of shoppers use multiple channels during a single buying journey, not just one.
Source: Harvard Business Review, 46,000-shopper studyOmnichannel commerce
One catalog. Every channel. One system that sells.
We design, build, and run the engine behind omnichannel commerce, so your web store, retail POS, marketplaces, and social shops read from one catalog, one inventory, and one source of truth. DTC and B2B, on the platforms you already use.
// the basics
What is omnichannel commerce?
Omnichannel commerce means selling across every channel your customers use, web, mobile, retail, marketplaces, and social, with one connected system behind it. Unlike a multichannel setup where a separate store, POS, and marketplace tool each hold their own stock and pricing, an omnichannel ecommerce platform reads from one catalog and one inventory, so a customer can buy anywhere and you still see one order history and one source of truth.
For retail and DTC brands, that is the difference between channels that compete for stock and channels that cooperate. A shopper can buy online and pick up in store, return in one place what they bought in another, and earn loyalty that follows them everywhere. Your team works from one view of inventory, orders, and customers instead of reconciling spreadsheets between systems.
We are the agency that designs and builds that connected system, then hands it over for you to own and run. Multichannel means you sell in many places; omnichannel means those places act as one. That is the difference we engineer, on Shopify, BigCommerce, Adobe Commerce, a headless build, or Commerceflo, whichever fits your catalog and channels best.
// why it matters
Shoppers already buy across channels
more repeat shopping trips from omnichannel customers within six months, who also spend 10% more online.
Source: Harvard Business Reviewin US buy-online-pickup-in-store (BOPIS) sales in 2024, on track for roughly $509B by 2033.
Source: ResearchAndMarkets, 2025// why it pays off
The benefits of going omnichannel
One source of truth
Pricing, stock, and orders read from one record, so channels never fight over inventory.
Buy and fulfill anywhere
Ship-from-store, buy-online-pickup-in-store, curbside, and endless aisle on one inventory.
No oversells
Live inventory sync across web, POS, and marketplaces ends manual reconciliation.
One customer view
One profile and order history across every channel powers better service and marketing.
Add channels fast
A new marketplace or retail door plugs into the same engine, not a new silo.
DTC and B2B together
Retail and trade pricing on one catalog, with gated B2B logins where you need them.
// what we build
An omnichannel commerce system, end to end
The pieces that turn separate tools into one connected commerce system your team and customers can trust.
Storefront + POS unification
Your online store and retail point of sale sharing one catalog, inventory, and customer record.
Inventory & order management
A single OMS view with live stock, fulfillment routing, and order orchestration across locations.
Marketplace integration
Amazon, Walmart, and eBay listings, pricing, and orders synced to one inventory.
B2B portal on the same catalog
Gated trade ordering with tiered pricing and net terms alongside your DTC store.
Customer data & loyalty
One customer profile and loyalty program that follows the shopper across channels.
ERP, PIM & 3PL integration
Your back-office systems wired into one order and inventory layer.
// who we build for
Omnichannel, by business type
Retail + DTC brands
Connect your online store and retail POS so stock, pricing, and customers are shared. Ship-from-store, buy-online-pickup-in-store, and a single loyalty profile across web and counter mean shoppers get one experience and you get one set of numbers.

Multi-location & franchise
One catalog and inventory across many stores, with per-location stock, fulfillment routing, and reporting that rolls up to one view. Open a new door without spinning up a new system, and route every order to the location that fulfills it best.

Wholesale + DTC hybrid
Run a consumer storefront and a gated B2B portal on the same products and stock, with tiered pricing, net terms, and reordering for trade accounts. Your wholesale and retail demand draw from one inventory instead of competing spreadsheets.

Marketplace sellers
Sell on Amazon, Walmart, and your own store from one inventory, with listings, pricing, and orders synced so you never oversell. Add a channel when it makes sense, and keep one clean view of stock and revenue across all of them.

// the difference
Multichannel vs unified omnichannel
| Capability | Single channel | Multichannel (disconnected) | Unified omnichannel |
|---|---|---|---|
| Inventory | One store | Separate per channel | One live inventory |
| Pricing & catalog | One list | Re-keyed per tool | One catalog, channel rules |
| Customer view | Partial | Fragmented | One profile + history |
| Fulfillment | Basic | Manual routing | Ship-from-store, BOPIS, endless aisle |
| Add a channel | Hard | New silo | Plugs into one engine |
// how we work
From many tools to one system you own
Map
We map your channels, catalog, inventory, and systems, then recommend the platform and write a fixed proposal.
Unify
Storefront, POS, marketplaces, and B2B connected to one catalog and one inventory.
Integrate
ERP, OMS, PIM, POS, and 3PL wired into one order and inventory layer.
Launch & own
Data migration with 301 redirects, staging QA, a clean cutover, then you own and run it.
// founder-led
Built with you, owned by you
You work directly with the founder and a small senior team. We design and build your omnichannel commerce system, then hand it over. You own and run it, with us on call to support and scale.

