$2.3T
US B2B ecommerce site sales in 2024, up about 10.5% year over year, making it one of the fastest-growing sales channels.
Source: Digital Commerce 360B2B e-commerce development
B2B e-commerce your buyers actually want to use.
We are a B2B ecommerce development agency. We build B2B ecommerce platforms with the rules trade buyers expect, account pricing, net terms, approvals, and one-click reordering, integrated with your ERP. Your buyers self-serve, your team stops re-keying orders.
DTC + B2Bon one catalog & inventory
Net 30/60terms, POs & approvals
Any ERPintegrated to the storefront
10+ yrsbuilding commerce
// the basics
What is B2B e-commerce?
B2B e-commerce is selling to other businesses online, the way trade buyers actually purchase. Unlike a direct-to-consumer store with one price for everyone, a B2B ecommerce platform gives each trade account its own login, its own pricing, and the workflows a business buyer needs: net terms, purchase orders, quotes, approvals, account hierarchies, and fast reordering.
For manufacturers, distributors, and wholesalers, a good B2B ecommerce solution replaces ordering by email and phone with self-service that buyers prefer and your team does not have to babysit. It connects to your ERP so pricing, inventory, and orders stay in one place, and it can run alongside a DTC store on the same catalog when you sell both ways.
We are the agency that designs, builds, and implements that system on the right platform, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, WooCommerce, or Commerceflo, then hands it over for you to own and run. You are not buying a tool you rent from us; you are buying a B2B ecommerce platform you own.
// why B2B is moving online
B2B ecommerce is now the channel buyers prefer
56%
of US B2B revenue now comes through digital channels, up from 45% in 2023 and 32% in 2020.
Source: Digital Commerce 360 / eMarketer3 to 10
channels the average B2B buyer now uses to research, negotiate, and place orders, with most preferring digital self-service.
Source: McKinsey B2B Pulse// the problem
Why most B2B sites stall
Orders by email and phone
Your team re-keys orders from inboxes and voicemails, and buyers wait on a quote instead of placing the order themselves.
Pricing lives in spreadsheets
Account-specific and tiered pricing sits in files, so every quote is manual and mistakes slip through.
No self-service for buyers
Trade buyers expect to log in, see their price, and reorder. Without it, they buy from whoever makes it easy.
// why it pays off
The benefits of B2B ecommerce
Faster, larger reorders
One-click reordering and saved lists from a buyer’s history lift order frequency and size.
Hours back for sales
Self-service ordering frees your reps from re-keying orders so they can sell, not type.
Fewer pricing errors
Each account sees its own correct price automatically, so quotes stop going out wrong.
Higher average order value
Volume tiers, suggested reorders, and clear availability nudge bigger orders.
One source of truth
Pricing, stock, and orders read from one record across every channel and your ERP.
DTC and B2B together
Retail and trade on one system, with separate pricing and logins for wholesale buyers.
// what we build
B2B ecommerce features, built in
The features that turn a catalog into a self-service ordering system your buyers trust.
Tiered & contract pricing
Per-account, per-volume, and contract pricing that shows each buyer their price automatically.
Net terms & PO checkout
Net 30/60 terms, credit limits, and purchase-order checkout for approved accounts.
Quote & approval workflows
Request-for-quote, multi-step approvals, and order limits that match how your buyers purchase.
Account hierarchies
Parent and child accounts, buyer roles, and shared order history across a buying organization.
Gated & custom catalogs
Login-gated products and customer-specific catalogs so each account sees only what it should.
Fast reordering
One-click reordering, reorder pads, and saved lists built from a buyer’s order history.
ERP, PIM & marketplace sync
One order and inventory layer connecting your ERP, PIM, POS, 3PL, and marketplaces.
Sales-rep tools
Order-on-behalf, account dashboards, and quote tools so your reps sell through the same system.
// who we build for
B2B ecommerce by industry
The B2B rules differ by industry. Here is how we build for the sectors we know best.
Manufacturers
Dealer and distributor portals with per-account pricing, net terms, and reordering, synced to your ERP. Configurable products, spec sheets, and warranty registration where the catalog is technical.
