Case Study · Logistics
A B2B transport operator whose online presence needed to match the size of its fleet.
Local SEO
Service-area pages and profile
Business Profile completed
Brand
Fleet and safety assets rebuilt
Bhavesh: Founder, FactoryJet
Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.
In short
Rukman Transport is a B2B transport operator that was losing bids because its thin online presence did not show its fleet or safety record. FactoryJet refreshed its brand assets, built a WordPress website with fleet and safety pages, and optimized its Google Business Profile and local search pages for industrial transport searches.
Last updated
At a glance
INDUSTRY
B2B Logistics
SERVICES
Local SEO + GBP + Website
PLATFORM
WordPress + Yoast SEO
BUYERS
Industrial Procurement
SCOPE
Brand + Site + Profile
TECH
WordPress, Yoast, Schema
The Challenge
In logistics, trust decides who gets onto a bid list. Rukman Transport had a minimal online presence that did not reflect its fleet or its reliability, and it was losing local B2B contracts to competitors who simply looked more established online. A procurement team shortlisting transport partners would search, find a thin site with no fleet photos, no safety credentials and no sign of operating scale, and quietly drop the firm before the sales team ever heard about the bid.
Our Approach
We treated it as a credibility problem first and a search problem second. First came the brand assets: fleet photography, safety credentials and examples of contract work, so that a procurement team landing on the site saw a firm of the size Rukman really is. Then local search on top: a fully completed Google Business Profile, pages for each service area, and structured data describing the business, its services and where it operates.
What We Built
We refreshed the brand and built a WordPress website that puts the fleet and the safety record up front, with a page for each service line and each service area. Yoast SEO keeps titles, descriptions and structured data consistent as pages are added. We completed the Google Business Profile in full, with every relevant category, service, photo and common question, so the firm can appear in local results for searches such as "industrial transport" near its operating base.
Results
A firm that looks its size
What ChangedFleet, safety record and service areas visible to procurement teams before the first call
Refreshed
Brand Assets
Built
Fleet Pages
Shown on site
Safety Record
Completed
Google Profile
Own pages
Service Areas
Business + services
Schema
Rukman Transport received a refreshed brand, a website that shows its fleet and safety record, service-area pages, and a fully completed Google Business Profile. This case describes the work delivered; it does not publish traffic or call figures.
Want results like this?
Bhavesh: Founder, FactoryJet
“Logistics operator losing bids to bigger-looking competitors? We rebuild brand, website and local search together. Hi, I'm Bhavesh, founder of FactoryJet. I run every discovery call myself, so by minute 10 we already know whether what you need pays for itself, and how fast.”
Services on this project
Frequently asked
Procurement teams often search for "industrial transport" or "B2B logistics" plus a city and pick from the map results. A complete profile, with every category, service, photo and common question filled in and reviews answered, is what gets a firm into those results and onto the call list.
The fleet, with real photos and vehicle types, the safety record and certifications, the areas served, and examples of contract work. A procurement team is judging whether the firm can handle the volume and the risk, so the site has to show that before anyone calls.
WordPress is easy for a non-technical team to keep fleet photos and service-area pages current. Yoast keeps titles, descriptions and structured data consistent on every new page, so the site stays tidy for search engines as it grows.
LocalBusiness or Organization markup for the company, Service markup for each service line, and FAQPage markup for common questions. Together they tell search engines what the firm does, where it operates and how to reach it.
Because ranking only helps if the visitor trusts what they find. A firm that ranks well but shows a thin site with no fleet or safety information still gets dropped from the shortlist. Brand assets and proof come first, and search brings people to them.
They do when each page is written for that area: the routes covered, the depots or bases nearby, and the types of loads handled there. Copying one page and swapping the city name does not work and can hurt the whole site.
A completed Google Business Profile can start appearing in map results within weeks. Ranking website pages for competitive service searches usually takes several months and depends on how strong local competitors already are.
No. It describes the brand, website and local search work FactoryJet delivered for Rukman Transport.