Custom Shopify Stores That Sell, Not Just Look Good

FactoryJet's Shopify development starts at $3,999 for a custom Liquid theme build on an existing store. A full store build — custom theme, product catalog setup, payment configuration, shipping, apps, and launch — runs $7,500. Shopify Plus builds with checkout customization, B2B portals, or headless Hydrogen storefronts start at $15,000. All prices are 60–70% lower than comparable US Shopify agencies.

A custom theme applied to an existing store takes 2–3 weeks from design sign-off. A full store build from scratch takes 3–5 weeks. Shopify Plus or headless Hydrogen builds run 6–10 weeks depending on B2B complexity, number of storefronts, or custom app requirements. We give you a firm timeline after the discovery session — not before, because scope drives everything.

Our design and engineering team is specialized. That's the full explanation. The same Figma-first design process, the same Liquid and Hydrogen engineering, the same Lighthouse performance standards — at dramatically lower labor costs. We've built Shopify stores for US brands since Shopify launched. We don't have layers of account management and project coordinators inflating your invoice.

Standard Shopify (Basic, Grow, Advanced) works well for most DTC brands under $1M–$2M/year in revenue. Shopify Plus is worth the investment when you need: custom checkout UI (Checkout Extensibility), a B2B wholesale portal with company accounts and net terms, multi-storefront management, advanced Shopify Flow automation, or dedicated Shopify support. We make this assessment during discovery and won't push you to Plus if you don't need it.

Headless Shopify rebuilds your storefront in Hydrogen (React/Remix) while keeping Shopify as the backend for inventory, orders, and checkout. The result is sub-1-second page loads, full design freedom, and custom UX impossible within standard Liquid. Most brands under $5M/year don't need headless — the additional build and maintenance cost outweighs the benefit. Above that, a meaningful conversion rate improvement typically pays for it within 6–12 months.

Yes to both. We integrate any Shopify App Store app into your theme — reviews (Yotpo, Okendo, Judge.me), subscriptions (ReCharge, Skio), loyalty (Smile.io, LoyaltyLion), upsell (CartHook, ReConvert), and more. When off-the-shelf solutions don't fit your workflow, we build custom private apps using Shopify's GraphQL Admin API and Polaris design system.

Commonly integrated apps by category: Email — Klaviyo (our default), Omnisend; Reviews — Yotpo, Okendo, Judge.me; Subscriptions — ReCharge, Skio; Loyalty — Smile.io; Upsell/Cross-sell — CartHook, ReConvert, Zipify OCU; Shipping — ShipStation, Shippo, EasyPost; Inventory — Inventory Planner, Skubana; Search — Searchie, Boost Commerce. We configure them to match your theme — no floating widget boxes or mismatched UI.

Yes — Shopify B2B is increasingly a core use case. For Shopify Plus clients, we configure the native B2B features: company accounts, contact management, custom price lists per company, net payment terms (net-30, net-60), tax exemptions, and a dedicated B2B storefront with password-protected catalog access. For standard Shopify, we implement B2B via apps: Wholesale Gorilla, WholesaleX, or Locksmith for catalog gating. We configure PO upload, minimum order quantities, volume discount tiers, and reorder pads. Shopify's B2B handles $40B+ in annual wholesale transactions — it's a mature feature set that replaces standalone wholesale portals.

Yes — Shopify subscription stores are a core FactoryJet specialty. We integrate Recharge (the Shopify subscription leader, powering brands like Dr. Axe, Graza, and Hydrant), Bold Subscriptions, or Skio depending on your catalog and churn management needs. Implementation includes: subscription product configuration (frequency options, trial periods, build-a-box), subscription management portal for customers (pause, skip, swap, cancel), cancel-save flows designed to recover 15–25% of would-be churners, subscription analytics dashboard, and Klaviyo integration for subscriber retention emails. Subscription builds typically add $1,000–$2,500 to a base Shopify project.

Yes — WooCommerce to Shopify is one of our most common migrations. We export all products (with variants, metafields, and images), customers, and order history. We map your existing URL structure and implement 301 redirects for every product and collection URL to protect your SEO equity. We test the full checkout flow on the staging store before switching DNS, so launch day has zero downtime.

