteen to position six is far cheaper than starting a new page from nothing.
- Week 4 to 12: local signals and area pagesGoogle Business Profile, review flow, consistent contact details, and a genuine page for each borough you actually serve. If you serve one office in the City, you get one page, not thirty.
- Month 2 onwards: content and coverageNew pages and articles for the questions your buyers ask, built from the demand check rather than from guesswork. Each one has a brief and a target term before anyone writes it.
- Every month: report, review, decideA thirty minute call, a written note, position tracking for your named terms, and an AI answer check. You decide what the next month focuses on.
The honest answer on timing
Technical fixes can move positions inside a few weeks. Local and long-tail London terms usually take three to six months. The largest London head terms, the ones with thousands of searches a month, are held by sites with hundreds of other websites linking to them, built up over many years. Challenging those is a multi-year project and we will tell you that before you commit, not after. If an agency promises you those terms this quarter, ask them to put it in writing.
Next step
Find out what your London site is actually ranking for
Send the URL and we will send back a short written review of your Search Console positions, your technical blockers, and the London terms worth going after first.
London is the UK's biggest and most contested market
Demand is huge, and so is the competition. The businesses that show up on page one and in AI answers take the work. Here is the monthly search demand we are helping London brands win, and the size of the field they are competing in.
London holds more registered businesses than any other UK region by a wide margin, and the count grew again between 2023 and 2025 while several regions shrank. That is the field you are competing in, and it is the reason a page that would rank in Hull needs to be substantially better to rank here.
Central-London quality, without the central-London overhead
This is not a swipe at every London agency. Plenty are excellent. It is a description of the six things buyers tell us went wrong last time, and what we do instead.
| What you are judging | What buyers tell us went wrong | How FactoryJet works |
|---|---|---|
| Who does the work | Sold by a director, delivered by whoever is free that week | A senior team with the founder on every account |
| Scope and fees | Open-ended day rates and a scope that grows quietly | Fixed scope agreed in writing before work starts |
| Speed | Treated as a nice to have and rarely measured | Core Web Vitals measured before and after, and the reading is shared |
| Code and IP | A proprietary CMS or a licensed theme you rent | The full repository pushed to your own GitHub |
| Reporting | Traffic charts that go up and never explain why | Positions for your named London terms, plus an AI answer check |
| Leaving | Notice periods and a rebuild when you go | Month to month, and the site is already yours |
A senior team, remote
The founder is involved on every project. No junior handed your account after the sales call, and no Zone 1 office overhead loaded onto your invoice.
Built for how London browses
Most of London reads on a phone, on the move, on patchy signal. We build mobile-first and pass Core Web Vitals green, so you do not lose customers before the page loads.
Found on Google and in AI
Search is splitting between Google and AI assistants. We build for both, so a London customer finds you whether they search or ask ChatGPT.
Questions to ask any London SEO agency before you sign
Ask us these too. They come from Google's own published guidance on hiring an SEO, so they are a fair test rather than our marketing. If an agency struggles with the timeframe question or the measurement question, that tells you most of what you need to know.
Ask every agency
- Can you show me examples of your previous work and share some success stories?
- Do you follow the Google Search Essentials?
- What kind of results do you expect to see, and in what timeframe?
- How do you measure your success?
- What is your experience in my industry?
- What is your experience in my country and city?
- How long have you been in business?
- How can I expect to communicate with you?
- Will you share every change you make to my site, and the reasoning behind it?
- If you advise on AI search, is your advice aligned with Google's own published guidance?
Walk away if you hear
- A guarantee of first place in search results. Google states plainly that nobody can guarantee a number one ranking.
- A claimed special relationship with Google, or a paid priority submit.
- A request for write access to Search Console before any work has started.
- Secrecy about what they intend to do, or vague answers about method.
- Unsolicited email telling you your site is missing from the major search engines.
- Talk of link popularity schemes or submitting your site to thousands of search engines.
- Claims that a third-party tool is approved or endorsed by Google. Google does not endorse third-party SEO tools.
Both lists are drawn from Google Search Central: Do you need an SEO? Worth reading before you speak to anyone, including us. Google also notes that if you run a small local business you can probably do much of this work yourself, starting with its own SEO starter guide.
We know how each part of London does business
Pick an area to see how we approach it.
City of London & Canary Wharf
Regulated sectors compete on trust. We build the E-E-A-T signals, expert content, and technical credibility that Google and AI both reward. For a City law firm or a Canary Wharf fintech, named author pages and a clean entity structure carry more weight than a pile of thin blog posts, and that is what earns a citation in both search and AI answers.
Shoreditch & Old Street
Silicon Roundabout buyers research in ChatGPT and Perplexity before they open Google, so generative and answer engine optimisation lead here, alongside fast, investor-ready sites on Next.js. For a Shoreditch startup, being quoted in an AI answer is where a growing share of your buyers now start, so we build for it from day one.
Camden & Hackney
Independent brands need ecommerce that converts on mobile and a strong local map pack, so they show up for the product and for the customers nearby right now. We run both together, so a Hackney homeware brand ranks when someone searches the product and when someone searches for a shop close to them.
Mayfair & Knightsbridge
Prime brands compete on restraint and reputation. We build premium, minimal sites and shape the brand SERP for a high-intent, low-price-sensitivity buyer. For a Mayfair gallery or a Knightsbridge property firm, that means protecting the first page of your own name and earning the credible links that reassure a discerning buyer before they enquire.
Soho & Fitzrovia
Creative firms need visually ambitious, portfolio-led sites that impress a room of art directors and still load fast. We pair that design ambition with the technical health and content depth to out-rank whoever holds the top spots now, so the work looks the part and gets found.