// what clients say
Real founders, real builds
“We were live in 6 days, I genuinely did not believe that was possible. The design is stunning, the WhatsApp integration brings in inquiries every day, and the site has stayed lightning fast.”
Ricky B.Founder, Belle Maison“In our business, clients size you up before they ever call. FactoryJet built us a website that finally looks as solid as the work we deliver, and we are getting real project inquiries through it.”
Vishal K.Director, Impulse BrandingOMNICHANNEL COMMERCE FAQ
Questions before you build.
If your question is not below, send a short brief and answers usually come back inside 24 hours.
Topics
Can’t find your answer?
Talk to the founderOmnichannel basics
What is omnichannel commerce?
Omnichannel commerce means selling across every channel your customers use, web, mobile, retail, marketplaces, and social, with one connected system behind it. An omnichannel ecommerce platform reads from one catalog and one inventory, so a customer can buy anywhere and you still see one order history and one source of truth.
What is the difference between multichannel and omnichannel ecommerce?
Multichannel means you sell in many places that each run on their own stock and pricing. Omnichannel connects those channels to one catalog, one inventory, and one customer record, so they act as a single system. We build the connected, omnichannel version, not a pile of disconnected tools.
What is an omnichannel commerce platform?
It is the system that keeps your storefront, POS, marketplaces, and B2B portal reading from one catalog and one inventory, with one view of every customer and order. We build it on the platform that fits and connect it to the rest of your stack.
What are the benefits of omnichannel commerce?
One source of truth for stock and pricing, no oversells, the ability to buy and fulfill anywhere, one customer profile, and the ability to add a channel without building a new silo. Research from Harvard Business Review found omnichannel customers make more repeat trips and spend more than single-channel shoppers.
Connecting channels
Can you connect my online store and retail POS?
Yes. We connect your store and POS so stock, pricing, and customers are shared, and we enable ship-from-store and buy-online-pickup-in-store (BOPIS) on one live inventory.
Can you sync inventory across marketplaces like Amazon and Walmart?
Yes. We sync listings, pricing, and orders across Amazon, Walmart, eBay, and your own store from one inventory, so you never oversell and never reconcile stock by hand.
Do you build ship-from-store, BOPIS, and endless aisle?
Yes. Ship-from-store, buy-online-pickup-in-store, curbside, and endless aisle all run on the single connected inventory we set up, with fulfillment routing across your locations.
Can you integrate our ERP, OMS, PIM, and 3PL?
Yes. We connect your ERP, order management system, PIM, POS, and 3PL into one order and inventory layer so every channel reads the same data instead of holding its own copy.
Platforms
Which platforms do you build omnichannel on?
Shopify and Shopify Plus, BigCommerce, Adobe Commerce (Magento), headless and composable builds, and Commerceflo. We are platform-agnostic and recommend the fit for your catalog, channels, and budget.
What is the best omnichannel commerce platform?
There is no single best one; it depends on your catalog size, the channels you sell on, your B2B needs, and your budget. We compare the options against your situation on a scoping call and recommend the fit rather than the most expensive tool.
Is Shopify good for omnichannel commerce?
Shopify and Shopify Plus handle online plus retail POS well and connect to marketplaces, which suits many DTC and DTC-plus-B2B brands. For very large catalogs or deep B2B, we may recommend Adobe Commerce or a headless build instead.
Do you build headless or composable omnichannel commerce?
Yes. When you need custom front ends across many channels or top-tier performance, we build headless and composable commerce with your storefront decoupled from the commerce engine and connected through APIs.
Working together
Can DTC and B2B run on one omnichannel system?
Yes. We run a consumer storefront and a gated B2B portal on the same catalog and inventory, with tiered pricing, net terms, and reordering for trade accounts.
Can you migrate our channels without losing SEO?
Yes. We handle replatforming and data migration, including products, customers, orders, and pricing, with 301 redirects and a cutover plan that protects your rankings and uptime.
How long does an omnichannel commerce build take?
It depends on how many channels and systems we connect and how complex your catalog and pricing are. After a short scoping call you get a phased timeline with milestones, and a fixed proposal before any work starts.
Do we own the omnichannel system you build?
Yes. You own and operate everything we build. We design, build, implement, and then hand it over, and we stay on call to support and scale it. We never run your store for you.
// before you commit
Make every channel act as one.
Tell us where you sell today. We will map your channels, catalog, and inventory into one system and send a fixed proposal before any work starts.
“We were live in just 6 days. New inquiries come in every day, and the site is still really fast.”
Related: B2B e-commerce, headless commerce, Commerceflo, and e-commerce development.