Website Redesign Services That Actually Generate Leads

A website redesign service involves rebuilding your existing website — its visual design, page structure, code, and content layout — to better serve your current business goals and meet modern web standards. This goes beyond updating colors or swapping images. A proper redesign addresses the underlying architecture: how pages are structured for SEO, how fast the site loads on mobile, how clearly it communicates your value to a first-time visitor, and how easy it makes it for someone to become a lead or customer. Most small business websites built before 2021 fail on at least two of these dimensions.

A refresh updates the look: new photos, updated copy, a color palette change. A redesign addresses structural and technical problems a refresh can't fix. Signs you need a redesign rather than a refresh: your site takes more than 3 seconds to load on mobile, visitors land on your homepage but don't know what you do within 5 seconds, your Google rankings have been declining despite good content, your site was built with a page builder that creates bloated code (Elementor, Divi, WPBakery), or your mobile experience has significant usability issues. We'll tell you honestly which you need after a free audit.

An AI website redesign uses artificial intelligence tools as part of the design and strategy process — not to replace human designers, but to make better decisions faster. We use AI to analyze competitor sites at scale, identify the content gaps your current site has vs. what top-ranking competitors include, generate and test copy variations, and audit your current site's conversion path. The design and development work is still done by experienced humans — AI accelerates the research and strategy phase, which typically produces a more informed redesign than an agency that relies purely on intuition.

Yes — when done correctly. A redesign that improves Core Web Vitals, mobile usability, page structure, and on-page SEO will almost always improve rankings within 60–90 days. The risks come from poor execution: not implementing 301 redirects for changed URLs, removing content that was ranking, or changing page structure in ways that fragment internal linking. FactoryJet's redesign process includes a pre-launch SEO audit, full 301 redirect mapping, and preservation of all ranking signals — so you launch with the SEO floor intact and improvements in place to build from.

Five stages: Redesign Audit (free — we analyze your current site's speed, mobile experience, content structure, and competitor positioning), Design & Content Strategy (sitemap and page briefs you approve before design starts), Visual Design Mockups (desktop and mobile designs in Figma, two revision rounds), Development & CMS Build (clean code, no page builders, CMS integration), and QA, Launch & Handover (full browser/device testing, 301 redirects, Analytics setup, 30-day support). Nothing gets built until you've approved the strategy. Nothing goes live until you've signed off on QA.

FactoryJet delivers up to 5-page redesigns in 7 business days. Business website redesigns of 10–20 pages typically take 3–4 weeks. E-commerce redesigns run 4–6 weeks depending on catalog size and custom functionality. The timeline is driven by two things: your content readiness and the speed of your feedback. Our process has structured checkpoints with 24-hour feedback windows — clients who respond quickly consistently hit the fast end of these timelines.

Access to your current site, your branding assets (logo files, brand colors if defined), and clarity on your goals — who your customers are, what you want the site to achieve, and what you don't want carried over from the current version. We handle content audit and gap analysis, and we can work with your existing copy or provide copywriting guidance as part of the project. You don't need to come in with a brief or a spec — we build that with you in the strategy phase.

Both. We audit your existing content and identify what to keep, what to restructure, and where there are gaps. For most small business redesigns, we reorganize and optimize existing content rather than starting from scratch — which keeps costs down and preserves any SEO value your current pages have built. If you need net-new copy for new pages or a significantly expanded site, we offer copywriting as an add-on service. We'll scope this clearly in the strategy phase so you know the cost before we start.

Yes — adding new functional capabilities is one of the most common reasons clients come to FactoryJet for a redesign rather than just a refresh. We add: Shopify e-commerce to an existing service or content site (product catalog, checkout, payments), appointment booking and scheduling (Calendly, Cal.com, or custom-built), online payment for services (Stripe Checkout), client intake forms with CRM routing, membership and gated content sections, event registration with payment, and AI chatbot integration. The redesign process treats new functionality as a first-class requirement — not an afterthought bolted onto an existing template. New features are scoped in the discovery phase so pricing is fixed before design begins.

FactoryJet's website redesign services start at $1,499 for up to 5 pages delivered in 7 days. Business website redesigns (10–20 pages with custom design and CMS) typically run $3,500–$7,500. E-commerce redesigns on Shopify or WooCommerce start at $4,999. Fixed-price and milestone-paid — our engineering team has served US businesses for 25+ years with lean operations and US-hour project management.