Greater London
From Croydon to Richmond, local firms need to be found by their own neighbourhood first: the map pack, reviews, a fully optimised Google Business Profile, and area pages. Local SEO is often the fastest route to enquiries for a service business, because the searcher already wants to buy and only needs to find someone close and credible.
The London local SEO checklist
For most London service businesses, the map pack brings enquiries before the blue links do. The searcher already wants to buy and only needs to find someone close and credible. Work through this list before you spend anything on content.
- A Google Business Profile with the correct primary category, real opening hours and the borough you actually trade in
- Name, address and phone number written identically everywhere they appear online
- A UK landline or a mobile you answer, listed on the page a searcher lands on, not buried on a contact form
- One page per area you genuinely serve, written about that area, with different content on each
- LocalBusiness structured data whose values match what a visitor can read on the page
- Real photographs of your premises, your team or your work, rather than stock images of a generic office
- A steady flow of reviews from real customers, with public replies to the awkward ones as well as the kind ones
- Transport and landmark references only where they are genuinely useful to a customer finding you
- Analytics configured so you can see London enquiries separately from the rest of the UK
- A check that your listing is not duplicated across old addresses from a previous office
On the markup point, Google's LocalBusiness structured data documentation sets out the required properties and asks you to validate with the Rich Results Test, then check the page is not blocked by robots.txt, a noindex tag, or a login. It also warns that it can take several days after publishing before Google finds and crawls a page, so patience is part of the method.
Who this suits
- A London business with a live site and at least a few months of Search Console history to work from
- A service firm that trades in specific boroughs and needs the map pack more than it needs national rankings
- An ecommerce brand whose product pages are indexed but never surface for the terms that matter
- A B2B firm whose buyers increasingly start in ChatGPT or Perplexity rather than in Google
- A team that can spare an hour a month and answer honest questions about who its customers are
Who it does not suit
- Anyone who needs a guaranteed number one position, or needs it inside a month
- A brand new domain expecting to outrank established London firms this year
- A business that will not grant read access to Search Console or to the site itself
- A company looking for volume content with nobody available to fact check it
- A one-off project with no appetite for the slow, repetitive part of the work
Getting quoted by ChatGPT, Gemini and Perplexity
There is no secret file, tag or schema that gets you into an AI answer. Google says so directly: there are no additional requirements to appear in AI Overviews or AI Mode, and no new machine-readable file or special structured data you need to add.
So the work is the same solid SEO, done properly, plus writing that a model can lift a clean answer from. In Google's own list, the things that matter are letting crawlers in, linking your pages together internally, giving people a good page experience, keeping important content in text rather than locked in an image, and making sure your structured data matches the visible text. That last one is the rule most agencies quietly break, and it is the one we check on every page we ship.
Google also notes that AI Overviews only appear when its systems judge them useful, so they often do not trigger at all. Anyone selling you a guaranteed AI Overview placement is selling something that does not exist. What we do instead is check monthly whether the assistants name you for the questions your buyers actually ask, and report the answer either way.
What the engagement asks of you
- About one hour for the kickoff call, where we ask who buys from you and why
- Roughly thirty minutes a month for the review call
- A couple of hours in the first fortnight to grant access and answer questions about your services
- An hour or so per long page if you want to review drafts before they go live, which we recommend
- Nothing else. No daily stand-ups, no meeting series, no weekly slide deck
Working with a London agency, answered
About us in London
Are you a web design and digital agency based in London?
What services do you offer London businesses?
Do you meet clients in person in London?
Who actually does the work on my project?
Why choose FactoryJet over a traditional London agency?
Websites & platforms
How long does it take to build a website?
Which platform should I use: WordPress, Shopify, Webflow, Framer, or Next.js?
Do I own the website and the code?
Will a redesign hurt my existing rankings?
SEO & AI search
Do you offer SEO for London businesses?
How long does SEO take to work in London?
Can you get my business cited in ChatGPT and Google AI answers?
What are GEO and AEO?
Do you do local SEO for a specific London borough?
Can you guarantee a first page ranking in London?
Cost & working together
How much does SEO cost in London?
How much does an SEO agency typically cost?
Is an SEO agency worth it?
What are the best SEO agencies in the UK?
Do you charge central-London day rates?
Do I have to sign a long contract?
What access do you need, and when?
What happens after the site goes live?
London specifics
Which London areas and boroughs do you work with?
Which London industries do you work with most?
Why is SEO harder in London than in the rest of the UK?
Can you help a London startup on a tight budget?
Who runs the work, and what this page is based on
Every factual claim on this page links to a primary source you can open and check. Search volumes come from DataForSEO and are labelled with the month they were measured.
Bhavesh Barot
Founder & Chief Technical Architect at FactoryJet · Enterprise Systems & Frontend Specialist
Architect of high-performance Next.js web applications, headless commerce systems, and local search infrastructure for growing brands. Every project is planned, reviewed, and deployed directly under senior technical supervision with zero junior agency handoffs.
Sources
- Do you need an SEO?Google Search Central, Search documentationThe source of the interview questions and the warning signs above. It also states that appearing in organic results costs nothing and that advertising with Google has no effect on organic rankings.
- UK business: activity, size and location, 2025Office for National Statistics, released 24 September 2025The source of the London business counts on this page. London held 538,000 VAT or PAYE registered businesses in March 2025, which is 19.7 per cent of the UK total of 2.73 million.
- AI features and your websiteGoogle Search Central, Search documentationGoogle states there are no additional requirements to appear in AI Overviews or AI Mode, and no special file or schema you need to add. It does ask that your structured data matches the visible text on the page.
- Local business (LocalBusiness) structured dataGoogle Search Central, Search documentationThe reference we follow for local markup, including validating with the Rich Results Test and checking the page is not blocked by robots.txt or a noindex tag.
Page last reviewed 2026-08-25.
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