An Online Store That Sells on Any Platform, at Any Scale

Shopify is the best default for most product-based businesses — reliable hosting, payment infrastructure, and a huge app ecosystem. WooCommerce is right when you're already on WordPress and need deep content-commerce integration (recipes, editorial, guides). BigCommerce suits mid-market brands that need native B2B features without Shopify Plus pricing. Custom Next.js Commerce or headless builds are for businesses with unique product logic, complex configurators, or performance requirements that exceed what platform themes can deliver. We make this assessment during discovery — we won't push a more complex solution than you need.

Headless e-commerce separates your storefront (what customers see) from the commerce backend (inventory, orders, checkout). The frontend is rebuilt in a fast framework like Next.js, while Shopify or another API handles transactions. The result is sub-1-second page loads, full design freedom, and custom UX that platform themes can't match. Most stores under $5M/year revenue don't need headless — the additional build cost doesn't justify the conversion uplift. Above that revenue level, the math usually works in its favor.

Yes. We build custom marketplace platforms with vendor onboarding flows, split payment logic via Stripe Connect, commission management, seller dashboards, product approval workflows, and dispute handling. These are fully custom Next.js builds — Shopify and WooCommerce aren't architected for true multi-vendor marketplaces, so we don't force them into that shape.

Yes — subscription e-commerce is one of the highest-ROI models we build. We implement subscription logic using Recharge (the Shopify standard), Bold Subscriptions, or WooCommerce Subscriptions depending on your platform. Subscription products include: subscription boxes (monthly, quarterly), consumable replenishment programs (coffee, supplements, pet food), digital membership access, and B2B auto-replenishment. Subscription stores generate 30–50% higher customer lifetime value than one-time-purchase stores. We configure cancel flows designed to reduce churn, tiered subscription pricing, and loyalty points for subscribers.

FactoryJet's e-commerce development starts at $3,999 for a platform store build (Shopify or WooCommerce with a custom theme, products, payments, and launch). Advanced stores with subscription logic, B2B pricing, or product configurators run $9,500. Headless storefronts, custom platforms, and multi-vendor marketplaces start at $20,000 and are scoped after a free discovery call. All prices are 60–70% lower than comparable US e-commerce agencies.

A platform store (Shopify or WooCommerce) with a custom theme and standard features takes 3–5 weeks. An advanced store with subscriptions, B2B pricing, or a product configurator takes 5–8 weeks. Headless Next.js storefronts and custom commerce platforms run 8–14 weeks depending on catalog size, integration complexity, and whether we're migrating data from an existing store.

Our engineering and design team is specialized. The same Figma-first design process, the same platform engineering quality, the same Lighthouse audit before handover — at dramatically lower labor costs. We've been building e-commerce for US businesses since 2005. You're paying for the build, not our office overhead or account management layers.

Yes — platform migrations are one of our most common e-commerce engagements. We migrate products (including variants, metafields, and images), customers, order history, and reviews. We map your URL structure and implement 301 redirects for every changed URL before DNS switch. We've migrated stores from WooCommerce, Magento, Squarespace, Wix, PrestaShop, BigCommerce, and custom platforms to Shopify — and from Shopify to headless Next.js.

Yes — if done correctly. Before any migration, we audit your existing URL structure, identify which product and collection pages have rankings worth protecting, and build a complete redirect map before touching DNS. Every changed URL gets a 301 redirect. We submit the new sitemap to Google Search Console on launch day and monitor organic traffic for 30 days post-launch. Most clients see rankings fully recover within 6–8 weeks.

Every e-commerce store we build includes technical SEO as standard: Product and BreadcrumbList schema markup for Google Shopping eligibility, optimized title tags and meta descriptions for product and collection page templates, canonical URLs to prevent duplicate content issues (common on Shopify and WooCommerce by default), compressed images with descriptive alt text, XML sitemap submission to Google Search Console, and Core Web Vitals optimization. Content SEO — collection page copy, keyword research, blog strategy — is available as a separate add-on.