Distributors & wholesalers
Gated wholesale catalogs, volume tiers, minimum order quantities, and fast reordering that replace email-and-phone ordering. Customer-specific catalogs so each account sees its own assortment and price.
Industrial & MRO
Large, attribute-heavy catalogs with parametric search, compatibility finders, and bulk order pads. Contract pricing and approval workflows for procurement teams.
Food, beverage & CPG
Case and pallet ordering, lot and expiry handling, route or delivery-window logic, and 3PL integration. Reorder pads for high-frequency wholesale accounts.
Apparel, textiles & home
Size and color matrices, pre-book and seasonal ordering, line sheets, and B2B linesheet-to-cart flows for buyers placing large, variant-heavy orders.
Health, beauty & supplements
Wholesale and practitioner portals with gated pricing, compliance-aware product content, subscription reordering, and tiered programs for retailers and clinics.
// platforms
B2B ecommerce platform comparison
We are platform-agnostic. Here is how the leading B2B ecommerce platforms compare, so you can see where each fits.
| Platform | Best for | B2B features | Catalog size |
|---|---|---|---|
| Shopify Plus | DTC + B2B on one clean store | Native B2B: company accounts, price lists, net terms | Small to large |
| Adobe Commerce (Magento) | Deep, complex B2B | Requisition lists, shared catalogs, quotes, company accounts | Large to very large |
| BigCommerce | Mid-market B2B value | Price lists, customer groups, B2B Edition | Mid to large |
| Salesforce Commerce Cloud | Enterprise B2B | B2B Commerce, accounts, contracts at scale | Very large |
| WooCommerce / Commerceflo | Full control / unified engine | B2B via build; unified catalog and inventory | Small to mid / any |
// choosing
How to choose a B2B ecommerce platform
The right B2B ecommerce platform depends on your business, not a leaderboard. We weigh five things with you, then recommend the fit:
- Catalog size and complexity, including variants and channel-specific attributes
- Pricing rules: tiers, contracts, customer-specific catalogs, and minimums
- Integrations you need: ERP, PIM, POS, 3PL, and marketplaces
- Whether you also sell DTC on the same catalog and inventory
- Budget for the build and the ongoing platform license
// how we work
From scope to a system you own
01
Scope
We map your catalog, accounts, pricing rules, and ERP, then recommend the platform and write a fixed proposal.
02
Design & build
Storefront plus trade portal: tiered pricing, net terms, quotes, approvals, gated catalogs, and reordering.
03
Integrate
ERP, PIM, POS, 3PL, and marketplaces wired into one order and inventory layer.
04
Migrate & launch
Data migration with 301 redirects, staging QA, then a clean cutover that protects your SEO.
// select client work
Wholesale ordering, online
Bombay Petals · B2B
A B2B commerce build for an artificial-plants and decor wholesaler, so trade buyers place and repeat orders online with tiered pricing, instead of over email and phone.
B2B / wholesaleTrade reorderingTiered pricing
Belle Maison · DTC
A direct-to-consumer storefront for an artificial plants and flowers brand, built to convert shoppers and scale its catalog across channels, ready to add a B2B portal on the same system.
DTCStorefront buildMulti-channel ready
B2B E-COMMERCE FAQ
Questions B2B brands ask before they build.
If your question is not below, send a short brief and answers usually come back inside 24 hours.
Topics
Can’t find your answer?
Talk to the founderB2B basics
What is B2B ecommerce?
B2B ecommerce is selling to other businesses online, with the rules trade buyers expect: account-specific pricing, net terms, approvals, and fast reordering. We build the storefront and the system underneath it so your buyers self-serve instead of ordering by email and phone.
What is the difference between B2B and DTC ecommerce?
A DTC site sells to consumers at one price. A B2B site adds logins for trade accounts, tiered or contract pricing, net terms, quotes and approvals, account hierarchies, and gated catalogs. We can run both on one unified system.
What are some examples of B2B ecommerce?
A manufacturer letting distributors place and reorder online; a wholesaler giving each trade account its own price list and net terms; a brand running a DTC store and a gated B2B portal on the same catalog; a distributor with quote-and-approve workflows for large orders. We build all of these.
What are the benefits of B2B ecommerce?