We've migrated stores from WooCommerce, BigCommerce, Magento (1.x and 2.x), Squarespace Commerce, Wix eCommerce, PrestaShop, Volusion, and custom-built platforms. The migration complexity depends on your product catalog size, number of metafields, and whether you have complex pricing rules or customer segments that need to be rebuilt in Shopify's data model.

Yes, if the migration is done correctly — and ours are. Before any migration, we audit your current URL structure, identify which product and collection pages have Google rankings worth protecting, and build the redirect map before we touch anything. We implement 301 redirects for every changed URL, submit the new sitemap to Google Search Console on launch day, and monitor organic traffic for 30 days post-launch. Most clients see rankings recover fully within 6–8 weeks.

Yes — technical SEO is included in every build. This covers: optimized title tags and meta descriptions for all product, collection, and page templates; Product schema markup for Google Shopping eligibility; BreadcrumbList schema; canonical URLs to handle Shopify's duplicate URL patterns (?variant=... URLs); compressed images with descriptive alt tags; sitemap.xml submission to Google Search Console; and Core Web Vitals optimization. Content-level SEO (collection page copy, blog strategy) is available as an add-on.

Our custom Liquid themes consistently score 90–97 on Lighthouse Performance (Shopify's infrastructure caps some scores vs. static sites) and 100 on Accessibility, Best Practices, and SEO. Headless Hydrogen builds typically score 95+ on Performance. We run a PageSpeed Insights audit before every handover — you see the scores before you sign off.

Shopify has technical SEO quirks that generic developers miss: duplicate content from collection/product URL patterns, auto-generated pagination parameters that dilute crawl budget, and theme-generated JavaScript that blocks initial page paint and Core Web Vitals scores. FactoryJet fixes all three and adds AEO (Answer Engine Optimization) for ChatGPT and Perplexity: Product schema with price, availability, and review aggregation; FAQPage schema targeting 'best [product]', 'how to use [product]', and 'is [product] worth it' queries; and BreadcrumbList schema for category pages. Stores built with AEO get cited in AI-generated answers — a zero-click traffic source that's growing 40% year-over-year.

Yes — 100%. The full theme codebase is delivered to your GitHub repository on launch day. You own every line of Liquid, every custom section schema, and all app integration code. Any Shopify developer can work with it in the future. No lock-in, no proprietary framework, no retainer required to keep the store running.

Three differences: price (60–70% cheaper, specialized team serving US brands since 1999), speed (3–5 weeks vs. 3–6 months at most US agencies), and ownership (full code delivery on launch day, not held behind a retainer). We've built 120+ Shopify stores across DTC, B2B, and enterprise brands. We understand what actually drives conversion on a product page — not just what looks good in a proposal.

Yes. If you have a working store with existing sales and traffic, we never rebuild blindly. We audit what's performing, identify specific conversion bottlenecks (slow product pages, broken mobile checkout, confusing navigation), and scope targeted improvements — not a full rebuild unless the codebase genuinely can't be salvaged. Sometimes the fix is a new theme. Sometimes it's optimizing three pages.

Four things separate high-converting Shopify stores from visually nice ones that underperform: (1) Mobile checkout — 65% of traffic is mobile; one-tap Apple/Google Pay and a clean 3-step checkout recover 20–30% of mobile abandonment. (2) Product page trust signals — reviews, stock scarcity, return policy summary, and size guides placed above the fold near the Add-to-Cart button. (3) Page speed — every 100ms of load time improvement increases conversion by 1%; FactoryJet targets LCP under 2.5s on mobile. (4) Post-purchase upsells — a native Shopify post-purchase offer page can increase AOV 12–18% with zero additional ad spend. Every FactoryJet build implements all four.

Yes — every Shopify project includes a 30-day post-launch support window for bug fixes, minor adjustments, and launch questions. Beyond that, FactoryJet offers monthly retainer plans from $299/month: up to 4 hours of Shopify development, same-day priority bug response, and access to the engineer who built your store. Common retainer work includes: new collection page builds, metafield schema updates, app integrations, Klaviyo flow updates, seasonal landing pages for Black Friday/Cyber Monday, and performance optimization reviews. We also offer a one-time Shopify Audit package — a 2-hour review of conversion rate, technical SEO, Core Web Vitals, and checkout flow — that clients often run 60–90 days after launch.