We configure and test Stripe (our default), PayPal, Shop Pay, Apple Pay, Google Pay, Affirm (buy-now-pay-later), Klarna, and Afterpay depending on your platform and market. For B2B clients, we also integrate net terms via Resolve Pay or similar. All payment flows are tested end-to-end on staging before launch — we don't go live with an untested checkout.

Yes. Common integrations include: ERPs (NetSuite, SAP B1, Brightpearl, Cin7), 3PLs (ShipBob, ShipMonk, custom warehouse systems), accounting (QuickBooks, Xero), shipping (ShipStation, Shippo, EasyPost), and POS systems (Shopify POS, Square, Lightspeed). If your system has an API or supports webhooks, we can connect to it.

Yes — B2B e-commerce is a growing part of our work. We build: wholesale ordering portals with tiered dealer pricing (show retail price to consumers, wholesale price to authenticated dealers), net-30/net-60 payment terms via Resolve Pay, Apruve, or Shopify's native B2B tools, company account management with multiple users per buyer account, custom price lists per customer segment, minimum order quantity enforcement, purchase order upload, and reorder pads. Shopify Plus includes native B2B features; standard Shopify B2B is handled via apps. WooCommerce B2B uses WholesaleX or B2BKing.

Mobile accounts for 65–75% of US e-commerce traffic but only 55–60% of revenue — the gap is caused by poor mobile checkout UX. FactoryJet closes it with: mobile-first layout design (375px screen built before desktop), one-tap Apple Pay and Google Pay checkout (eliminates the single largest cart abandonment point), thumb-friendly product page layouts with sticky Add-to-Cart buttons, lazy-loaded images that deliver fast initial paint on mobile networks, and Google Core Web Vitals compliance (LCP under 2.5s, CLS below 0.1, INP under 200ms). Every store passes Lighthouse 90+ on mobile before delivery.

Yes — international e-commerce configuration is a standard capability. We implement Shopify Markets for multi-language, multi-currency storefronts: automatic currency conversion with presentment currencies, translated product descriptions and collection pages via Shopify's Translate & Adapt app or Weglot, international shipping zones with zone-specific carrier rate calculations, duty and import tax display at checkout via Shopify's Landed Cost feature, HS tariff code fields for customs declarations, and international payment methods (Klarna for EU, iDEAL for Netherlands, Mercado Pago for Latin America). We also handle IOSS registration guidance for EU sales above €150 thresholds.

Three things: price (60–70% cheaper — specialized team serving US businesses since 1999), ownership (full codebase delivered to your GitHub on launch day, zero lock-in), and honesty (we'll tell you when a simpler solution fits better than a more expensive one). We've delivered 500+ projects for US businesses. We know what actually drives e-commerce revenue versus what looks good in a proposal.

Yes — 100%. The full codebase is delivered to your GitHub repository on launch day. You own every file, every integration, and all API credentials. No proprietary platform, no monthly FactoryJet retainer required to keep your store running. Any developer — ours or someone you hire later — can maintain and extend it.

Every e-commerce project includes a 14–30 day post-launch support window covering bug fixes, minor adjustments, and launch questions at no additional charge. Beyond that, FactoryJet offers monthly retainer plans from $299/month: up to 4 hours of development time, priority same-day bug response, and access to a dedicated engineer who knows your codebase. Retainer clients get pre-built seasonal campaign assets, quarterly performance reviews, and priority scheduling for new feature development. We also offer one-time project engagements for specific post-launch work: new collections, checkout A/B tests, app integrations, and performance audits.

A freelancer works well for: a simple theme installation, a single-app integration, or a small catalog store with no custom requirements. An agency makes sense when: you need a custom design (not a theme), you're migrating from another platform with SEO equity to protect, you have complex product logic (variants, subscriptions, B2B pricing), or you need the project delivered on a deadline. FactoryJet operates at agency quality with transparent fixed pricing — you get a full team (designer, developer, QA) at the cost of a mid-market freelancer, with a 7-day delivery guarantee on standard Shopify builds.