Self-service ordering your buyers prefer, fewer manual errors, faster reorders, larger average orders, and hours back for your sales team. One system replaces the email-and-phone process that slows everyone down.
How big is the B2B ecommerce market?
US B2B ecommerce site sales reached about $2.3 trillion in 2024, growing roughly 10.5% year over year, and digital channels now drive a majority of US B2B revenue. B2B ecommerce is the fastest-growing sales channel for most distributors and manufacturers.
Can DTC and B2B run on one site with different pricing?
Yes. We build one storefront that serves retail shoppers and gives trade buyers their own login with tiered or contract pricing, net terms, and reordering, on one catalog and one inventory.
Platforms
What is the best B2B ecommerce platform?
There is no single best one; it depends on your catalog size, B2B rules, and budget. Shopify Plus suits a clean DTC-plus-B2B model on one store, Adobe Commerce (Magento) suits deep native B2B and very large catalogs, BigCommerce offers strong mid-market B2B value, Salesforce Commerce Cloud suits enterprise, and Commerceflo fits when a unified engine is the goal. We compare them against your needs on a scoping call.
How do I choose a B2B ecommerce platform?
Match the platform to five things: your catalog size and complexity, your pricing rules (tiers, contracts, customer-specific catalogs), the integrations you need (ERP, PIM, POS, marketplaces), whether you also sell DTC, and your budget for build and ongoing license. We run that comparison with you and recommend the fit rather than the most expensive option.
Shopify Plus vs Adobe Commerce vs BigCommerce for B2B?
Shopify Plus for speed, a clean admin, and DTC + B2B on one store. Adobe Commerce for deep native B2B (company accounts, shared catalogs, requisition lists) and very large catalogs. BigCommerce for strong B2B features at mid-market value. We match it to your SKUs, pricing rules, and integrations.
Is there an open-source B2B ecommerce platform?
Yes. Adobe Commerce (Magento Open Source) and WooCommerce are open-source options we build B2B on. They offer full control and no platform fees, in exchange for hosting and maintenance you own. We help you weigh open-source against hosted SaaS for your case.
Can you build a wholesale ecommerce platform?
Yes. A wholesale ecommerce platform is a B2B store built for trade buyers: gated catalogs, per-account price lists, minimum order quantities, volume tiers, net terms, and fast reordering. We build it on the platform that fits and connect it to your ERP.
Features
What B2B ecommerce features can you build?
Tiered and contract pricing, quote and approval workflows, account hierarchies, net terms, purchase-order checkout, gated catalogs, customer-specific catalogs, fast reordering, sales-rep order-on-behalf, and ERP integration.
Can you integrate our ERP, PIM, POS, and marketplaces?
Yes. We connect your ERP, PIM, POS, 3PL, and marketplaces into one order and inventory layer so pricing, stock, and orders stay in sync instead of living in separate systems.
Can you build a dealer or distributor portal?
Yes. We build dealer, distributor, and wholesale portals with per-account pricing, order history, reordering, quote requests, and net terms, integrated with your ERP.
Can my sales reps place orders for accounts?
Yes. We build order-on-behalf tools, account dashboards, and quoting so your reps work in the same system your buyers do, with full visibility of pricing and history.
Working together
Can you migrate our existing B2B store without losing SEO?
Yes. We handle replatforming and data migration, including products, customers, orders, and B2B pricing, with 301 redirects and a cutover plan that protects your rankings and uptime.
How long does a B2B ecommerce build take?
Most B2B builds and migrations run from a few weeks to a few months, depending on catalog complexity, custom pricing rules, and ERP integration. You get a phased timeline with milestones after scoping.
How much does B2B ecommerce development cost?
It depends on scope, platform, catalog size, pricing rules, and integrations, so we scope it on a short call and send a fixed proposal before any work starts.
Do you work with US B2B brands?
Yes, most of the brands we work with are US-based, across DTC and B2B, with a decade-plus of commerce builds. You own and operate everything we build.
Give your trade buyers a store worth logging into.
Tell us how your buyers order today. We will map your pricing, accounts, and ERP into one B2B ecommerce platform and send a fixed proposal before any work starts.
Related: e-commerce development, Adobe Commerce / Magento, BigCommerce, and omnichannel commerce.