Case Study · Logistics
A B2B logistics operator winning local contracts on the strength of their digital presence.
+300%
Organic traffic
+150%
GMB calls
Top 3
Local search visibility
Client
Rukman Transport
Bhavesh — Founder, FactoryJet
Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself — so by minute 10 we already know whether what you need pays for itself, and how fast.
At a glance
INDUSTRY
B2B Logistics
SERVICES
Local SEO + GBP + WordPress
TIMELINE
90 Days
SCALE
Multi-city Service Area
OUTCOME
B2B Contracts Secured
TECH
WordPress, Yoast SEO, Google Maps API, Schema
The Challenge
In the competitive logistics sector, trust is currency. Rukman Transport had a minimal digital presence that did not reflect their fleet size or reliability. They were losing local B2B contracts to competitors who simply looked more professional online. Procurement teams short-listing logistics partners would search, find a thin website with no fleet photos, no safety credentials, and no proof of operational scale, and quietly drop them from the bid list before the sales team ever heard about it.
Our Approach
We treated this as a credibility problem first and an SEO problem second. Step one was rebuilding the brand assets — fleet photography, safety credentials, contract case studies — so when a procurement team did land on the site, the firm looked the size it actually was. Step two layered hyper-local SEO on top: Google Business Profile completeness, location-specific landing pages, and schema markup that fed search engines structured information about service area, fleet capacity, and safety record.
What We Built
We overhauled their digital brand identity and executed a hyper-local SEO strategy. We optimized their Google My Business profile end-to-end — every category, every service, every photo, every FAQ. The new WordPress + Yoast SEO stack carried structured data for service area and fleet capabilities. The site highlighted fleet capabilities and safety records prominently, with dedicated microsites for each service vertical. The result was a 300% increase in organic search visibility for high-intent keywords like "industrial transport".
Results
+300%
Organic Search Visibility LiftHigh-intent industrial transport queries
+300%
Organic Traffic
+150%
GMB Calls
Top 3
Local Search Visibility
B2B Procurement
Inquiry Quality
Multiple
Contracts Secured
Full
Brand Refresh
A 300% increase in organic search visibility, a 150% lift in calls from Google Business Profile, and a measurable jump in B2B contracts secured. Procurement teams now find a firm that looks the size it is — and the inquiry-to-contract conversion rate jumped alongside the visibility, because the brand finally backed up the search ranking.
Want results like this?
Bhavesh — Founder, FactoryJet
“B2B logistics operator losing bids to bigger-looking competitors? We rebuild brand + local SEO together. Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself — so by minute 10 we already know whether what you need pays for itself, and how fast.”
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Frequently asked
WordPress is the lowest-friction platform for non-technical teams to keep service-area pages and fleet photos current. Yoast handles the on-page SEO discipline so every new page ships with correct schema, meta, and internal linking.
Procurement teams Google "industrial transport near me" or "B2B logistics [city]" and pick from the local pack. A fully optimized GBP — every category filled, every photo current, every review responded to — gets you into that pack and into the call queue.
LocalBusiness, MovingCompany, Service, and FAQPage schemas covering service area, fleet specs, certifications, and common questions. Schema is what helps search engines display rich snippets — which directly drives click-through rate.
We track form submissions and call recordings tagged as procurement inquiries, then follow them through to signed contract. The lift was measurable both in inquiry volume and inquiry quality.
Directly. Local SEO for B2B logistics in US metros (Dallas, Atlanta, Chicago, LA) is extremely winnable — most operators still have weak GBP profiles. The playbook is identical; only the city pages and certifications change.