Organic search that compounds.
AI search that cites you. Both, every month.

AI SEO is the practice of optimizing a website so that AI engines — ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — cite it as a source when answering user questions. It overlaps with traditional SEO (you still need clean structure, fast load times, and authority signals) but adds new requirements: schema-rich answer formatting, structured FAQ and HowTo blocks, and third-party citation acquisition that AI engines treat as credibility signals.

GEO stands for Generative Engine Optimization — optimizing for AI engines that generate answers (ChatGPT, Perplexity, Claude, Gemini). AEO stands for Answer Engine Optimization — optimizing for any engine that returns a direct answer instead of a list of links, including Google AI Overviews and traditional featured snippets. In practice the two overlap heavily, and our retainers cover both. Most agencies pick one buzzword; the underlying work is largely the same.

A meaningful and growing share of US search traffic in 2026 happens inside AI assistants rather than starting on Google. Even searches that do start on Google increasingly end with an AI Overview answer above the blue links. If your site is not engineered to be cited by the AI layer, you lose traffic that no traditional SEO audit will surface — and that traffic gap compounds month over month as more search shifts away from blue links.

Traditional SEO optimizes for ranking position in Google's blue-link results. AI SEO optimizes for citation inside AI-generated answers. The mechanics differ: AI engines extract structured answers, weight source credibility heavily, and treat third-party citations as authority signals. Keyword density and backlink volume — staples of old-school SEO — matter less. Schema, structured Q&A, and verifiable expertise matter more.

No. Google rankings still drive a large share of organic traffic and revenue, especially for transactional queries. AI SEO is additive — most of the work that earns AI citations (schema, structure, expert content, third-party citations) also improves Google rankings. Every retainer reports both AI-citation metrics and Google rank changes so you see both signals moving.

All four major generative engines — ChatGPT, Perplexity, Claude, and Gemini — plus Google AI Overviews. We track citation frequency in each engine monthly. Most competitors focus on Google AI Overviews because it overlaps with their existing SEO playbook; we treat ChatGPT and Perplexity as first-class targets because that is where younger and mid-market US buyers increasingly start their research.

ChatGPT primarily uses Bing-style web search for live information, augmented by its training data for general knowledge. To be cited, a page needs to (a) be crawlable by GPTBot, (b) have clear question–answer structure or schema, (c) appear in the top web-search results for the query, and (d) carry credibility signals like authorship, freshness, and third-party citations. We optimize for all four.

Yes, especially for B2B and research-heavy buyer journeys. Perplexity emphasizes source citation prominently in every answer and skews toward credibility-weighted ranking. A well-cited page on Perplexity drives high-intent referral traffic at conversion rates often above Google blue-link traffic. Mid-market buyers in tech, finance, and professional services are particularly active there.

Google AI Overviews matter because they sit above the blue links and increasingly absorb the click that would have gone to position 1–3. We optimize for AI Overview inclusion the same way we optimize for traditional featured snippets — clear answer formatting, schema markup, and authority signals — and we report AI Overview appearances monthly alongside traditional rank tracking.

The audit covers: (1) a full GEO/AEO scan — how many citations your site has across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews today, (2) a competitive citation gap report — which competitors are being cited where you are not, (3) a schema and structural assessment — what is missing or broken, and (4) a 90-day roadmap with prioritized fixes. Deliverable: a written report plus a strategy call with Bhavesh.

Each article is briefed by a senior strategist, written by a subject-matter expert with verifiable credentials, edited for clarity and answer-extractability, and structured with the schema AI engines extract verbatim (FAQPage, HowTo, Article). We do not use LLM-generated boilerplate. AI engines actively demote LLM-spammed content; expert-authored, structurally clean content is the only durable path.

At minimum: Organization, WebPage, BreadcrumbList, Article, FAQPage, and HowTo where applicable. For e-commerce sites we add Product, AggregateRating, and Offer. For service businesses we add Service and AggregateRating. Schema is implemented in JSON-LD (the format Google and Perplexity prefer) and validated against schema.org and the Google Rich Results Test before deployment.

We pitch your subject-matter experts as named sources to industry publications, podcasts, expert directories, and structured data partnerships that AI engines crawl. This is not link building in the old sense — we are after named citations and source attribution, not anchor-text backlinks. Citations from credible third parties compound the credibility signal that AI engines weight heavily.

We do citation acquisition, which overlaps with link building but is not the same. The deliverable is named third-party mentions of your experts and products — in publications, podcasts, and directories — that AI engines treat as credibility signals. We do not do bulk guest-post placements, PBN links, or any tactic that violates Google's spam guidelines. Quality over volume, every time.

We run scripted prompts across ChatGPT, Perplexity, Claude, and Gemini for your target queries and log every citation we see. We also track Google AI Overview appearances and traditional rank positions. Results go into a monthly report you can read in five minutes — citation count per engine, query coverage, and changes vs the prior month.

Three categories: (1) AI citation metrics — count per engine, query coverage, share of voice vs competitors, (2) Google metrics — rank changes, AI Overview appearances, impressions, clicks, and (3) business attribution — organic sessions, AI-referral sessions, conversions, and revenue where tracking is wired in. Every metric ties back to the 90-day roadmap so you see progress against plan.

A typical 90-day Growth retainer outcome: 30–60% increase in AI citation count across the four major engines, 10–20 new Google AI Overview appearances on target queries, schema deployed across 80%+ of relevant pages, and 4–12 net-new AI-citable articles shipped. The audit roadmap is sequenced so the highest-impact fixes ship in the first 30 days.

AI search is evolving every quarter. Locking clients into 12-month contracts on a playbook that may need to change at month 4 is not how we want to work. Month-to-month forces us to keep proving value. If we are not moving citations, you should be able to leave. Most of our retainers run 18+ months voluntarily — that is the bar we set for ourselves.

You can move tiers anytime with one billing-period notice. Most clients start on Growth, see citation momentum at month 3–4, and step up to Scale. A few skip to Scale or Enterprise after the audit reveals a larger gap than expected. Tier changes never trigger setup fees or onboarding charges — the underlying engagement is continuous.

Yes. The $2,499 audit is a complete deliverable — many clients use it as a one-time strategic input, implement the roadmap with their own team, and return for retainer support later. If you do continue into a retainer within 30 days, the audit fee is credited against your first month. Either way, you own all audit deliverables outright.

You give one billing-cycle notice. We finish the current month, hand over all in-flight work, transfer schema and content assets to your team, and provide a wind-down briefing. Everything we built is yours from day one — no IP transfer fees, no withholding of credentials. The relationship ends cleanly so the door stays open for re-engagement later.