The most direct returns: lead volume (better conversion path and SEO), lead quality (clearer positioning attracts better-fit prospects), and operational time (a CMS you can actually use saves the ongoing cost of paying a developer to update copy). Service businesses regularly report 40–80% more contact form submissions after a conversion-focused redesign. E-commerce clients see 15–25% improvement in conversion rate. At typical small business revenue levels, a 20% improvement in lead conversion from a $3,500 redesign pays back in weeks, not months.

Yes — hosting, domain renewal, and any SaaS tools you use (booking software, live chat, email marketing). These exist regardless of who builds your site. FactoryJet does not lock you into proprietary hosting — you own your site and can host it anywhere. Typical small business hosting runs $20–$80/month. Ongoing maintenance (security updates, plugin updates, small content changes) is available as an optional monthly retainer, or you can self-manage if your team has the bandwidth.

We select the technology stack based on your needs. For content-heavy business sites we use Next.js (React) for maximum performance — static generation, sub-second load times, and Lighthouse 90+ scores. For clients who need a familiar CMS, we use WordPress with a custom theme (no page builders). For e-commerce we work with Shopify and WooCommerce. We don't use Elementor, Divi, WPBakery, or other page builders — they produce bloated code that fails Core Web Vitals and inflates page size 3–5× unnecessarily.

A properly managed redesign should protect and improve your SEO. Our process: pre-launch audit of all ranking pages and their URLs, full 301 redirect map for any changed URLs, preservation of existing meta titles and descriptions (unless we're improving them), schema markup added for relevant page types, and XML sitemap submitted to Google Search Console on launch day. We track ranking positions for 30 days post-launch and flag any drops for immediate investigation. The goal is to launch with your current rankings intact and improvements in place that compound over the following 60–90 days.

Yes. We QA every site across Chrome, Firefox, Safari, and Edge on desktop, and on iOS Safari and Android Chrome on mobile — which covers over 95% of US web traffic. Mobile testing is done on real devices, not just browser emulation, because emulation misses touch target issues, font rendering differences, and scroll behavior that only appear on actual hardware. We don't launch until the site passes QA on all test environments.

Three differences: pricing model (fixed-price and milestone-paid, with specialized engineers serving US businesses since 1999 — no layers of account managers and PMs inflating your bill), speed (we deliver 5-page redesigns in 7 days — traditional agencies average 8–16 weeks for the same scope), and SMB focus (500+ small business projects means we understand the operational reality of your size — you don't need enterprise features, you need a site that generates leads and loads fast on a phone). We also own your outcome, not your timeline: fixed prices mean you know the cost before you commit, not after.

Yes — on a strategy call we share before/after case studies relevant to your industry. Published results: a professional services firm whose redesigned site generated 3× more contact form submissions in the first 60 days; a home services contractor whose mobile redesign increased click-to-call conversion by 65%; an e-commerce brand that recovered $40,000 in monthly revenue from cart abandonment after a checkout redesign. We'll share examples from your specific vertical during the free audit.

You do. You own all design files, code, content, and domain. We deliver everything at handoff — Figma design files, source code repository access, CMS admin credentials, and all third-party platform connections. We don't use proprietary builders or platforms that would trap you in an ongoing relationship. If you want to take the project to another developer after launch, you have everything you need to do that. We prefer to earn your ongoing business through results, not contracts.

Every project includes two rounds of design revisions before development begins. If the first mockup isn't the right direction, you tell us — that's what the revision rounds are for. We've found that redesigns that go through the proper strategy phase (sitemap approval, content brief, competitive analysis) very rarely produce a first mockup that needs a full direction change, because the design is grounded in decisions you've already made and approved. We also do a free kickoff call before any design work starts to align on style references so there are no surprises when the first mockup arrives.

Yes — every redesign project includes a 14–30 day post-launch support window for bug fixes, content corrections, and minor adjustments at no additional charge. Beyond that, FactoryJet offers website maintenance plans from $199/month: security updates (critical for WordPress sites), plugin and dependency updates, daily automated backups, uptime monitoring, and 2 hours of content and minor design changes per month. We also offer a 90-day redesign performance review: a structured analysis of before-and-after conversion rates, organic traffic, and Core Web Vitals to verify the redesign is delivering measurable business results. Redesign clients who skip maintenance typically see performance degradation within 12 months as outdated dependencies accumulate security vulnerabilities.